Other books that might interest you

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  Your Rich Life

  Jonathan Satovsky

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  Most of us never reach our financial potential because we get in our own way, straying from careful long-term planning. In Your Rich Life, veteran assets manager and financial planner Jonathan Satovsky delivers frank talk on how to stay out of your own way and maximize lifetime returns as an investor. Satovsky serves as a behavioral coach, bridging the gap between traditional financial planning and assets management to meet readers wherever they are in their financial journey. What results is powerful, organized common sense. Satovsky explores some of the most urgent issues in investment today, including: •   	Whether passive or active management offers better yield•   	Robo-investors•   	The secret to buying low and selling high•   	If the S&P is the right benchmark for you With this book, you’ll create a life of true abundance—one measured beyond the size of your portfolio—en route to the wealth of your dreams.

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  Branding Psychology

  Mike Parson

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  Numerous studies have shown that people buy feelings and experiences, not things. When you see a cute puppy, certain hormones fill your brain, becoming loving and affectionate. You don't care about the exact hormone process in your brain, but the puppy certainly makes you feel good.There is an intense psychological component to marketing a business or creating a successful brand. In essence, branding is designing a campaign to induce popularity and loyalty among customers. To do this, one must understand the audience's psychology, giving you the ability to entice consumers who will mentally connect and relate to your brand's identity.Every individual consumer has an entirely separate and possibly stressful life outside your market. Busy lives mean that consumers do not have the mental bandwidth to consider every product on the market.To establish a long-lasting relationship, the brand provides intangible benefits that sometimes overshadow the tangible benefits. It is getting tougher with the explosion of communication technology, where people stay connected to update information. The emergence of branding topics has been witnessed with the blast of branding categories that apply to manufacturing and service industries. The brand is a logo, symbol, name, or design that creates a trademark or signature that distinguishes goods or services. Building a strong provides additional value that looks simple from the customer's point of view but is a great deal for a firm to survive the stiff competition in the market. The brand is a critical element to superior quality products, especially in the saturated market; hence, a trusted brand must satisfy customer needs and deliver excellent quality on attributes that matter to customers, low cost of quality, overall cost leadership, and effective positioning.

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  From Dreamer to Entrepreneur: 21...

  Carsten Korch

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  Can running a business also be fun? 
  If you need a new boost of encouragement in your business struggles, this book will skyrocket your motivation! 
  ① From waiter at a small restaurant to Brand Manager of one of the most important rock bands (Metallica), a successful businessman, Carsten Korch, presents 21 tips to inspire young entrepreneurs to find a purpose, live with passion, and fulfill their dreams. 
  ② If you have failed at least once or live in fear of failure, this amazing page-turner will help you stand on your feet again! 
  ③ The book combines the testimonial genre with self-help and presents an honest and inspiring personal development testimony that acknowledges mistakes and successes, turning them into life lessons. The author turns these into advice for those looking for a mentor in the competitive world of entrepreneurship. 
  ④ The lessons, anecdotes and real-life adventures found in this book will inspire you to run your business with passion and without fear. 
  Give yourself a motivational boost- scroll up and hit the "Buy Now" button!

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  The Way To Wealth

  Benjamin Franklin

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  The Way to Wealth by Benjamin Franklin, narrated by Shaun Michael Gray, is a timeless collection of wisdom on personal finance, success, and frugality. First published in 1758, this classic work compiles Franklin’s most famous sayings and advice, offering practical insights into how to build wealth through hard work, careful spending, and wise investment. Franklin's words, delivered with clarity and energy by Shaun Michael Gray, provide enduring lessons that are as relevant today as they were over two centuries ago. 
  Through Franklin’s famous alter ego, Poor Richard, the book touches on key principles such as the value of industry, frugality, and self-discipline. Gray's narration brings these lessons to life, making Franklin's ideas accessible to modern audiences, while keeping the charm and wit that has made this work a favorite for generations. 
  Whether you're looking to improve your financial literacy, achieve greater success, or simply enjoy Franklin's wit and wisdom, The Way to Wealth offers timeless advice in an engaging and enjoyable format. Perfect for listeners of all ages who are eager to learn from one of America’s most beloved Founding Fathers.

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  The New Work Exchange -...

  Scott Cawood

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  WHAT WOULD IT TAKE TO MAKE WORK BETTER? 
   
  With shifting worker expectations and market upheaval, leaders and organizations everywhere are trying to catch their breath. As a result, a division in workplace culture has emerged with some companies clinging to obsolete corporate practices and others feeling lost and overwhelmed. 
   
  As the CEO of WorldatWork and a self-proclaimed “work nerd,” author Scott Cawood introduces The New Work Exchange, a philosophy which redefines a successful workplace. From unpacking the history of work, the challenges of keeping pace with consumer demands, and the importance of putting people first, The New Work Exchange is a journey to reassess value alignment between workers and workplaces. 
   
  With real-life examples from some of the best (and worst) workplaces to practical questions and tips, The New Work Exchange is an exploration of what work really works.

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  Billion or Bust! - Growing a...

  Lanham Napier, Becca Braun

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  Lanham Napier grew Rackspace from nearly nothing to over $1 billion in revenues and $5 billion in market value while creating thousands of jobs. Under his leadership, especially growing Rackspace's high-quality customer service, Fanatical Support, the tech start-up gained thousands of customers and industry dominance. A lifelong Texan, Lanham grew the company in his home state, overseeing the development of phenomenal new headquarters (a converted mall) in San Antonio and leading the company's IPO. Further, he obsessed over how to increase employee engagement, and he exuberantly succeeded in his goal. 
  But, when Microsoft, Amazon, and Google entered the industry in force, everything changed . . . including Lanham's relationship with Rackspace executives and the company's board of directors. Lanham believed he had three options for leading the Rackspace response to the intense competition. But in fact, the board showed him that there was a fourth option (a very challenging option at that), which he had never even considered. 
  Readers love the authenticity of this book and made it a bestseller for coaching and mentoring and for business management.

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