¡Acompáñanos a viajar por el mundo de los libros!
Añadir este libro a la estantería
Grey
Escribe un nuevo comentario Default profile 50px
Grey
Suscríbete para leer el libro completo o lee las primeras páginas gratis.
All characters reduced
The Persuaders - The hidden industry that wants to change your mind - cover

¡Lo sentimos! La editorial o autor ha eliminado este libro de nuestro catálogo. Pero no te preocupes, tenemos más de 500.000 otros libros que puedes disfrutar.

The Persuaders - The hidden industry that wants to change your mind

James Garvey

Editorial: Icon Books

  • 0
  • 0
  • 0

Sinopsis

'A work of engaging pop philosophy and accessible social science [and] a boisterous dissection of the forces jellifying our minds' Sunday Times


Includes brand new material covering the US election and Brexit


Every day, many people will try to change your mind, but they won’t reason with you. Instead, you’ll be nudged, anchored, incentivised and manipulated in barely noticeable ways. It’s a profound shift in the way we interact with one another. 

Philosopher James Garvey explores the hidden story of persuasion and the men and women in the business of changing our minds. From the covert PR used to start the first Gulf War to the neuromarketing of products to appeal to our unconscious minds, he reveals the dark arts practised by professional persuaders.

How did we end up with a world where beliefs are mass-produced by lobbyists and PR firms? Could Google or Facebook swing elections? Are new kinds of persuasion making us less likely to live happy, decent lives in an open, peaceful world? 
Is it too late, or can we learn to listen to reason again? The Persuaders is a call to think again about how we think now.
Disponible desde: 04/02/2016.

Otros libros que te pueden interesar

  • Miracle at Midway - cover

    Miracle at Midway

    Gordon W. Prange, Donald M....

    • 0
    • 0
    • 0
    Six months after Pearl Harbor, the seemingly invincible Imperial Japanese Navy prepared a decisive blow against the United States. After sweeping through Asia and the South Pacific, Japan's military targeted the tiny atoll of Midway, an ideal launching pad for the invasion of Hawaii and beyond. But the United States Navy was waiting for them. Thanks to cutting-edge code-breaking technology, tactical daring, and a huge stroke of luck, the Americans under Admiral Chester W. Nimitz dealt the Japanese navy its first major defeat of the war. Three years of hard fighting remained, but it was at Midway that the tide turned. This vivid, in-depth bestseller is the first book to tell the story of the epic battle from both the American and Japanese sides, showing how America won its first and greatest victory in the Pacific—and how easily it could have been a defeat.
    Ver libro
  • General William E DePuy - Preparing the Army for Modern War - cover

    General William E DePuy -...

    Henry G. Gole

    • 0
    • 0
    • 0
    This “excellent biography” of one of the US Army’s unsung heroes “provides a much-needed re-examination of the early post-Vietnam Army" (Bowling Green Daily News).   By the 1970s, the United States Army was demoralized by the outcome of the Vietnam War and shifting attitudes at home. The institution as a whole needed to be reorganized and reinvigorated—and General William E. DePuy was the man for the job. In 1973, DePuy was appointed commander of the newly established Training and Doctrine Command (TRADOC). By integrating training, doctrine, combat developments, and management in the US Army, he cultivated a military force prepared to fight and win in modern war.  General William E. DuPuy is the first full-length biography of this key figure in American military history. With extensive interviews with those who knew DePuy, as well as access to his personal papers, Henry G. Gole chronicles and analyzes his unique contributions to the Army and nation. Gole guides the reader from DePuy's boyhood and college days in South Dakota through the major events and achievements of his life.   During World War II, DePuy served in the 357th Infantry Regiment in Europe from the Normandy invasion until 1945, when he was stationed in Czechoslovakia. DePuy was asked by George Patton to serve as his aide; he supervised clandestine operations in China; he was instrumental in establishing Special Forces in Vietnam; and he briefed President Lyndon B. Johnson in the White House. But his finest contribution was fixing a broken Army.
    Ver libro
  • Wisdom and Destiny - cover

    Wisdom and Destiny

    Maurice Maeterlinck

    • 0
    • 0
    • 0
    In "Wisdom and Destiny," Maurice Maeterlinck explores the intricate interplay between human consciousness and the cosmic order. Through profound reflections on fate, free will, and the mysteries of existence, Maeterlinck delves into the essence of wisdom. With eloquent prose, he contemplates the timeless questions that shape the human experience, offering a philosophical journey into the heart of destiny. Read in English, unabridged.
    Ver libro
  • Self love - your way of life - cover

