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Summary

The business world is going through a period of profound and  massive change that goes far deeper than any financial slump. The  economics of efficiency that has defined the landscape for at least  the past hundred years is now giving way to an economics of  creativity. Mass production is bowing to customization and niche  markets. On top of that the once-maligned notion of sustainability  has not only entrenched itself into the business world but  its clear that companies who havent planned for a  bright green future are scrambling to transform themselves or risk  getting left behind.   A Fine Line is a story about business transformation and  a guide through this new business landscape. Written for business  executives, managers, and consultants by Hartmut Essligner, the  founder of one of the worlds foremost strategic-creative  consulting firms, frog design, inc., this book reveals the secrets  behind Esslinger and frogs own transformation from  industrial design wunderkind to a strategic-creative consulting  firm that has helped companies as varied as Apple and Disney change  the way they do business.  The success frog and its clients have discovered involves a  creative processes steeped in design. And while businesses and  designers have a long history of success working together, there is  a unique difference between frog and most other design firms.  Instead of working to inject a temporary innovation booster at  companies, frog works to make design an integral and permanent part  of a companys strategy. Design by frogs definition  and practice is an end-to-end meta-process that cultivates  innovation, designs the business system and organization to support  the innovation, plans for success in a measurable way, and leads  the client through execution. Only then will profound, sustainable,  and lasting business transformation and success  occur.  The stories, ideas, and strategies in these pages  will prove that the cultural, humanistic, and economic power of  creative strategy is the best preparation for the many evolving  business challenges of the new century.

Duration: about 7 hours (06:46:08)
Publishing date: 2020-07-20; Unabridged; Copyright Year: 2020. Copyright Statment: —

• Business & Economics