Junte-se a nós em uma viagem ao mundo dos livros!
Adicionar este livro à prateleira
Grey
Deixe um novo comentário Default profile 50px
Grey
Assine para ler o livro completo ou leia as primeiras páginas de graça!
All characters reduced
The Med Spa Organic Blueprint - Actionable Strategies for Patient Acquisition and Loyalty - cover
LER

The Med Spa Organic Blueprint - Actionable Strategies for Patient Acquisition and Loyalty

George B. Johnson

Editora: Publishdrive

  • 0
  • 0
  • 0

Sinopse

This book provides a comprehensive guide for med spas on leveraging organic digital marketing strategies, specifically focused on local SEO (search engine optimization) and CRO (conversion rate optimization), to drive sustainable growth. It explores the unique marketing landscape for the med spa industry and offers an in-depth, tailored approach for standing out online, attracting more patients, and converting website traffic into loyal customers.
 
The book covers foundational topics like optimizing Google Business Profiles and website design, before diving into advanced local SEO techniques, email marketing tactics, integrating SEO and CRO, and planning for the future evolution of med spa digital marketing. It recognizes the importance of an authentic, trust-building approach to marketing wellness services and provides actionable strategies for med spas to build an organic, community-centered presence online. With a blend of technical expertise and human-centric strategies, this blueprint offers transformative solutions for med spa patient acquisition and retention.
Disponível desde: 15/12/2023.
Comprimento de impressão: 25 páginas.

Outros livros que poderiam interessá-lo

  • How a Labor Negotiator Can Prepare for a Successful Negotiation - What You Need to Do BEFORE a Negotiation Starts in Order to Get the Best Possible Outcome - cover

    How a Labor Negotiator Can...

    Dr. Jim Anderson

    • 0
    • 0
    • 0
    It turns out that most negotiations are over even before they begin. The Labor Negotiator that has spent the most time planning for the negotiation, doing their homework, and collecting the data that they'll need is the one that's going to walk away from the table with the best deal and a sense of winning. Wouldn't you want that person to be you?
    
    What You'll Find Inside:
    THE 7 DEADLY SINS OF PREPARING TO NEGOTIATE
    DEALS THAT MAKE MONEY: HOW TO PLAN YOUR CONCESSIONS
    CLOSE MORE DEALS: UNDERSTANDING BUYER POWER & WHAT TO DO ABOUT IT
    SINGLE VS TEAM NEGOTIATION: WHICH IS BETTER?
    
    Planning is what happens before a Labor Negotiator sits down at the negotiating table. There are no negotiating tactics or tricks at play here. It's just a matter of you doing your homework.  At the same time you hope that the other side is NOT doing their homework so that you'll show up at the negotiation more prepared then they are.
    
    Just committing to doing the planning that your next negotiation is going to require is not enough, you also have to know just exactly how to go about doing it – you have to think about the offers and counter offers that are going to be made. That's what this book is going to teach you. Every negotiation is different and so the planning that you'll have to do for each negotiation will be different also.
    
    The planning that is required for a successful negotiation takes on many different forms. These can include planning where and when the negotiations will be held, what concessions you'll be willing to make to the other side, and understanding who has what power in the negotiations. 
    
    The end result of doing the planning that a negotiation requires is that when you sit down at the negotiating table, you'll have a sense of being prepared. You'll know what you need to know about the other side of the table, what their goals are, what their constraints are, and what they hope to be able to get out of the negotiations. This is exactly the type of knowledge that every person who lives in the world of labor management is going to need in order to be able to reach the type of deal that will allow you to walk away from the table with a sense of having closed a deal that is good for both you and your company.
    Ver livro
  • Matters of Life and Data - The Remarkable Journey of a Big Data Visionary Whose Work Impacted Millions (Including You) - cover

    Matters of Life and Data - The...

    Charles D. Morgan

    • 0
    • 0
    • 0
    Thanks to Edward Snowden and the N.S.A., “Big Data” is a hot---and controversial---topic these days. In Charles D. Morgan’s lively memoir, "Matters of Life and Data", he shows that data gathering itself is neither good nor bad---it’s how it’s used that matters. But Big Data isn’t the whole story here---Morgan is also a champion race car driver, a jet pilot, and an all-around gadget-geek-turned-business-visionary. Life is about solving the problems we’re faced with, and Charles Morgan’s life has been one of trial, error, and great achievement. His story will inspire all who read it.
    Ver livro
  • Summary and Analysis of The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail - Based on the Book by Clayton Christensen - cover

    Summary and Analysis of The...

