Otros libros que te pueden interesar

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  Hooked on Value: Why Customers...

  Jessica Frank

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  Customers don’t buy products—they buy value. In Hooked on Value, Jessica Frank uncovers the real reasons people say “yes” and shows you how to position your product or service in a way that makes it irresistible. 
  Drawing on psychology, marketing, and real-world case studies, this book helps you: 
  Identify the hidden motivations that drive buying decisions. 
  Position your offer so customers see its true worth. 
  Create messaging that speaks to both logic and emotion. 
  Build long-term loyalty by delivering consistent value. 
  Avoid the trap of competing on price alone. 
  With practical strategies and actionable insights, Hooked on Value gives you the tools to move beyond features and benefits—and into the deeper value that creates lasting customer relationships. 
  Because when customers see the value, they can’t help but buy.

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  Code to Cash: Unlocking...

  Daniel Harris

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  Your all-inclusive guide to becoming an expert in algorithmic trading is "Code to Cash: Unlocking Algorithmic Trading Success: Advanced Techniques for Automated Market Mastery." This book demystifies the complexity of algorithmic trading. It gives inexperienced and seasoned traders the knowledge and resources to transform their trading ideas into automated methods that generate profits. 
  The book starts with a strong foundation, reviewing the history of trading, the fundamental ideas behind algorithmic trading, and the importance of data. After that, it explores the complexities of creating and coding trading algorithms, including establishing precise goals, picking the best strategies, and putting efficient testing and optimization procedures into practice. 
  In-depth sections delve into complex tactics, including sentiment analysis, machine learning applications, statistical arbitrage, and high-frequency trading, providing valuable perspectives on how these methods might improve your trading results. To ensure you work inside a framework that balances creativity and responsibility, the book also highlights the significance of risk management, performance evaluation, and ethical issues. 
  Beyond theory, "Code to Cash" goes further. It offers helpful advice on selecting trading platforms, carrying out transactions, keeping an eye on algorithms in real-time, and increasing operations. This book gives you the skills to stay competitive in the highly competitive world of automated trading, emphasizing ongoing improvement and flexibility in response to market fluctuations. 
  With the help of this indispensable guide, you can unlock the power of algorithmic trading and turn your code into cash, opening doors for your success in the volatile financial markets.

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  Tradition Meets Transformation -...

  Laurie Harbour, Scott Walton

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  There is an urgent need for North American manufacturing leadership to keep pace with the rapid changes in competition, economics, and technology. Decades of practical expertise and manufacturing know-how are rapidly leaving with retiring leaders. Only by capturing that knowledge and nurturing the next generation of innovators can we shift our collective mindset to ensure the longevity this vital sector.Without the infusion of new leaders and the transfer of valuable knowledge, the industry faces the risk of disappearance. By embracing the proactive measures outlined in this book, the industry can tip the scales in its favor.In Tradition Meets Transformation, authors Laurie Harbour and Scott Walton envision a bright future for North American manufacturing, exploring how the five key areas that impact manufacturing enterprises can be leveraged with a mindset shift in leadership to push the survival of North American manufacturing beyond reach in an increasingly dynamic global economy.

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  Flying in the Face of Fear - A...

  Kim Campbell

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  In Flying in the Face of Fear: Lessons on Leading with Courage, former fighter pilot and retired Air Force Colonel Kim Campbell delivers an inspiring and practical discussion of leadership and decision-making. In the book, you'll follow the author's journey through the principles that got her through her twenty-four-year career in the high-stakes and high-risk world of aerial combat. 
   
   
   
  You'll discover lessons and stories that will serve as a resource for you as you lead your students, employees, and others through the challenges of life and work, learning to create a positive impact and make a big difference in the lives of the people who follow you. You'll also find: specific strategies and techniques for leading in situations of extreme stress and risk; methods for female leaders to overcome the challenges of working in male-dominated environments; and ways to act in critical moments by recognizing that being brave and afraid at the same time is both normal and necessary. 
   
   
   
  An essential leadership blueprint for business and military professionals seeking to improve their ability to inspire others to greater achievements, Flying in the Face of Fear will also earn a place in the libraries of young and mid-career professionals looking for mentorship and sound, proven advice.

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  Project Management in the Hybrid...

  Phil Simon

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  For decades, organizations of all sizes and in all industries have struggled at managing projects. Even though employees primarily worked together in physical offices, rare was the project that came in on time and on budget and delivered what stakeholders expected. 
  The M-F/9-5 in-person world of work is gone forever. Depending on the country, more than nine in ten people would rather quit their jobs than return to the office five days per week. Brass tacks: Remote and hybrid workplaces are here to stay, and they pose formidable obstacles that complicate managing projects and launching new products. 
  Against this backdrop arrives Project Management in the Hybrid Workplace, Phil Simon’s timely and highly anticipated follow-up to his award-winning book Reimagining Collaboration. 
  In his inimitable style, Simon adeptly fuses critical research and concepts from a slew of diverse and seemingly unrelated fields, including Agile software development, human resources, supply-chain management, organizational behavior, cognitive psychology, and labor economics. Brimming with detailed case studies, penetrating insights, and practical advice, Simon’s twelfth book is a tour de force. Product owners, new and seasoned PMs, service providers, freelancers, small business owners, and students taking PM classes will benefit from Project Management in the Hybrid Workplace.

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  The Wealth of Nations Book 4

  Adam Smith

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  "The Wealth of Nations" by Adam Smith is a groundbreaking economic treatise that explores the principles of capitalism, free markets, and wealth creation. Smith argues that self-interest, guided by an "invisible hand," drives innovation and prosperity, benefiting society as a whole. He critiques mercantilism, advocating for division of labor, competition, and minimal government intervention in trade. Through detailed analysis, Smith examines productivity, wages, profits, and taxation, laying the foundation for modern economics. His insights into human behavior and market dynamics remain influential, shaping theories on commerce, ethics, and societal progress.

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