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  Assessment Evaluation...

  Sonja Sackmann

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  This report by Prof. Dr. Sonja Sackmann, University Bw, Munich, provides an overview of state-of-the-art knowledge with regard to the link between corporate culture and performance as well as approaches that have been used to assess and measure culture in organizations. It discusses different understandings of culture and how they lead to different ways of assessing it. 
  Current methods of culture assessment are compared. The comparison is arranged according to the respective focus on the cultural layer of analyses (e.g., norms, values, beliefs, and assumptions), the origin of dimensions and the purpose of assessment. Most of these approaches are single-method instruments. Along with multiplemethod approaches, they are described and discussed individually, followed by a short assessment of their strengths and weaknesses. 
  In addition, the report provides a more general evaluation of issues related to the assessment of culture and its link to performance, as well as the most promising approaches. These considerations lead to recommendations for the assessment of corporate culture with links to performance.

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  Escape Velocity - Free Your...

  Geoffrey A. Moore

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  “Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of Apple 
  InEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world’s leading high-tech business strategist, Moore connectsthe dots between bold strategies and effective execution, with an action planthat elucidates the link between senior executives and every other branch of acompany. For readers of Larry Bossidy’s Execution,Clay Christensen’s Innovator’s Solution, and Gary Vaynerchuck’sCrush It!, and for anyone aiming for the pinnacle of business success, EscapeVelocity is an irreplaceable roadmap to the top.

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  How To Write Your Book Without...

  Lucy McCarraher, Joe Gregory

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  If you're an entrepreneur with a message and you want to reach your best clients, raise your credibility as an expert and become an authority in your industry, then writing your book and getting it published is vital. Now it's easier than ever to get published, it's even more important that the book you write is not just good, but exceptional. 'How To Write Your Book Without The Fuss' will show you exactly how to write for maximum impact, influence and income, so that you will have a book that brings business. This incisive guide for expert entrepreneurs will enable you to: Plan and write your best book by applying the AUTHOR Model; Craft a winning title and sub-title to maximise interest and impact; Overcome writer's block for good with the WRITER Process; Write a book that brings business and positions you as an authority; Know your publishing options and choose the right route for you; Develop and protect your valuable intellectual property. Lucy McCarraher is Managing Editor of Rethink Press and has published over 350 niche non-fiction books. She is the Publish Mentor for Key Person of Influence UK and Singapore where she coaches several hundred entrepreneurs each year on planning, writing and publishing books that bring business. Joe Gregory has a background in advertising and marketing and is Managing Publisher of Rethink Press. In 2003, after seeing first hand what writing and publishing a book could do for his own business, he decided to focus exclusively on publishing books by experts to increase their income and raise their authority.

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  The First Steps to Starting Your...

  Zane Rozzi

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  Start your dream business now - even if you're in debt and making minimum wage. 
  You know you're destined for more than working for someone else. You're way too ambitious to spend your days making a profit for other people. You're also way too creative to be constrained by the policies and procedures of other companies. You know you're meant to be an entrepreneur. But, you have very little savings to invest in starting your own business. 
  We'll go through how to start any type of business of any size. But, it's important to acknowledge the truth: A large portion of the people in the United States, and every other first world country, are barely making enough money to cover rent, groceries, and day-to-day expenses, let alone having extra money to put aside for start-up capital for a business. So, we'll be spending a lot of time discussing how to start a one-person business with little or no start-up capital, then expand that business by taking it through a series of steps once the business is ready for the next stage of growth.  
  We'll also discuss the easy-to-understand business fundamentals that are crucial to successfully operating any type of business of any size. It's the basic fundamentals that determine whether the business succeeds or fails. The truth is, all that's necessary to get the results you want is for you to do a few basic fundamentals really well. Doing the basic fundamentals really well is always the fastest, easiest, and most effective way to get excellent results. Don't waste time on trendy advice that quickly fizzles out. Instead, learn timeless fundamentals that will always be relevant. 
  You'll be able to start applying what you've learned immediately after you've finished reading this book by using the example procedures, responses, strategies, behaviors, and action steps. It works; and it will work for you. Read this book, apply the information, and see for yourself.

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  The Big Picture of Business -...

  Hank Moore

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  A creative approach to strategy development and planning for companies in today’s turbulent business environment that prepares them for an unknown tomorrow. 
   
  The Big Picture of Business is the first overview book on serving communities and motivating leadership. Each year, one-third of the US Gross National Product goes toward cleaning up problems, damages and other high costs caused by companies that failed to take proper actions. Look no further than the cost of the current financial crisis for an example. The costs of band-aid surgery for their problems and make-good work cost business six times that of proper planning, oversight and accountability. Ninety-two percent of all problems in organizations stem from poor management decisions. 
   
  Inside The Big Picture of Business, Hank Moore takes a fresh look at change and growth by utilizing full-scope planning as a means of navigating through uncertain waters toward richer success. It is based on his trademarked approach to growing and strengthening businesses, tested by his actual work in guiding corporations over three decades. Hank reveals how to master change and ready companies to face the future. 
   
  Hank Moore is the highest level of business overview expert and is in that rarified circle of visionaries such as Peter Drucker, Stephen Covey and W. Edwards Deming. The Business Tree™ is his trademarked approach to growing, strengthening and evolving business, while mastering change. He advises companies about growth strategies, visioning, planning, leadership, futurism and Big Picture issues. He has written a series of business books. This is the third book in his Legends series, paralleling pop culture, history and innovative strategies.

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  China Inc - How the Rise of the...

  Ted C. Fishman

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  China today is visible everywhere - in the news, in the economic pressures battering America, in the workplace, and in every trip to the store. Provocative, timely, and essential, this dramatic account of china's growing dominance as an industrial super-power by journalist Ted C. Fishman explains how the profound shift in the global economic order has occurred - and why it already affects us all.How has an enormous country once hobbled by poverty and Communist ideology come to be the supercharged center of global capitalism? What does it mean that China now grows three times faster than the United States? That China uses 40 percent of the world's concrete and 25 percent of its steel? What is the global impact of 300 million rural Chinese walking off their farms and heading to the cities in the greatest migration in human history? Why do nearly all of the world's biggest companies now have large-scale operations in China? What does the corporate march into China mean for workers left behind in America, Europe, and the rest of the world?Meanwhile, what makes China's emerging corporations so dangerously competitive? What could happen when China will be able to manufacture nearly everything - computers, cars, jumbo jets, and pharmaceuticals - that the United States and Europe can, at perhaps half the cost? How do these developments reach around the world and straight into the lives of all Americans?These are ground-shaking questions, and China, Inc. provides answers.Veteran journalist and former commodities trader Ted C. Fishman paints a vivid picture of the megatrends radiating out of China. Fishman's account begins with the burgeoning output of China's vast low-cost factories and the swelling appetite of its 1.3 billion consumers, both of which are being driven by historically unprecedented infusions of foreign capital and technological know-how. Traveling through China's frenetic landscape of growth, Fishman visits the factories, markets, streets, stores, towns, and cities where the story of Chinese capitalism is being lived by one-fifth of all humanity. Fishman also draws on interviews with Chinese, American, and European workers, managers, and executives to show how China will force all of us to make big changes in how we think about ourselves as consumers, workers, citizens, and even as parents. The result is a richly engaging work of penetrating, up-to-the-minute reportage and brilliant analysis that will forever change how readers think about America's future.

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