Outros livros que poderiam interessá-lo

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  Invent and Wander - The...

  Walter Isaacson, Jeff Bezos

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  In Jeff Bezos's own words, the core principles and philosophy that have guided him in creating, building, and leading Amazon and Blue Origin.In this collection of Jeff Bezos's writings—his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas—you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.Written in a direct, down-to-earth style, Invent and Wander offers listeners a master class in business values, strategy, and execution.Each insight offers new ways of thinking through today's challenges—and more importantly, tomorrow's—and the never-ending urgency of striving ahead, never resting on one's laurels. Everyone from CEOs of the Fortune 100 to entrepreneurs just setting up shop to the millions who use Amazon's products and services in their homes or businesses will come to understand the principles that have driven the success of one of the most important innovators of our time.

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  Stories That F*cking Matter -...

  Garrett McClure, Steven LeVine

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  A well-crafted story has the power to literally mold reality, win over hearts and change minds! 
  But what makes up a great, expertly constructed story? What’s the difference between a good story and really f*cking great story? 
  In this book, PR and media industry experts Steven Le Vine and Garrett McClure share their secret formula and winning playbooks from over two decades of proven success in earned, owned and paid media. 
  This book reveals proven and effective PR & Media strategies, insider tips and growth hacks to tell a story that f*cking matters in order to cut through the noise of today’s fragmented media landscape and get seen and heard. 
  Get an insider’s behind-the-scenes look into the world of PR, delivering proven methods and strategies along the way for entrepreneurs and experts (such as speakers, authors, coaches, solopreneurs) to take media outreach into their own hands, tell a f'n good story, make headlines, and succeed at growing their brands and businesses. 
  Inside:The 3 pillars of the Stories That F*cking Matter™ model of epic storytellingHow business stars Steve Jobs, Richard Branson, Bruce Springsteen, Sheryl Sandberg and Tony Robbins used the STFM™ modelWhy you should not be afraid to show your vulnerability — find out how to do it the right wayHow to quickly grab your slice of the audience’s attention in today’s ‘attention economy”The insider tip of “Trendjacking” to capitalize on trending topics to increase the media exposureThe step-by-step process to turn reporters, producers and other journalists into your partners to get covered by the media and grow your businessAdvanced storytelling and media growth hacks to quickly earn the exposure, credibility and trust you need and deserve 
  Learn to create a lasting impression through the tried-and-true technique of expert storytelling that gets media attention today.

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  Business Strategy - Plan Execute...

  Patrick J. Stroh

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  The scope and core content of this book is on business strategy,  its application and lessons learned by the author as a practitioner  targeted primarily to the C level group (CEO, CFO, CMO, CIO, CSO,  etc.).  It begins with a quick history of business strategy  and then focuses on what the strategists role is today and  what key aspects are important.  The chapters are fun, but  educational.  The preponderance of the lessons learned come in  the middle five chapters that follow the form of, All I Ever  Needed To Learn About Business Strategy I Learned  At  the Movies, On the Farm, On Shark Tank, On Hells Kitchen,  and From the Bible.   Analogies and metaphors are used  repeatedly under the premise of using stories to make the content  stick in the readers mind.  The chapters also  end with a One, Two, Three Summary One chapter conclusion, Two Gold  Nuggets the reader is to write down and Three additional  resources/tools for more information. The conclusions and summary  in each chapter reiterate the top 10 components of successful  business strategy including the need for and how best to: Plan,  Communicate, and Listen to Customers.  They are described as  universal success factors regardless of industry, business maturity  or current business turbulence, but need to be applied differently  depending on those factors.

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  The Upswing - How America Came...

  Robert D. Putnam

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  An eminent political scientist's brilliant analysis of economic, social, and political trends over the past century demonstrating how we have gone from an individualistic "I" society to a more communitarian "We" society and then back again, and how we can learn from that experience to become a stronger, more unified nation--from the author of Bowling Alone and Our Kids.Deep and accelerating inequality; unprecedented political polarization; vitriolic public discourse; a fraying social fabric; public and private narcissism--Americans today seem to agree on only one thing: This is the worst of times.But we've been here before. During the Gilded Age of the late 1800s, America was highly individualistic, starkly unequal, fiercely polarized, and deeply fragmented, just as it is today. However as the twentieth century opened, America became--slowly, unevenly, but steadily--more egalitarian, more cooperative, more generous; a society on the upswing, more focused on our responsibilities to one another and less focused on our narrower self-interest. Sometime during the 1960s, however, these trends reversed, leaving us in today's disarray.In a sweeping overview of more than a century of history, drawing on his inimitable combination of statistical analysis and storytelling, Robert Putnam analyzes a remarkable confluence of trends that brought us from an "I" society to a "We" society and then back again. He draws inspiring lessons for our time from an earlier era, when a dedicated group of reformers righted the ship, putting us on a path to becoming a society once again based on community. Engaging, revelatory, and timely, this is Putnam's most ambitious work yet, a fitting capstone to a brilliant career.

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  Threading the Needle - A Fashion...

  Kadeem Alphanso Fyffe

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  Threading the Needle: A Fashion Designer’s Guide to Successfully Launching Your First Collection is the new go-to back-pocket resource for aspiring designers, with everything you need to know about building a successful clothing company before launching your first collection. While there is a wealth of information on this topic, this book takes all the information and compiles it into an easy-to-listen, direct, concise format. This book will provide valuable insights and practical advice for aspiring fashion designers looking to break into the industry. The author, an experienced fashion designer with a decade of international experience, will cover a range of topics, such as market research and analysis, design principles, manufacturing and production, supply chain management, branding and marketing, and sales strategies.  
  Threading the Needle: A Fashion Designer’s Guide to Successfully Launching Your First Collection will also provide guidance on how to establish relationships with suppliers, manufacturers, and retailers, as well as tips for managing finances and budgeting effectively. The goal is to help you avoid common pitfalls and overcome obstacles as you launch your first collection—this book will hopefully serve as your main point of reference on your journey as you continue to make an impact on the world.

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  Secrets to Creating the Perfect...

  Dr. Jim Anderson

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  There are speeches, and then there are great speeches. As public speakers it's the great speeches that we want to give; however, how is one to go about creating such a speech?
  
  What You'll Find Inside:
  THE THREE KEY GOALS OF ANY PRESENTATION
  HOW TO CONNECT WITH YOUR AUDIENCE
  GET ‘EM TO UNDERSTAND, GET ‘EM TO REMEMBER
  QUICK HIT: TOP 10 TIPS TO REMEMBER WHEN WRITING A SPEECH
  
  It turns out that creating a great speech really is not all that hard to do if you know how. The first thing that you have to do is to realize that a great speech is one that your audience will enjoy listening to. However, even more important than that is that long after you are done speaking, they are going to remember what you said. A great speech is one that "sticks" with your audience.
  
  Your speech is also going to have to be persuasive. Every speech that we give is given for a reason. We want to change the way that our audience views their world. This means that you are going to have to change their minds. The key to doing that in a great speech is to find a way to be persuasive. Tap into your audience's desire to believe in something and make them believe in you and your ideas.
  
  We can all learn how to transform a plain ordinary speech into a great speech if we know where to look. There are great speakers out there who have tips for us. We can learn how to add humor to our speeches and we can learn how to write better speeches in the first place.
  
  All of these things are possible, you just have to be told how to do them. That's exactly what this book is all about – how to create the perfect speech. We are going to step you through each of the different techniques that you can use to make your next speech unforgettable. Speech perfection is within your grasp!

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