Otros libros que te pueden interesar

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  Founder Brand - Turn Your Story...

  Dave Gerhardt

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  You’re part of an elite group of builders, creators, and innovators who have accomplished something few can claim: you’ve founded a company. Now the challenge of standing out in the crowd begins—and how you differentiate yourself counts. Building a brand and growing a business can be expensive and time-consuming. But you have a key advantage and secret strategy, one that will set you apart no matter your industry, product, or company size. You have a story, and it’s one of your most valuable assets.  In Founder Brand, marketing expert Dave Gerhardt reveals how to build your brand by positioning yourself as the story, heart, and soul of your business. This is a tactical guidebook that first shows you how to tell your story, then how to put your story to use as a marketing strategy. You’ll learn how social media provides a bridge between you and your customers, the platforms that are appropriate for your business, and how to measure results to truly determine value. This book is the ultimate resource for founders, CEOs, and marketing teams trying to find their company’s niche, strategize for the future, and create brand awareness that establishes the credibility and trust your products deserve.

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  Escape from Cubicle Nation -...

  Pamela Slim

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  Despite grim headlines about the economy, you don't have to stay in a job you intensely hate. There's a better opportunity waiting out there, and escaping from cubicle nation is easier than you think. 
   
  Pamela Slim spent a decade traveling all over the country as a self-employed trainer for large corporations. She was surprised to find that many of the most successful employees at these companies harbored secret dreams of breaking out to start their own businesses. They would pull her aside after a meeting and whisper, "I would love to work for myself, but have no idea how to get started. How did you do it?" 
   
  So Pamela started a blog-Escape from Cubicle Nation-to share her experience and advice. Soon, questions and stories poured in from corporate prisoners around the world. As her blog gained popularity, she also interviewed some of the brightest experts in entrepreneurship on topics from finance to branding to marketing via social networks.This audiobook includes Pamela's very best material, based on thousands of conversations and reader submissions. It provides everything you'll need to consider a major change-not just the nuts and bolts of starting a business, but a full discussion of the emotional issues involved. Pamela knows firsthand that leaving corporate life can be very scary, especially if you have a family and other obligations. Fears and self-defeating thoughts often hold people back from pursuing an extremely gratifying solo career. 
   
  Get ready to learn your real options, make an informed decision, and maybe, just maybe, escape from cubicle nation.

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  Recipes for Sustainability

  Vicki Robin

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  Vicki Robin discusses the multiple dimensions of freedom, including paradox, and how this relates to sustainability—both personal and planetary.  "If we make certain choices—personally, socially, politically, culturally—there is an emergent, practical, beautiful, delicious and fun reality that is waiting for us to step into."

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  Macat Analysis of Robert O...

  Ramon Pacheco Pardo

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  The ideas set out by American international relations expert Robert O. Keohane in 1984’s After Hegemony have had a huge impact on policy debates over the last three decades, both in political circles and in academia.
  
  Hegemony means the social, cultural, ideological, or economic influence of one dominant group. Contemplating a post-Cold War world half a decade before the Berlin Wall fell, Keohane asks if international cooperation can survive in the absence of a single superpower. The answer, he decides, is yes. Economic cooperation will not only survive, it will thrive.
  
  Keohane examines why and how international regimes like the United Nations really do foster cooperation and finds that the idea of states or organizations working together is, in fact, more widespread than many had previously assumed. Neither a realist nor an idealist, Keohane stakes out an intellectual middle ground, arguing that a “complex interdependence” exists in international economics, encompassing not just states, but also multinational corporations.

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  Spark the Heart - Engineering...

  Nicole Price

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  “When should you fire someone? The minute you think of it.” That was once the wisdom that Dr. Nicole Price espoused in her leadership workshops. Now, several years later, Price is a firm believer in the power of empathy and second chances. In her candid and insightful narrative, Price will push you out of your comfort zone and open your eyes to the critical need for empathetic leadership and all the benefits that result — for you and your organization.  What action was taken when you screwed up on your first job? When was the last time you sought out empathy (you do this every time you ask someone to understand your perspective), and when was the last time you offered it? Who benefited from those exchanges? You did.  If you’re ready to take your leadership skills to the next level, join Dr. Price on her empathy journey and learn how to leverage understanding to achieve success.

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  Investing for Beginners - Grow...

  Daniel Parks

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  READY TO START BUILDING YOUR WEALTH AND ACHIEVING FINANCIAL FREEDOM?  
  Are you struggling with understanding how to invest your money? 
  Are you tired of confusing jargon and complicated concepts? 
  If you said YES to any of these questions, then you're in the right place! 
  This book breaks down the basics of investing and related concepts into easily digestible terms, providing you with the knowledge and confidence to take control of your financial future. 
  You'll Discover:Learn the basics of finance: This book covers a wide range of investment options to help you find the best fit for your financial goals.Discover how to build a diversified investment portfolio to minimize risk and maximize returns: Building a diversified portfolio can be challenging, but this book will provide you with the tools to create a strategy that works for you.Learn how to assess your risk tolerance and create an investment plan that aligns with your goals: Investing is not one-size-fits-all, and this book will help you understand your personal investment style and how to create a plan that works for you.Gain the knowledge and confidence to make informed investment decisions: Investing can be intimidating, but with this book, you will feel empowered to take control of your financial future.And so much more! 
  This book is written in an easy-to-understand format, without any confusing jargon or complicated concepts, making it the perfect resource for those who are just starting their investing journey. 
  DON'T WAIT ANY LONGER TO START BUILDING YOUR WEALTH. GET THIS BOOK AND BEGIN YOUR INVESTING JOURNEY TODAY!

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