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Summary

Because we want this book to be a reference for all aspects of neuromarketing, our definition of the field is quite broad. We define neuromarketing as any marketing or market research activity that uses the methods and techniques of brain science or is informed by the findings or insights of brain science. 

Duration: about 1 hour (00:49:19)
Publishing date: 2019-06-08; Unabridged; Copyright Year: — Copyright Statment: —

• Business & Economics