    Worth Books

    • 0
    • 0
    • 0
    So much to read, so little time? Get a brief overview of The Innovator’s Dilemma—the bestselling business book about disruption and how companies adapt.   Named one of the most important business books ever written by the Economist and the winner of the Global Business Book Award, The Innovator’s Dilemma uses true stories of the successes and failures of prominent companies to analyze why great firms fail when faced with critical market and technological innovation.   In this summary of Clayton Christensen’s book for entrepreneurs, managers, CEOs, and business leaders, you’ll learn:  Why sometimes “doing the right thing” can be the wrong thing, especially when faced with disruptive technologyWhy most companies, even good ones, struggle to adapt their business practicesWhat executives can do to ensure both the short-term health and long-term survival of their organizations  With historical context, chapter-by-chapter overviews, important quotes, definitions of key terms, and other features, this summary and analysis of The Innovator’s Dilemma is intended to complement your reading experience and bring you closer to a great work of nonfiction.
    Ver livro
  • The Philosophical Investor - Transforming Wisdom into Wealth - cover

    The Philosophical Investor -...

    Gary Carmell

    • 0
    • 0
    • 0
    Living in Southern California, Gary Carmell has become very familiar with tectonic shifts: cataclysmic changes in the earth’s crust that cause earthquakes and tsunamis.Carmell has also experienced numerous tectonic shifts in the economic landscape in his nearly thirty-year investing career. Correctly anticipating economic trends has allowed his real estate investment and management firm, CWS Capital Partners LLC, to grow from assets of $250 million in the late 1980s to over $3 billion today. CWS foresaw the collapse of manufactured housing in the late 1990s and anticipated a massive shift from homeownership to renting, prompting them to reposition aggressively for growth in apartment construction and management. Carmell feels special pride in the results his company’s delivers for its investors, as a result—long-term average annual returns exceed 13 percent—even during the Great Recession of 2007–2009.Navigating turbulent economic markets and experiencing his two-year-old son’s near-fatal stroke has taught Carmell that real success requires not only financial acumen, but also deep reflection. He credits Shakespeare, Hume, and Schopenhauer as his mentors, with more modern sages like Buffett, Soros, and Munger also guiding his actions. In The Philosophical Investor: From Wisdom to Wealth, he shares the insights he has gained along the way in the hope of inspiring a new cadre of critical thinking investors.
    Ver livro
  • The Talent Revolution - Optimizing our workforce for the new talent economy - cover

    The Talent Revolution -...

    Anne Fulton

    • 0
    • 1
    • 0
    Today, we are facing an unprecedented urgency to reinvent talent dynamics. The rapidly converging forces of the pandemic and the rolling waves of activism as a result of the #MeToo and #BlackLivesMatter movements have accelerated the need for change.Traditional talent processes served the purposes of the last decade, the last millennium even. But we have reached a point where people practices must become more human-centric, intelligent, more robust in their skills and capability matching, more learning and growth-oriented, more enabling, more rigorous in their transparency and inclusivity and better able to deliver the talent optimization that organizations will need in the coming decade. Organizations who are fair, transparent, inclusive, respectful of their people are the ones who will thrive into the future.In this book, Anne Fulton demonstrates that this is what the Future of Work is all about: talent agility, empowerment and enablement — the true emancipation of talent.
    Ver livro
  • Exponential - Transform Your Brand by Empowering Instead of Interrupting - cover

    Exponential - Transform Your...

    Jeff Rosenblum

    • 0
    • 0
    • 0
    One of the world’s top advertising executives shows how iconic brands win new customers and build armies of evangelists. 
     
    Great brands stand for more than just cool products and clever advertisements. They inspire audiences. They enrich communities. They energize people. They move people’s lives forward. Most importantly, great brands don’t just interrupt: they empower. And that empowerment leads to exponential growth. 
     
    Over the past 20 years, Jeff Rosenblum and his team at Questus have created content and campaigns for Apple, Capital One, Disney, The NFL, Samsung, Starbucks, Universal, Wyndham, Verizon and many more of the world’s most iconic brands. In Exponential, he turns that wealth of experience into a comprehensive program for modern advertising and business strategy. 
     
    The book makes a passionate case that business leaders need to shift away from interruptions and superficial messages to focus on empowerment, culture, values, leadership, and transparency. With engaging stories and revealing brand examples, Exponential shows how brands can: 
     
    Produce exponential growth by shifting from interruptions to empowerment 
    Create brand evangelists with content that informs and inspires 
    Embrace transparency and culture to tell authentic brand stories 
    Generate massive ROI throughout the purchase journey 
    Exponential is about storytelling done right, and the book practices what it preaches. It’s packed with colorful anecdotes from Rosenblum’s own career and clear examples of brands that grew exponentially. With a light touch, it unpacks heavy insights from neuroscience, market research, and big data, outlining what it takes for brands to truly be great and not merely say they are great.
    Ver livro