Otros libros que te pueden interesar

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  Breakthrough - A Sure-Fire Guide...

  David Nurse, Jon Gordon, Taylor...

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  Have you ever sat down at your desk with an impossible deadline or an insurmountable obstacle staring you directly in the face and an expectation that you'll come up with a groundbreaking idea and solution? In Breakthrough, you'll find a powerful framework for bringing innovation and creativity to the surface not just once, but on a regular, daily basis.In Breakthrough, bestselling author, acclaimed speaker, and life optimization coach David Nurse provides an actionable and clearly organized structure for maximizing your breakthrough ideas. Breakthrough outlines easy-to-follow steps for outperforming your potential: an accessible blueprint—backed by scientific data and years of case studies with the top athletes, entrepreneurial minds, and leaders throughout the world—to unlocking your creative potential; conclusive proof that busts the myths of the lone genius, unpredictable "a-ha" lightbulb moments, and little happy accidents; and ways to promote an environment and mindset in which groundbreaking new ideas can flow and occur naturally and seamlessly based on a repeatable formula. A must-listen for any athlete, manager, executive, or parent tasked with delivering dynamic results in a flash, Breakthrough also belongs on the bookshelves of product design professionals, marketers, and other creative types who seek to consistently exceed expectations.

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  Marketing for Introverts - How...

  Marcia Yudkin

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  Do you enjoy being alone? Prefer keeping your personal life to yourself? Hate small talk? Wish the people you do business with would stop yakking and get to the point? If so, you may have been sold a bunch of malarkey when it comes to bringing in customers. Contrary to the stereotype in our culture, introverts can excel at marketing.
  
  This audio-book describes dozens of ways in which introverts can approach networking, publicity, getting published, speaking in public, social media, promotional videos and other common marketing activities while being true to their personality.
  
  A bookworm as a child, author Marcia Yudkin grew up to discover she had a surprising talent for creative marketing. She's the author of more than a dozen books, including 6 Steps to Free Publicity - now in its third edition - and Persuading People to Buy. She also mentors introverts so they discover their uniquely powerful branding and most comfortable marketing strategies. Discover how you too can respect your inborn preferences and still become an ace marketer!
  
  ©2011 Marcia Yudkin (P)2013 Creative Ways Publishing

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  Embracing the Calm in the Chaos...

  Stacy Igel

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  Read by the author. 
  Run your own business, raise a family, and make a difference—at your own pace. 
  Stacy Igel, founder of the global fashion line BOY MEETS GIRL®, walks you through the highs and lows of creating a business: how to establish a brand and attract customers, hire and fire employees, collaborate with business partners, rise up from the midst of discouragement, and not just survive the rollercoaster of entrepreneurship—but thrive. 
  Stacy shares her twenty-year journey of growing her company from the ground up while powering through life’s challenges. Today, with her clothing sold in Saks Fifth Avenue, Bloomingdale’s, and other stores worldwide, Stacy has climbed to the top of the ladder—but instead of pausing to look at the view, she’s pulling other women up with her. 
  Embracing the Calm in the Chaos shares a realistic look at how to successfully balance the chaos of being a businessperson, a woman, and a parent. Through Stacy’s story and the stories of the women and men who worked alongside her, you will learn how to:Be authentic and make your voice stand out in the marketplace.Build lasting success and make a difference—at your own pace, and on your own terms.Choose business partners and allies that align with your aspirations.Celebrate each milestone achieved and goal accomplished in your journey.Make a positive impact in your community and beyond. 
    
  A captivating, practical guide for new entrepreneurs, mompreneurs, and established entrepreneurs looking for insights and inspiration.

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  The Sharing Economy - The End of...

  Arun Sundararajan

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  Sharing isn't new. Giving someone a ride, having a guest in your spare room, running errands for someone, participating in a supper club-these are not revolutionary concepts. What is new, in the "sharing economy," is that you are not helping a friend for free; you are providing these services to a stranger for money. In this book, Arun Sundararajan, an expert on the sharing economy, explains the transition to what he describes as "crowd-based capitalism"-a new way of organizing economic activity that may supplant the traditional corporate-centered model. As peer-to-peer commercial exchange blurs the lines between the personal and the professional, how will the economy, government regulation, what it means to have a job, and our social fabric be affected?Drawing on extensive research and numerous real-world examples, Sundararajan explains the basics of crowd-based capitalism. He describes the intriguing mix of "gift" and "market" in its transactions, demystifies emerging blockchain technologies, and clarifies the dizzying array of emerging on-demand platforms. He then considers how this new paradigm changes economic growth and the future of work.

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  20 Things That Would Make the...

  Roger Mosey

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  "A brilliant A-to-Z for the modern newsroom." – Jeremy Vine
  "A must-read." – Julie Etchingham
  "Highly recommended reading." – Justin Webb
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  We are at a defining point in the history of news. Following a surge of fake news, clickbait and conspiracy theories, the 2020s have ushered in a welter of existential threats for public service broadcasting.
  So, where do we go from here? Former Today editor and head of BBC television news Roger Mosey thinks public service broadcasters must buck the trends and in this incisive book he offers twenty core ways in which the news can save itself by getting smarter, sharper, more diverse, more nuanced and less exposed to pummelling by politicians.
  Mosey sees two possible futures: one in which the incitements of populist demagogues and the passions of social media are ever dominant – or one where we fight hard to retain media that has an interest in the public good and preserves truth, fairness and evidence-based judgements.
  From one of British broadcasting's most experienced voices comes the definitive exploration of Britain's news output and what must change if we are to avoid a future of uninspiring news, uninformed decision-making and accountability-dodging politicians.

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  Top Brain Bottom Brain -...

  Stephen M. Kosslyn, G. Wayne Miller

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  One of the world’s leading neuroscientists teams up with an accomplished writer to debunk the popular left-brain/right-brain theory and offer an exciting new way of thinking about our minds.For the past fifty years, popular culture has led us to believe in the left-brain vs. right-brain theory of personality types. Right-brain people, we’ve been told, are artistic, intuitive, and thoughtful, while left-brain people tend to be more analytical, logical, and objective.It would be an illuminating theory if it did not have one major drawback: It is simply not supported by science. Dr. Stephen M. Kosslyn, who Steven Pinker calls “one of the world’s great cognitive neuroscientists,” explains with cowriter G. Wayne Miller an exciting new theory of the brain.Presenting extensive research in an inviting and accessible way, Kosslyn and Miller describe how the human brain uses patterns of thought that can be identified and understood through four modes of thinking: Mover, Perceiver, Stimulator, and Adaptor.Once you’ve identified your usual mode of thought, the practical applications are limitless, from how you work with others when you conduct business, to your personal relationships, to your voyage of self-discovery.The second edition of Top Brain, Bottom Brain includes expanded practical applications and highlights how readers can harness the theory to succeed in their own lives.

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