    Self love - your way of life

    REBECCA GLARTON

    • 0
    • 0
    • 0
    Self Love: Your Way of Life. The self-love theory posits that an individual’s main priority in life is to find self-acceptance and that self-acceptance is often found through achievement.Taking care of your family, your health, your relationships and your spirit isn't an egoistic act it’s a sustaining one. is a journey in yourself , six chapters that will give you a deep analysis of yourself Questions for understanding why you are not giving yourself the right importance and techniques for enhancing the belief  in yourself that will improve not only the way you look at yourself ; but also how you approach others.Self Love is a guide that allows you to unleash your full potential , a step by step mentor that focus on how you can reach the better version of yourself. Every chapter has many under chapters so you can read it whenever you can focusing  on what is really important for you before anything else. that is you.Self Love: Your Way of Life brings you in yourself , it makes you understand how you can change your life , simply accepting and loving yourself.
    Ver libro
  • Exploring the Spectrum - A Compass for Understanding Gender Diversity - cover

    Exploring the Spectrum - A...

    Lola Nimber

    • 0
    • 0
    • 0
    Exploring the Spectrum: A Compass for Understanding Gender Diversity 
    Have you ever wondered how to foster a more inclusive and diverse environment in your personal and professional life? Are you seeking guidance on navigating the complexities of gender diversity with empathy and understanding? 
    Do these questions resonate with you? 
    How can I actively contribute to fostering gender diversity? 
    What steps can I take to create an inclusive space for everyone? 
    Is there a guide that understands the struggles of embracing diversity and provides actionable solutions? 
    Meet the Author: A Journey Through Diversity 
    The author, a passionate advocate for gender diversity, intimately understands the challenges faced by readers in creating inclusive spaces. They've navigated the same journey, grappling with the complexities of diversity and striving to foster unity in differences. Their experiences mirror your own, making them the perfect guide in your quest for understanding and action. 
    What to Expect: 
    Uncover practical strategies for promoting gender diversity in any setting. 
    Learn from real-life experiences, understanding the challenges and triumphs of embracing differences. 
    Discover actionable steps to create an inclusive environment for everyone. 
    Gain insights from renowned experts in the field of gender diversity. 
    Understand the importance of language and communication in fostering unity. 
    Explore the impact of gender diversity on personal and professional relationships. 
    Empower yourself with knowledge and tools to actively contribute to a more inclusive society. 
    Practical advice for both beginners and those seasoned in the journey of gender diversity.
    Ver libro
  • Extreme Ownership by Jocko Willink and Leif Babin - Book Summary - How US Navy SEALS Lead And Win - cover

    Extreme Ownership by Jocko...

    FlashBooks, Dean Bokhari

    • 0
    • 0
    • 0
    Extreme Ownership by Jocko Willink and Leif Babin - Book Summary 
    About | Extreme Ownership: How U.S. Navy SEALS Lead And Win by Jocko Willink, Leif Babin 
     
    Extreme Ownership is a book on leadership written by two former U.S. Navy SEALS, Jocko Willink and Leif Babin. They have translated their experiences on the battlefield into actionable steps towards leadership success in the business world. In the book, the authors tell us that leaders are responsible for everything under their care. This means if there is faulty production in the warehouse, dissenting employees, a culture of distrust, or any breakdown along the supply chain it is ultimately the leader’s fault. The title gives away the overarching message of the book – Extreme Ownership. Using anecdotes from their time leading the SEAL Team Three Task Force Bruiser, Jocko and Leif highlight the responsibility of leadership and the character development necessary to lead a well-equipped team. Each chapter begins with a personal military example from their time in Iraq. From these personal stories a leadership principle and application to business is laid out. Time and time again success and failure is placed on the shoulders of the leader, not on those under them. There is no room or space for scapegoating. A leader is called to own up to the responsibility of his or her position. 
     
    Here's what you'll learn about in this audiobook summary: 
     
    If you're in leadership over anyone or seek to one day be, then this book is for you. Maybe you’re the CEO of a company, the point person on a project for school or work, managing volunteers, a pastor, or a parent… We all find ourselves in one leadership role or another. After listening to this summary, you'll have a clear vision of what it takes to be proactive, organized, disciplined, and mission-minded in becoming a true leader.
    Ver libro