Other books that might interest you

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  Connectography - Mapping the...

  Parag Khanna

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  Connectivity is the most revolutionary force of the twenty-first century. Mankind is reengineering the planet, investing up to ten trillion dollars per year in transportation, energy, and communications infrastructure linking the world's burgeoning megacities together. This has profound consequences for geopolitics, economics, demographics, the environment, and social identity. Connectivity, not geography, is our destiny.In Connectography, visionary strategist Parag Khanna travels from Ukraine to Iran, Mongolia to North Korea, Pakistan to Nigeria, and across the Arctic Circle to explain the unprecedented changes affecting every part of the planet. He shows how militaries are deployed to protect supply chains as much as borders, and how nations are less at war over territory than engaged in tugs-of-war over pipelines, railways, shipping lanes, and Internet cables. The new arms race is to connect to the most markets-a race China is now winning, having launched a wave of infrastructure investments to unite Eurasia around its new Silk Roads. The United States can only regain ground by fusing with its neighbors into a super-continental North American Union of shared resources and prosperity.

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  The Watchdog That Didn't Bark -...

  Dean Starkman

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  The Pulitzer Prize-winning reporter details “how the U.S. business press could miss the most important economic implosion of the past eighty years” (Eric Alterman, media columnist for The Nation).   In this sweeping, incisive post-mortem, Dean Starkman exposes the critical shortcomings that softened coverage in the business press during the mortgage era and the years leading up to the financial collapse of 2008. He examines the deep cultural and structural shifts—some unavoidable, some self-inflicted—that eroded journalism’s appetite for its role as watchdog. The result was a deafening silence about systemic corruption in the financial industry. Tragically, this silence grew only more profound as the mortgage madness reached its terrible apogee from 2004 through 2006. Starkman frames his analysis in a broad argument about journalism itself, dividing the profession into two competing approaches—access reporting and accountability reporting—which rely on entirely different sources and produce radically different representations of reality. As Starkman explains, access journalism came to dominate business reporting in the 1990s, a process he calls “CNBCization,” and rather than examining risky, even corrupt, corporate behavior, mainstream reporters focused on profiling executives and informing investors. Starkman concludes with a critique of the digital-news ideology and corporate influence, which threaten to further undermine investigative reporting, and he shows how financial coverage, and journalism as a whole, can reclaim its bite.   “Can stand as a potentially enduring case study of what went wrong and why.”—Alec Klein, national bestselling author of Aftermath   “With detailed statistics, Starkman provides keen analysis of how the media failed in its mission at a crucial time for the U.S. economy.”—Booklist

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  Social Media Marketing Mastery -...

  Social Media Marketing Guru

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  If you want to become a master of social media marketing, then keep reading! 
  If you think that 2019 has been a great year for social media marketing, wait until you see what will unfold in 2020. With more and more people subscribing to Facebook, Instagram, etc., it is clear that the internet offers a true goldmine, for those that are willing to put in the work and learn the most effective strategies to monetize an audience. 
  Nowadays we are more connected than ever, yet so few people take advantage of the incredible opportunity that social networks are providing. It will not take a long time before big companies and institutions decide to seriously focus on internet marketing and at that point it will be almost impossible for the average Joe to get a seat on this profitable table. Advertising costs are going to skyrocket and building a following of loyal customers will not be an option for small entrepreneurs any more. 
  But you are lucky, because if you are reading this it means that you are still on time to jump on the wagon before the train takes off. If I were you, I will stop wasting time debating whether social media marketing is worth focusing on and put all my energy and focus in studying and applying new strategies. 
  Speaking of studying strategies, here is what you will learn in this book: 
  
  The secret marketing strategy that only the best online marketers use 
  How to maximize the power of your CTA to get more leads and customers 
  The only way to combine online and offline to build a long lasting and profitable business 
  The reason why most social media marketers will go bankrupt in the next year and how you can avoid this mistake 
  The ultimate advertising guide and checklist 
  The single most effective strategy to market a product, a service or your personal brand 
  Much more... 
  
