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Pricing - Mastering the Price Game Unveiling the Art and Science of Successful Pricing - cover
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Pricing - Mastering the Price Game Unveiling the Art and Science of Successful Pricing

Fouad Sabry

Editora: One Billion Knowledgeable

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Sinopse

What is Pricing
 
Pricing is the process whereby a business sets the price at which it will sell its products and services, and may be part of the business's marketing plan. In setting prices, the business will take into account the price at which it could acquire the goods, the manufacturing cost, the marketplace, competition, market condition, brand, and quality of product.
 
How you will benefit
 
(I) Insights, and validations about the following topics:
 
Chapter 1: Pricing
 
Chapter 2: Price discrimination
 
Chapter 3: Information good
 
Chapter 4: Product bundling
 
Chapter 5: Sales promotion
 
Chapter 6: Product differentiation
 
Chapter 7: Porter's generic strategies
 
Chapter 8: Relationship marketing
 
Chapter 9: Yield management
 
Chapter 10: Rebate (marketing)
 
Chapter 11: Pricing strategies
 
Chapter 12: Retail marketing
 
Chapter 13: Aftermarket (merchandise)
 
Chapter 14: Six forces model
 
Chapter 15: Dynamic pricing
 
Chapter 16: Value-based pricing
 
Chapter 17: Geographical pricing
 
Chapter 18: Premium pricing
 
Chapter 19: Customer to customer
 
Chapter 20: Pay what you want
 
Chapter 21: Customer cost
 
(II) Answering the public top questions about pricing.
 
(III) Real world examples for the usage of pricing in many fields.
 
Who this book is for
 
Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of pricing.
Disponível desde: 16/01/2024.
Comprimento de impressão: 257 páginas.

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