Outros livros que poderiam interessá-lo

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  How Charts Lie - Getting Smarter...

  Alberto Cairo

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  We've all heard that a picture is worth a thousand words, but what if we don't understand what we're looking at? Social media has made charts, infographics, and diagrams ubiquitous—and easier to share than ever. We associate charts with science and reason; the flashy visuals are both appealing and persuasive. Pie charts, maps, bar and line graphs, and scatter plots (to name a few) can better inform us, revealing patterns and trends hidden behind the numbers we encounter in our lives. In short, good charts make us smarter—if we know how to read them. 
  However, they can also lead us astray. Charts lie in a variety of ways—displaying incomplete or inaccurate data, suggesting misleading patterns, and concealing uncertainty—or are frequently misunderstood, such as the confusing cone of uncertainty maps shown on TV every hurricane season. To make matters worse, many of us are ill-equipped to interpret the visuals that politicians, journalists, advertisers, and even our employers present each day, enabling bad actors to easily manipulate them to promote their own agendas. 
  In How Charts Lie, data visualization expert Alberto Cairo teaches us to not only spot the lies in deceptive visuals, but also to take advantage of good ones to understand complex stories.

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  Impact - How to Get Noticed...

  Ken McArthur

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  An inspirational guide designed to teach one how to earn both personal and professional success furnishes a series of expert tips, such as making the audience your advocate, inspiring others to act, and establishing a meaningful connection with your peers.

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  Why People Buy - The Real Reason...

  Greg Nanigian

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  Learn the secret of what really drives sales—and how to give people what they need so they want to buy from you. Are you a salesperson who has been hearing too many "We'll think it overs", "Get back to mes", and "We'll let you knows"? If so, you're in good company. Author Greg Nanigian has interviewed thousands of chief executives, sales managers, and salespeople, and found that over ninety percent of them have exactly the same problem. Why? Because they've been taught to rely on an ineffective traditional selling process, one that includes features, benefits, and free consulting very early in the discussion. This means they present too soon and leave the customer in control of the relationship. As a result, they don't get beyond a superficial discussion of prospects' interests and problems. They also don't uncover the impact of those problems on prospects' companies or families, don't identify the impact on prospects personally, and don't establish prospects' level of commitment to fixing the problem. The bottom line: they never find out the prospects' true feelings—and feelings are where selling takes place.

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  Online Business Master Plan -...

  Anthony Ekanem

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  There are many different ways of making money online. Some are legitimate and others are illegitimate. But beware, many are spam techniques aimed at short-term cash flow.  
  
  Turning to the internet for quick, short-term cash is not what this book is about.  But do it right and you could be making money faster than you think.  For those who are focused on making money online, you should look at the concepts of offline business owners and consider how you may use them to expand beyond the internet.
  
  Even if you want to focus on the online marketing side only, the potential for partnering with offline businesses in your niche is almost infinite.  By approaching traditional business owners with joint venture opportunities is something that is rarely done, yet holds massive, passive potential. For those who already operate an offline business, you should read this book with an open mind. If you consider yourself too busy to implement these strategies, or they're simply not your passion, then consider partnering with someone who can. You will be glad you did.

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  First American Sister of Charity...

  John Clement Reville

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  This is a picturesque and moving account of the life and work of Elizabeth Ann Bayley Seton (1774-1821), the first native-born citizen of the United States to be canonized a saint by the Roman Catholic Church. This widowed mother of five established schools in New York and Maryland and was the first to found a congregation of Religious Sisters in the United States, the Sisters of Charity of St. Joseph, whose motherhouse stands today in Emmitsburg, Maryland.

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  Mailing Lists Unboxed

  Patty Jansen

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  Self-published authors are coming to realise that a stable career is about a backlist of titles and keeping that backlist selling. 
  But how do you do this? 
  Invariably, advice given by other authors includes holding promotions and lowering the price of the first book in series, or even making it free. However, few people mention one of the most powerful ways to keep your backlist selling: the author mailing list. 
  This is where Mailing Lists Unboxed comes in. It shows you: 
  --The different types of author mailing lists 
  --How to recruit people to sign up 
  --What to do with your list once you have one 
  --Attitudes about mailing lists, including those that stand in your way 
  --Warnings and precautions 
  --And much more 
  This is not a book for beginners. If you know little about self-publishing, listen to Self-publishing Unboxed first.

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