   
  Social media marketing right now is at the same place Bitcoin was in 2017: It is about to burst through the roof, but only those who enter now will rip the biggest rewards in the coming months and years. The beauty of social media marketing is that it has incredibly low costs and almost an infinite potential if you apply the right knowledge. 
  So, what are you waiting for? Get this audiobook today!

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  Indie Game Publishing - A...

  Odile Limpach

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  INDIE GAME PUBLISHING is the essential guide for indie game developers seeking to put their game into the hands of players. Whether you decide to self-publish or find a publisher to partner with, this useful guide will take you through each step of the process and thoroughly prepare you for success. This revised edition has been redesigned and tailored specially for the audiobook listener. 
  Hear from experienced developers and expert publishers how they successfully released their games. You will find clear explanations of how partnerships and contracts work, learn about critical sales and marketing aspects, various possible funding models for games and ultimately develop your own unique publishing strategy. Everything you need to successfully publish your game is inside this book! Topics covered include:Understanding what publishers do and who they areHow to self-publish your gameMarketingSalesDistributionFunding Contracts 
  Also included is a detailed case study example of how rhythm platformer game Vectronom grew from a from student project all the way through to being published on PC, mobile and Nintendo Switch, winning multiple awards and prizes along the way. 
  The author of this book, Professor Odile Limpach, teaches economics and entrepreneurship, is co-founder of a game business accelerator and previously was Managing Director of Blue Byte in Dusseldorf, Germany. 

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  Scaling New Heights - A toolkit...

  Craig Saphin

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  Craig Saphin is a successful, experienced, and articulate business leader. In Scaling New Heights he provides his structured business strategy framework to a wider audience. 
  If your business stagnates, re-starting growth requires a rethink.  Scaling New Heights, helps business leaders and entrepreneurs get a new perspective and relaunch their business. 
  Is this you? 
  A successful, energetic and intelligent entrepreneur? 
  Someone who has grown one or more businesses to a critical mass? 
  Working too hard and would like to redefine your role in the business? 
  In a business that has stagnated or is not growing as quickly as you would like? 
  Do you want to grow, acquire, exit? 
  Scaling New Heights delivers a collection of vignettes and expert opinions across five fundamental pillars, to help you achieve your personal and business goals.Business FoundationsSales StrategyPeople and Culture StrategyStrategic MarketingOperational Excellence 
  Extract from the Introduction by Rod Hore 
  As an external advisor, Craig has observed organisations that lose momentum and plateau. 
  Loss of momentum often occurs when the size of the organisation grows beyond what can be controlled and managed by the founders’ personal influence and enthusiasm. For many service organisations, this stagnation can be when an 6 organisation grows to the point where structural changes are needed in terms of leadership, internal recruitment, sales, and commercial capability. Business performance can also be reduced by changes in the market, major client movement, leadership or shareholder changes, or even new competition. 
  These are the business owners that will benefit most from this book. Those who are starting out in business will also benefit from the clarity and structure provided here.

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  The Apple Way

  Jeffrey L. Cruikshank

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  Reveals the master plan behind Apple’s revolutionary business model  
  “We don’t underestimate people....Rather than making a far inferior product for a hundred dollars less, we gave the people the product that they want and that will serve them for years, even though it’s a little pricier.  People are smart; they figure these things out.”  --Steve Jobs   
   The Apple Way divulges the secrets and management principles that keep Apple far ahead of the curve. Find out how to implement these and other winning strategies in your organization to trigger a technological and stylistic revolution of your own:   Make the customer and the product king Balance manufacturing with delivery logistics Motivate and inspire people outside the company to do your marketing and public relations Invent new distribution channels Decide on your company image and stick to your guns  Leapfrog the competition Learn from both successes and missteps

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