Otros libros que te pueden interesar

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  How To Talk To Absolutely...

  Chris M. Brooks

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  How To Talk To Absolutely Anyone: Your Practical Blueprint For Developing Conversation Skills, Charisma, Witty Banter & Mastering Small Talk To Build Meaningful Relationships In Life 
  Have you ever found yourself tongue-tied in social situations? And no matter what you do, you can't seem to break free from awkward silences? If so, then keep reading… 
  This book contains the exact steps that took me from being a socially anxious introvert with zero friends to becoming a charismatic conversationalist with a thriving social circle in less than six months. 
  Want to know the biggest difference between those two time periods? I discovered the art of effortless communication. 
  The problem is—most people don't know how to initiate, maintain, and deepen conversations with strangers, acquaintances, or even friends. 
  I wrote this book to solve your communication struggles once and for all. 
  Today, I can confidently strike up a conversation with anyone, anywhere, about anything. And I do it using the "Effortless Communication" methods inside. Once you see them, you can't unsee them. They're so powerful, they work without your permission. 
  Inside you will find:The hook-engage-connect system that transforms small talk into meaningful dialogueThe six-part conversation framework that keeps people hanging on your every wordThe one question that immediately turns any stranger (no matter how intimidating) into a potential friendThe how-to-be-witty-on-demand framework that turns you into the life of any party in less than two weeks 
  And the best part is...you can use these methods to start seeing improvements in your social life within an hour of reading this book. You just have to know where to look...and the first place is inside.

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  Time is Now - A Journey Into...

  Raj Verma

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  How can leaders adapt to the rapid change of technology’s impact on business? How can AI be leveraged for more intelligent decision making? Can our choices be simultaneously good for business and the world? This book provides leaders with the first steps to answer these important questions. 
  For over thirty years, technology has become more interwoven with both our professional and personal lives. In the future, the integration of tech, business, and life will become even more seamless. With the current exponential growth of artificial intelligence and other emerging technologies, business leaders must learn how to adapt their decision making to look beyond short-term profits and create insight for long-term impact and growth. 
  In Time is Now: A Journey into Demystifying AI, Raj Verma, CEO of SingleStore, takes readers on an insightful journey to not only demystify emerging tech like AI but to demystify how today’s leader must make decisions. Through engaging storytelling and relevant examples, Verma shares the lessons from his personal and professional life to glean timeless and universal lessons. 
  At the crux of this journey, is the power of Now, which Verma defines as a convergence of Information, Context, and Choice:Information is data, the collection of memory which shapes our identity.Context is the analysis of all information in the present.Choice is focused on the future, approached with courage and conscience. 
  From these three pillars of Now, we write our future—for better or worse. As the speed of Real Time increases, so will the consequences of our decisions. In the explosion of AI, leaders have a responsibility to learn before they act. We must wield the tools available with the insight that our decisions will impact the world for generations to come. Doing so will require both great courage and conscience. It cannot wait. The time is Now.

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  Scientific Advertising

  Claude Hopkins

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  "Scientific Advertising" by Claude C. Hopkins is a timeless classic in the field of marketing and advertising. 
  The book outlines Hopkins's revolutionary approach to advertising, emphasizing the importance of testing and measuring the effectiveness of advertising campaigns. Through empirical observation and data analysis, Hopkins argues that advertising should be treated as a science rather than an art, with measurable results guiding decision-making.
  With clear and concise language, Hopkins shares his insights into consumer psychology, emphasizing the importance of understanding the desires and motivations of potential customers. He advocates for simplicity and directness in advertising, encouraging advertisers to focus on conveying a clear message that resonates with their target audience.
  Whether you're a seasoned marketer looking to refine your approach or a newcomer seeking guidance in the world of advertising, "Scientific Advertising" offers invaluable insights and practical advice. Hopkins's timeless wisdom, combined with engaging visual representations, makes this edition a must-read for anyone involved in the creation and execution of advertising campaigns.

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  The Holistic You - Integrating...

  Rabbi Daniel Lapin, Susan Lapin

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  Family. Faith. Finance. Friendship. Fitness. Learn to balance and integrate these five critical areas of life. 
   
   
   
  In The Holistic You: Integrating Your Family, Finances, Faith, Friendships, and Fitness, sought-after speaker and writer Rabbi Daniel Lapin delivers an inspiring and insightful discussion of how to bring joy and confidence to all of life’s many challenges. Rabbi Lapin introduces you to his unique 5F system, weaving together family, faith, finance, friendship, and fitness. He demonstrates how to organize your life so that you’re not neglecting one area to achieve success and connection in another. 
   
   
   
  You’ll discover how to stop treating life like a zero-sum game and how to apply your efforts in each of the five elemental areas in ways that support your efforts in all the other four. A recipe for balance and well-roundedness, the book also provides: universally applicable insights and strategies that have worked effectively for generations of enthusiasts of 3000 years of Jewish wisdom; strategies to achieve, peace, and tranquility in your daily life through balance and connection; ways to benefit by strengthening unsuspected connections between seemingly disparate parts of your life; and steps to improve life by integrating humanity's most fundamental institution and its most fundamental ambition.

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  Rules to Win By - Power and...

  Jane F. McAlevey, Abby Lawlor

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  Rules to Win By: Participation and Power in Union Negotiations is a book for anyone who wants to understand how to build the power required to effectively challenge and reverse income inequality and attacks on democracy. Drawing insights from recent hard-won unionization and contract negotiation fights, Jane McAlevey and Abby Lawlor use lessons from some of the toughest fights today—preparing a durable, all-out strike in a union-hostile environment—to provide a masterclass in participatory social change, indispensable both within and beyond the workplaces where we spend half of our waking lives. 
   
   
   
  In an era of polarization, big lies, and massive legislative setbacks, changemakers in every arena need to learn the skills and lessons honed in pitched battles against experienced and ruthless union busters. Rules to Win By is a book for workers, unionists, racial justice and climate campaigners, academics, policymakers and everyone who wants a more fair and democratic society.

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  22 Immutable Laws of Branding

  Al Ries, Laura Ries

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  Branding.  
  Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace. 
  The only question is, how do you do it? 
  Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best -- like Coca-Cola, Xerox, and Starbucks -- with the world-renowned marketing savvy of bestselling author, Al Ries, and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride. 
  Find out:Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packagingHow to define your category. . . even if you're not first to marketHow overbranding equals underwhelmingWhy good old-fashioned publicity may be the missing link in the brand-building processWhy giving your brand the right name is perhaps more important than the brand itself 
  And perhaps most important of all:How to own a word in the mind of the consumer. 
  Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand.

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