Editorial: 도서출판 행복에너지
우리나라 기업의 90%는 중소기업이다. 이들 기업이 잘 자라나 중견기업이 되고 대기업이 되어야 한다. 그러면 어떻게 해야 중소기업이 발전할 수 있을까? 이 책은 31년의 삼성, gs칼텍스, kt&g 직장 생활 이후, 인사 컨설팅, 자문과 강의를 시작한 작가가 수년간 컨설팅하고 자문하며 중소 직장인 대상의 강연을 하면서 깨닫게 된, 중소기업들 중 잘못된 길을 걸어가고 있는 경우에 있어서 가지고 있는 고질적인 일곱 가지 중요한 문제점이 무엇인지에 관해 꼬집고 있다.
За одно только последнее десятилетие человечество пережило ряд тяжелейших катастроф, потрясений и катаклизмов, не укладывающихся в рамки самых фантастических предсказаний. Пятидесятидвухлетний ливанец, выпускник Сорбонны и нью-йоркский финансовый гуру Нассим Талеб называет такие непрогнозируемые события Черными лебедями. Он убежден: именно они дают толчок как истории в целом, так и существованию каждого отдельного человека. И чтобы преуспеть, надо быть к ним готовыми. Сразу после выхода "Черного лебедя" автор блестяще продемонстрировал свою "не-теорию" на практике: на фоне финансового кризиса компания Талеба заработала (а не потеряла!) для инвесторов полмиллиарда долларов. Но его труд — не учебник по экономике. Это размышления очень незаурядного человека о жизни и о том, как найти в ней свое место. В написанном им позже эссе-постскриптуме "О секретах устойчивости" Талеб дает остроумный отпор тем экономистам-ортодоксам, которые приняли созданное им антиучение в штыки. Вошедшее в книгу собрание афоризмов Нассима Талеба — это блестящая квинтэссенция его оригинальных идей.Ver libro
The old interruptive model of marketing doesn't work. Customers are tuning out. They no longer listen to in-your-face messages. Marketing strategist Bob Gilbreath's hot new concept, Marketing with Meaning, represents the next evolutionary step in a progression following direct marketing and permission marketing. Rather than pushing a product or service, Marketing with Meaning woos customers by offering them something of value independent of purchase. In The Next Evolution of Marketing, Gilbreath describes the marketing revolution now underway and the powerful forces driving it. Inside, he provides Marketing with Meaning success stories, including: • Samsung's laptop and cell phone charging stations, which are now found in more than 50 airports throughout the United States• Dove's Campaign for Real Beauty and its viral video "Evolution," which has been viewed more than 100 million times• Burger King's Xbox advergames, which helped boost the company's profits by 40 percent in one year This first-ever comprehensive model for creating and managing a meaningful marketing campaign uses in-depth case studies of successful campaigns and explains how to develop and execute a solid strategy for meeting customers' needs. It also arms you with an original set of metrics for precisely measuring the effectiveness of your initiatives. The Next Evolution of Marketing is your guide to surviving and thriving in this marketing revolution.Ver libro
The perfect introduction on how to get in on today's hottest investment opportunity Stock markets rise, and stock markets fall, but real estate is almost always a sure thing, especially in today's increasingly unpredictable investment climate. That's why more and more average Americans are becoming interested in pursuing real estate investing. How to Get Started in Real Estate Investing shows them how. Writing for investors with little or no experience in real estate, bestselling real estate author Bob Irwin walks readers through all the ins and outs of real estate investing. In a friendly, reassuring, no-hype style, he fills them in on everything they need to know to start building a winning real estate investment strategy of their ownfrom how much money they'll need to get started, to how to find and evaluate properties, to the basics of financing and taxes. He delineates the seven major techniques used by successful real estate investors and provides guidelines for choosing and adapting the right one for individual readers' goals, personalities, and budgets.Ver libro
There's a common strategy used by the fastest growing and most successful businesses of our time. These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive, and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world.This book is meant to help you transform your company into a product-led organization, helping to drive growth for your business and advance your own career. It provides: a holistic view of the quantitative and qualitative insights teams need to make better decisions and shape better product experiences; a guide to setting goals for product success and measuring progress toward meeting them; a playbook for incorporating sales and marketing activities, service and support, as well as onboarding and education into the product; strategies for soliciting, organizing, and prioritizing feedback from customers and other stakeholders; and how to use those inputs to create an effective product roadmap.Ver libro
"The Money Game" is a classic investment book written by George J. W. Goodman, using the pseudonym Adam Smith. First published in 1968, the book provides insights into the world of finance, investments, and the psychology of markets. It offers a blend of financial wisdom, humor, and anecdotes, making it an engaging read for both seasoned investors and those new to the world of finance.Ver libro
People functioning at the highest level are what the authors call 10x leaders. Research on these leaders consistently brought up five major strengths. This book teaches readers to become a 10x leader using these five key areas, the SHARP framework.Strengths: 10X leaders stop trying to eliminate weaknesses and learn to focus on their strengthsHealth: 10X leaders stop trying to eliminate stress and learn how to integrate periods of restorationAbsorption: 10X leaders stop waiting for the lightning of focus and creativity to strike and learn how to achieve consistent engagement and presenceRelationships: 10X leaders stop trying to exert power and control and learn to cultivate healthy relationships through positivity and authenticityPurpose: 10X leaders stop grinding out tasks and learn how to find meaning and commitment in everything they do The 10X elixir of peak performance comes not from focusing on just one of these areas but from learning to light the fire of all five aspects of SHARP and functioning naturally with them on a daily basis. If you just cultivate one or two aspects of leadership skills, you are unlikely to succeed.Ver libro
