Outros livros que poderiam interessá-lo

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  Inside Cyber Warfare - Mapping...

  Jeffrey Caruso

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  Get a fascinating and disturbing look into how state and nonstate actors throughout the world use cyber attacks to gain military, political, and economic advantages. In the third edition of this book, cyber warfare researcher Jeffrey Caruso explores the latest advances in cyber espionage and warfare that have emerged on the battlefields of Ukraine and the Middle East. 
   
   
   
  Inside Cyber Warfare features an exclusive deep dive into the wartime operations of an offensive cyber unit of Ukraine's Ministry of Defense as it works to defend the nation against Russian forces, particularly since the 2022 invasion: 
   
   
   
  ● See what happened when a Ukrainian cyber and special operations team worked together to destroy a secret missile laboratory 
   
   
   
  ● Explore the legal status of cyber warfare and civilian hackers 
   
   
   
  ● Discover how a cyber team with little money and limited resources learned to create fire from the manipulation of code in automated systems 
   
   
   
  ● Distinguish reality from fiction regarding AI safety and existential risk 
   
   
   
  ● Learn new strategies for keeping you and your loved ones safe in an increasingly complex and insecure world

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  Futurecide

  W. Douglas Smith

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  Every civilization in history has faced moments of overwhelming existential crises, and they all eventually collapsed. Was this failure inherent in the evolution of civilization, something within the human species, or a combination of both? More importantly, was it predictable and 
  unavoidable? Most civilizations believed they had a special relationship with the divine and were beyond the laws of nature. Our current economic civilization is now global and interdependent. Today’s economy is responsible for the most rapid mass extinction in Earth’s history. We face imminent catastrophic climate change and environmental disruption, yet the same sense of exceptionalism and hubris clouds humanity’s judgement and ability to act rationally.
   
  Environmental disruption is making the planet uninhabitable. No economy can consume its way out of scarcity. This law of nature conflicts with many longstanding economic theories. Sheltered and self-absorbed elitists promote lies and prey on humanity’s most vulnerable instincts of pecking order, conformity, and obedience to authority. These primal instincts may be maladapted to civilization in its current form. Today’s elitists are choosing mass extinction in a false belief in their own invincibility. To survive, humanity can no longer follow delusional 
  leaders to self-destruction.
   
  In non-technical language, the author explores common phases in the development of past civilizations, and the critical junctures and decisions that made collapse inevitable. He investigates the linkages and contradictions between human social behavior, the economy, and the environment. In the closing pages, he identifies a clear path to redemption.

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  Unvendor - Innovative Healthcare...

  Harm Scherpbier

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  In Unvendor, Dr. Harm Scherpbier challenges the healthcare industry’s reliance on single-vendor IT systems. In this timely and thought-provoking book, Dr. Scherpbier argues for a return to diversity in healthcare IT—a “best-of-breed” approach that integrates advanced technologies from multiple vendors to power a more dynamic, competitive, and resilient healthcare ecosystem.

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  To Catch a Fish - Essays on the...

  Mark Kurlansky

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  From the award-winning, New York Times best-selling author of Cod and Salt, To Catch a Fish is an entertaining and beautifully written illustrated collection of essays that explore a lifetime fascination with fishing.    For as long as there have been humans, there have been humans trying to catch fish. The two species—fish and man—live in constant tension. One chases the other. One tries to get away. Some of us—author Mark Kurlansky included—are hard-wired for that chase. Guiding readers through the waters and into the mind of the fish, Kurlansky considers who fish are and why they behave the way they do, and along the way delves into the many approaches to catching a fish, their ecology, and the ins and outs of cooking and eating your catch.      Whether you’re a seasoned angler or a novice, or simply want to explore the world of fish, the forty short essays in this collection and the dazzling illustrations by Bri Dostie, shed new light on these creatures and our relationship to them.  

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  Magick for All Seasons - A...

  Marla Brooks

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  “Marla Brooks has crafted a down-to-earth collection of Witch Wisdom. The inclusion of Great-Grandma Sophie’s witchy tips adds a charming touch, making the reader feel as though they are receiving teachings from a trusted elder.” —Jason Miller, author of Consorting with Spirits and other works   Explore the seasons of the witch by way of magickal spells and practices for each turn of the Wheel of the Year. Magick for All Seasons offers a fresh approach to a lifestyle that focuses on mind, body, and spirit in the nature-based way that our ancestors practiced throughout the ages.   Each season is marked by a series of holy days, or sabbats, to honor the qualities of each time of the year, life’s lessons as revealed through nature, and our relationship with the god and goddess. These holy days are divided into Greater Sabbats and Lesser Sabbats which reflect the themes of birth, death, and rebirth. The spokes of the Wheel are comprised of the four Greater and four Lesser Sabbats.  “The biggest takeaway from the Wheel of the Year is that your life will ebb and flow just as plants drop their seeds, grow, lose their leaves, die in winter, and grow back again. Your life experiences all of the seasons in the human way.” —from the foreword by Lorriane Anderson   Starting with Samhain, author Marla Brooks, an experienced and longtime magickal practitioner, explores the eight Wiccan and Pagan sabbats that comprise the traditional Wheel of the Year. She incorporates original spells, recipes, incantations, meditations, and more that enhance the magick of each season. Each sabbat is detailed with information on the symbolism, activities, tools, incense, and gemstones used, along with specific workings and exercises.

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  Email Marketing - Building...

  David Finstein

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  Email marketing remains one of the most powerful tools for businesses to connect with their audience, build relationships, and drive sales. Despite the rise of social media and other digital marketing strategies, email continues to offer unparalleled opportunities for personalizing communication and reaching customers directly. With an average return on investment (ROI) that far exceeds most other marketing channels, email marketing remains essential for businesses looking to nurture leads and maintain a loyal customer base. 
    
  At its core, email marketing is the practice of sending targeted messages to a group of recipients via email, with the goal of engaging, informing, or persuading them to take a specific action. Whether it's promoting new products, sharing important updates, or offering exclusive discounts, email marketing allows businesses to deliver relevant content straight to the inbox of individuals who have expressed interest in their brand. 
    
  One of the key strengths of email marketing is its ability to target specific segments of an audience with tailored messages. With tools that allow marketers to segment their email lists based on factors such as demographics, behaviors, and purchase history, businesses can send personalized content that resonates with the individual needs and preferences of each recipient. This level of customization leads to higher open rates, click-through rates, and ultimately, conversion rates.

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