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Summary

The hands on guide for fostering relentless innovation within  your company  Gerard Tellis, a noted expert on innovation, advertising, and  global markets, makes the compelling case that the culture of a  firm is the crucial driver of an organizations  innovativeness. In this groundbreaking book he describes the three  traits and three practices necessary to create a culture of  relentless innovation. Organizations must be willing to cannibalize  successful products, embrace risk, and focus on the future.  Organizations build these traits by providing incentives for  enterprise, empowering product champions, and encouraging internal  markets.  Spelling out the critical role of culture,  the author  provides illustrative examples of organizations with winning  cultures and explores the theory and evidence for each of the six  components of culture. The book concludes with a discussion  of why culture is superior to alternate theories for fostering  innovation.    Offers a groundbreaking take on innovation that is driven by a  companys culture  Shows what it takes to create a culture of innovation within  any organization  Based on a study of 770 companies across 15 countries, the  origin of 90 radical innovations spanning over 100 years, and the  evolution of 66 markets spanning over a 100 years.  Provides numerous mini cases to illustrate the workings of  culture  Written by Gerard Tellis director of the Center for Global  Innovation    This must-have resource clearly shows the role of culture in  driving relentless innovation and how to foster it within any  organization.

Duration: about 8 hours (08:18:52)
Publishing date: 2020-07-20; Unabridged; Copyright Year: 2020. Copyright Statment: —

• Business & Economics