¡Acompáñanos a viajar por el mundo de los libros!
Añadir este libro a la estantería
Grey
Escribe un nuevo comentario Default profile 50px
Grey
Suscríbete para leer el libro completo o lee las primeras páginas gratis.
All characters reduced
Customer Relationship Management Essentials - cover

Customer Relationship Management Essentials

Harendra Phadke

Editorial: Educohack Press

  • 0
  • 0
  • 0

Sinopsis

"Customer Relationship Management Essentials" explores the evolution of CRM strategies and technologies, taking a holistic approach to provide concepts, tools, and strategies. We introduce key concepts and metrics necessary to understand and implement CRM strategies, describe a successful CRM implementation process, and discuss techniques for making strategic marketing decisions using customer lifetime value.
Given the ongoing digital transformation, CRM has become a crucial strategy encompassing various tactics essential in today's economy. Our book offers a comprehensive overview of CRM and database marketing, along with approaches to strategic CRM, CRM strategy implementation, and customer value metrics.
We cover the steps needed to manage profitable customer relationships, emphasizing the importance of understanding customer value and measuring customer lifetime value. Additionally, we analyze the application of CRM strategies in loyalty programs, marketing campaigns, and channel management.
This book is an invaluable study companion for students, teachers, and CRM practitioners. It helps readers gain a comprehensive understanding of CRM strategy, use practical cases to apply concepts, and explore the latest developments in CRM and social media.
Disponible desde: 20/02/2025.
Longitud de impresión: 286 páginas.

Otros libros que te pueden interesar

  • Success With People - Your Action Plan for Prosperity and Success: An Official Publication of the Napoleon Hill Foundation - cover

    Success With People - Your...

    Cavett Robert

    • 0
    • 0
    • 0
    Your personal success as well as your financial success are measured by your ability to get along with people. The lesson of human motivation will help you in your determination to meet your goals in life. 
    This book will show you the proper steps in managing people and how to make them respond to your wishes. One of the important lessons in life is discovering how to sell yourself to others and get them to help you in anything you may want to attempt. 
    Follow the six principles in Cavett Robert's book, and you can have more money and personal power than you ever dreamed possible.  
    The author, Cavett Robert, was born in Starkville, Mississippi in 1907 on the Mississippi A&M campus where his father was a teacher. He graduated from Ole Miss in 1929 and obtained his law degree from Washington and Lee University. 
     After practicing law in New York, he moved to Arizona in 1937 and established himself as a successful lawyer and insurance and real estate salesman. He began his career as a platform speaker in his early sixties and in 1972 he won the coveted Golden Gavel Award from Toastmasters International. In 1973 he founded the National Speakers Association. Currently that organization awards the prestigious "Cavett Award" and statue, annually, as their highest award.
    Ver libro
  • Bitcoin Price Prediction using Machine Learning - Podcast - cover

    Bitcoin Price Prediction using...

    Bryan DeHart

    • 0
    • 0
    • 0
    This podcast explores Bitcoin price prediction using machine learning techniques. It focuses on the use of the XGBoost classifier, demonstrating its high accuracy (99.08%) compared to other algorithms such as logistic regression, SVM, and Random Forest. The study analyzes a historical Bitcoin price dataset, applying data preprocessing and evaluating model performance through metrics such as accuracy, recall, and F1 score. The results show the effectiveness of XGBoost in predicting Bitcoin price changes, offering valuable insights for investors. Future research is discussed to improve the model's accuracy by integrating additional data and ensemble learning techniques.
    Ver libro
  • Still Standing - What It Takes to Thrive and Innovate in a Messy World - cover

    Still Standing - What It Takes...

    Cherry Rose Tan

    • 0
    • 0
    • 0
    In a world of disruption and uncertainty, Still Standing: What It Takes to Thrive and Innovate in a Messy World by Cherry Rose Tan emerges as a beacon of resilience, offering the essential strategies for navigating the pressures of building and leading our organizations into the future. Drawing on her vast experience as a veteran entrepreneur, speaker, and advisor, #REALTALK founder Cherry Rose Tan provides a roadmap for cultivating the mindset, heartset, and skillset necessary for enduring success. Her impact on the mental health movement within the tech industry has been nothing short of revolutionary, helping leaders come to grips with the real stress and pressures associated with their daily work. 
     
