Outros livros que poderiam interessá-lo

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  Patriarchy Inc - What We Get...

  Cordelia Fine

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  Work remains much as it always has: men occupy the vast majority of leadership roles and are overrepresented in positions from engineer to plumber. We see many jobs as "male" or "female," with women dominating in healthcare and childcare professions. Pretending that this is the natural state of things―or that, instead, both sexes should submit to working 24/7—is just not right. 
   
   
   
  In Patriarchy Inc., Cordelia Fine examines with razor-sharp and quick-witted analysis why gender inequality is embedded in the workplace and why it has to change. Drawing on theories from evolutionary science, psychology, economics, and sociology, she examines two of the most prominent movements in the corporate world. The Different But Equal viewpoint espouses that women are in the jobs they want despite their lower status and salaries. In the meantime, DEI (Diversity, Equity, Inclusion) has become a slogan that emphasizes productivity and profit, not fair play. Fine shows how both are wrong and the bad effects on everyone when men are still stuck in traditional breadwinner roles and women are having to fight for their due. 
   
   
   
  Offering perceptive and much-needed insight into the current state of work, Patriarchy Inc. explores how we can get closer to achieving equality, even if it means upturning business as usual.

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  Marketing study cases for People...

  Marcelo Gameiro

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  This book is made for people who love to learn from stories. Each chapter is a small study case of about 2000 words that will tell the story of a company or a person who did thrive in the world of business and marketing to make his mark in the world. Those stories may inspire you and will give you insights into business and marketing concepts that you may learn in business or marketing courses. 
  Also to learn in such a way, by reading stories like this, is very entertaining and pleasurable, you may even read this book just for entertaining purposes and by the end of the book, you did learn a lot of concepts without even noticing it, while enhancing your knowledge about famous brands, companies, and people. 
  If you were learning the English language, a good exercise is to read in English every day and test your reading comprehension. Every chapter is designed to be a small chunk of information that can be digested very easily while learning concepts and words that can be tested by the questionary at the end of every chapter (with the answer by the end of the book). 
  If you were teaching marking this can be a very good source of cases that can be discussed in class with your students, fostering learning and interesting conversations about the topic at hand 
  Some people just like good reading to pass their time, and this book can be it, and because some of the cases are the story of a life time of person or company, some folks will like to read or listen many times over (disponible in Audible too). 
  ● 12 study cases 
  ● 10 questions with answers by the end of every chapter 
  ● Excellent for building up vocabulary 
  ● Good for training in information retention for students 
  ● Very entertaining and pleasurable to read

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  Do Bigger Things - A Practical...

  Dan McClure and Jennifer Wilde

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  Unleash your potential to do bigger things!
  
  In today’s changing world, where business leaders must navigate industry disruption, entrepreneurs struggle to push beyond initial success, and activists tackle hard challenges like climate change, there is a need for a more powerful way to do innovation. Too many innovators are trapped by the limits of common innovation practices. The way we’ve been taught to create and innovate for the past two decades is failing us.
  
  It’s time for a paradigm shift. To unlock the secrets to doing bigger things, this book introduces the pioneering concept of ecosystem innovation. Drawing on their experience with a wide range of innovators, from Fortune Global 100 companies to local entrepreneurs in Nepal, authors Dan McClure and Jennifer Wilde present remarkable stories and actionable insights for achieving more with innovation.
  
  With this step-by-step guide, you’ll acquire the big-picture mindset and capabilities you need to outmaneuver fast-moving competitors and break through the ceiling on innovation impact. Do Bigger Things offers a practical way to set bolder goals, understand harder challenges, and design more powerful solutions.
  
  Shatter the notion that game-changing endeavors are beyond your reach, your organization’s capabilities, or your community’s grasp. The time to do bigger things is now.

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  Mastering The Art of Team...

  Georgina Woudstra

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  Are you ready for your coaching to make a bigger impact?
  
  Do you want to enable teams to make a real difference to the world?
  
  The challenges faced by organisations everywhere can be solved through better collective leadership, collaboration and systemic thinking. And, as a coach, you're already aware of the huge role that coaching can play in accessing the intelligence and co-ordinated power that teams could be leveraging.
  
  Team coaching transforms teams and wider organisational systems by increasing collective awareness, meaning-making and responsibility, enabling people to work together through and beyond seemingly intractable challenges
  
  In this practical and empowering guide, Master Coach Georgina Woudstra navigates you through the often complex and challenging reality of team coaching. Equipping you with a roadmap - a set of metaskills and competencies - she'll demonstrate how you can transform teams to realise greater success and develop your:
  
  Confidence -overcome your fears to coach teams in even the most challenging situations
  Competence - learn to apply the coaching skills and to intervene effectively
  Coherence -integrate concepts and tools into a whole, meaningful approach
  Congruence - develop a style that is true to who you are as a team coach
  Learn to trust in people's untapped wisdom, the process and - most of all - yourself. And with Georgina's expertise and guidance to support you, become an impactful team coach with a distinctive personal style that solves problems, creates change and gets sustainable results.

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  The Capitalist Manifesto - Why...

  Johan Norberg

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  Marx and Engels were right when they observed in the Communist Manifesto that free markets had in a short time created greater prosperity and more technological innovation than all previous generations combined. A century and a half later, all the evidence shows that capitalism has lifted millions and millions from hunger and poverty. 
   
  Today's story about global capitalism, shared by right-wing and left-wing populists, but also by large sections of the political and economic establishment, does not deny that prosperity has been created, but it says it ended up in far too few hands. This in turn has made it popular to talk about the global economy as a geopolitical zero-sum game, where we have to fight to control new innovations, introduce trade barriers and renationalise value chains. While, more broadly, capitalism is accused of fuelling glaring inequality, populist revolts, climate change and China's global conquest. 
   
  In this incisive and passionate investigation, Johan Norberg instead states the case for capitalism and the vital role played by the free market in today's uncertain world. Ultimately, he argues that that a move away from global capitalism would not only squeeze the growth out of the economy but also deepen an already large social exclusion for the vulnerable - for the world's poor, it would be a killing blow.

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  How to Make AI Useful - Moving...

  Bryan Reimer, Magnus Lindkvist

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  We’ve heard it all before: AI will upend industries, kill jobs and remake everything from healthcare to art. But between the hype and the hand-wringing lies a simpler, more pressing question: Is AI actually useful? And if so, useful for what, and for whom? 
  In How to Make AI Useful, MIT researcher Dr Bryan Reimer and Swedish futurologist Magnus Lindkvist cut through the noise. Blending decades of research, trendspotting and hands-on experience, they chart AI’s journey from dazzling gimmick to disruptive force—and now to indispensable tool. 
  This isn’t another book about robot overlords or utopian tech dreams. Instead, it’s a rough guide to AI’s messy middle—the phase where machines meet human complexity. From automating the tedious to amplifying creativity, Reimer and Lindkvist show how to harness AI’s potential for real progress, long after today’s bubble bursts.

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