Marketing mix modeling: Complete Self-Assessment Guide

Gerardus Blokdyk

Summary

How to deal with Marketing mix modeling Changes? Who is the main stakeholder, with ultimate responsibility for driving Marketing mix modeling forward? What will drive Marketing mix modeling change? What are our Marketing mix modeling Processes? What are the rough order estimates on cost savings/opportunities that Marketing mix modeling brings?

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role… In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Marketing mix modeling investments work better.

This Marketing mix modeling All-Inclusive Self-Assessment enables You to be that person.

All the tools you need to an in-depth Marketing mix modeling Self-Assessment. Featuring 693 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Marketing mix modeling improvements can be made.

In using the questions you will be better able to:

- diagnose Marketing mix modeling projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices

- implement evidence-based best practice strategies aligned with overall goals

- integrate recent advances in Marketing mix modeling and process design strategies into practice according to best practice guidelines

Using a Self-Assessment tool known as the Marketing mix modeling Scorecard, you will develop a clear picture of which Marketing mix modeling areas need attention.

Your purchase includes access details to the Marketing mix modeling self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.

Available since: 01/16/2018.

Business & Economics

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