Other books that might interest you

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  Goals! Third Edition - How to...

  Brian Tracy

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  Featuring 20% more content, including a new chapter, unlock your true potential with this tried-and-true productivity bestseller. 
   
   
   
  Legendary time management and personal development expert Brian Tracy presents his simple, powerful, and effective system for setting and achieving goals. Each chapter introduces a principle key in reaching your goals, along with a toolkit full of both comprehensive insights and actionable steps. 
   
   
   
  Using the twenty-two strategies Tracy outlines, you'll be able to accomplish any goal you set for yourself—no matter how big. You'll discover goal-setting strategies in various aspects of your life, including how to identify, clarify, and apply personal values in everyday actions; how to take charge of your money to achieve financial freedom; what it takes to overcome obstacles in your personal relationships; responding to challenges in your career; and how to stop holding yourself back with self-doubt and procrastination. 
   
   
   
  Your time is important, so why not make the most of it? By following this time-tested and proven process you will not only reach your current goals, but also develop a lifelong growth mindset that will guide you towards a more successful future.

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  Outmarket the Competition -...

  Nick Doyle

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  The ultimate marketing strategy to help SMB companies break sales plateaus and beat the competition.
  
  Sooner or later, every SMB (small and medium-sized business) hits a sales plateau or runs into significant competition. Even after tapping into all the mainstream channels and executing the best practices, these SMBs can’t increase sales—their channels and budgets are maxed out. To meet today’s challenges, SMB chief executives and senior marketers need to recalculate their budgets, rethink their strategies, and revolutionize their internal systems. 
       In his book, marketing expert Nick Doyle offers what he calls the "Five-Tactic Marketing Framework,” which unifies brand marketing, performance marketing, integrated campaigns, AI technologies, and lifetime value analytics. Doyle demonstrates that these tools are effective when deployed in isolation but really excel when deployed simultaneously. 
       You will learn to
  • recalculate marketing budgets to reflect the realities of customer lifetime value;
  • select channels and maximize efficiencies for integrated performance marketing campaigns;
  • deploy AI and machine learning tools to enhance efficiency, performance, and insights;
  • beat the competition and grow market share! 
       If deployed well, with the right strategy, these tactics can mark a watershed moment in the growth of an SMB company—one of expanded reach, optimized spending, and maximized profits.

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  Becoming A Personal Trainer -...

  Mia Lazarewicz

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  Become a personal trainer, they said! It'll be fun and easy, they said! 
    
  Well they were half-right. Being a personal trainer is meaningful, valuable, and fun as hell. But becoming a personal trainer is also difficult and confusing. 
    
  Find clarity and launch your career with this step-by-step guide to a life in fitness. Using her signature wit and irreverent, no-nonsense attitude, Mia leads you on a journey through the world of wellness. From getting certified, to attracting clients, to avoiding the old man who never wears any underwear with his gym shorts, Becoming A Personal Trainer will be your bestie for getting in the industry, staying in business, and keeping your f***ing sanity.

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  Rewired - The McKinsey Guide to...

  Rodney Zemmel, Kate Smaje, Eric...

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  In the newly revised second edition of Rewired, five experienced McKinsey leaders deliver an essential and incisive update to their widely read guide to planning and implementing AI transformations. 
   
  The book walks you through the AI transformation from start to finish. You'll learn how to create a transformation roadmap, build and motivate the talent you’ll need to execute it, create a new operating model, develop a technology environment that works, embed data throughout your organization, incorporate the latest AI technologies, and incentivize adoption and scaling of your new tools and processes. 
   
  This new edition offers brand new insights into  cutting-edge AI solutions―and what it takes to implement at your company―as well as the new economics of digital and AI transformations. You'll also discover how to build up the "tech muscles" of your AI transformation leaders, how to choose an operating model that works for you, and how to develop a technology and data capability that can scale for the modern world. Perfect for the C-suite, managers, executives, board members, and other business leaders, Rewired is a must-have playbook for professionals ready to roll up their sleeves and do the hard work necessary to reimagine their company and generate transformational value.

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  Command of Commerce - America's...

  Ben A. Vagle, Stephen G. Brooks

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  The conventional wisdom has held that China's economic power is very close to America's and that Washington cannot undertake a broad economic cutoff of China without hurting itself as much, or more. In Command of Commerce, Ben A. Vagle and Stephen G. Brooks show the conventional wisdom is wrong on both fronts. The authors argue that America's economic power has been underestimated because conventional economic measures have ignored America's unprecedented control over the world's largest multinational corporations. They further argue that China's economic power has been overestimated due to Beijing's manipulation of its economic data and measurement issues presented by China's uniquely structured economy. The authors also show Washington could impose massive, disproportionate harm on Beijing if it imposed a broad economic cutoff on China in cooperation with its allies or via a distant naval blockade. Across six scenarios, China's short-term economic losses from a broad cutoff range from being five to eleven times higher than America's. And in the long run, America and almost all its allies would return to previous economic growth levels; in contrast, China's growth would be permanently degraded.

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  Turn Ideas Into Products -...

  Steve Johnson, Rich Mironov

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  We’ve all heard stories of amazing product successes: the brilliant college kid who started a business in his dorm room; the team who built a business from the back of a napkin with just a few friends and sold it for millions. 
  Yet for every amazing success story, there are thousands of stories of products that went nowhere. 
    
  Most of us aren't looking at billion-dollar valuations; we’re not looking for an exit. Instead we have a few ideas — some innovative, some not — and we’re trying to determine which to pursue. Likely, you’re working for a company today and you need a step-by-step approach to turn ideas, regardless of their source, into businesses. 
    
  In Turn Ideas into Products, author Steve Johnson introduces a nimble idea-to-market process with strong emphasis on personal experience with customers. From business planning to product launch, this approach for managing products empowers your product team to work smarter and collaborate better with colleagues and customers.

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