     
     
    In the book, you'll learn how to: 
     
     
     
    ● Cultivate a resilient workplace culture that embraces change and innovation, battle tested with 40,000 leaders across twenty-seven verticals 
     
     
     
    ● Master tough conversations, learning how to effectively communicate with yourself, your team, and key stakeholders to execute in difficult environments 
     
     
     
    ● Empower yourself and your team with actionable strategies, combining leadership wisdom and practical tools drawn from the crucible of real-world entrepreneurship
    Ver libro
  • CARE to Win - The 4 Leadership Habits to Build High-Performing Teams - cover

    CARE to Win - The 4 Leadership...

    Alex Draper

    • 0
    • 0
    • 0
    “Quiet quitting, hybrid workplace, toxic boss . . . How do you lead today? A good place to start is by reading this book.” —Keith Ferrazzi, #1 New York Times–bestselling author Today, most employees stay or leave an organization because of their direct manager. Are team members provided what they need to be their best self and do their best work, or is it withheld by someone above them? Are their managers fulfilling the role of a people-first leader? Does company leadership make the working environment a psychologically safe space that maximizes both human and business performance? Some do, most don’t—only because most aren’t trained to. But how do leaders build high-performing, psychologically safe teams? Alex Draper, the Founder of DX Learning, has created the CARE Equation: a four-part playbook that will help leaders establish an environment employees not only feel comfortable speaking up in, but one where they want to stay at and feel like they can win in. In following the research of positive leadership and psychology, Draper’s CARE Equation is based on the idea that when leaders provide clarity (C), give autonomy (A), build relationships (R), and establish equity (E), their teams are more likely to be psychologically safe and perform at their highest potential.CARE to Win is the much-needed modern and relevant guide for managers, their employees, and organizations. It outlines the importance of each CARE component and breaks down internal biases that keep leaders from CAREing to the fullest. Through personal stories, research, and exercises, Alex shows that when leaders CARE, everyone wins—because CARE is the human skill that gets the hard stuff done. Become the leader that sets your team up to win. Every. Single. Day.
    Ver libro
  • Economics in One Lesson: Book Summary & Analysis - cover

    Economics in One Lesson: Book...

    Briefly Summaries

    • 0
    • 0
    • 0
    This is a concise summary and analysis of 
    Economics in One Lesson, by Henry Hazlitt.
    It is not the original book and is not affiliated with or endorsed by 
    Henry Hazlitt.
    Ideal those seeking a quick and insightful overview.
     
    "Economics in One Lesson" is a timeless and accessible guide to understanding the fundamental principles of economics. With clear and concise explanations, the book explores how economic policies affect both the individual and society, emphasizing the importance of considering long-term consequences and unseen effects. Perfect for beginners and seasoned readers alike, this book provides valuable insights into topics like inflation, taxes, tariffs, and government spending, demystifying the complexities of economics in a way that's engaging and thought-provoking.
    Ver libro
  • AI 2041: Book Summary & Analysis - cover

    AI 2041: Book Summary & Analysis

    Briefly Summaries

    • 0
    • 0
    • 0
    This is a concise summary and analysis of AI 2041, by Kai-Fu Lee and Chen Qiufan.
     
    It is not the original book and is not affiliated with or endorsed by Kai-Fu Lee and Chen Qiufan.
     
    Ideal those seeking a quick and insightful overview.
    
     
    AI 2041 offers a thought-provoking exploration of the future of artificial intelligence and its impact on society. Through a series of engaging stories set in 2041, the book imagines how AI will reshape various aspects of life, from healthcare and education to work and relationships. It combines fiction and non-fiction to present both the promises and challenges of a future where AI plays a central role in shaping human progress and global dynamics.
    Ver libro