Weitere Bücher, die Sie mögen werden

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  The Networked Nonprofit -...

  Randi Zuckerberg, Allison Fine,...

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  The array of social media can be very complex looking from the  outside -- a beeping, flashing, chattering din. But upon closer  inspection, social media and social networks respond to the same  needs that drive human beings; the need to connect with one another  in meaningful ways through conversation. Social change happens  through conversations, and the job of nonprofits is to organize  themselves in such ways as to catalyze and manage those  conversations and networks.    Network management includes, but isnt limited to, such  important tenets as providing multiple access points for supporters  to get into and out of organization, participating in conversations  about your cause rather than presenting strategic plans and  organizational charts, sharing rather than grabbing credit, and  leveraging social capital rather than owning and operating all of  the heavy organization machinery yourself. Organizations work from  the inside out; networks work from the outside in.  The Networked Nonprofit makes sense of the  existing mishmash of data, blogs and books about social media  in a connected world and social change and applies this  knowldege specifically to social change organizations. It  offers a set of guiding principles to help leaders navigate the  transition from top-down organizations to a networked approach.  Each chapter provides specific strategies for implementation and  "secrets to success" according to activists who have learned how to  use new social media effectively themselves.

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  Your Customer Rules! -...

  David Jaffe, Bill Price

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  Most organizations struggle to really improve one of the most  important factors of their success: the sales and service  experiences they offer customers. Despite extensive--and  expensive--efforts, this critical competitive edge remains out of  reach for many. They key problem is that most companies fail to  understand that, more than ever before, the customer is in control  of the relationship. Where marketers used to think in terms of B2B  or B2C, they have to start thinking "Me2B"--that is, the way the  customer relates to the company.   Grounded in this shift, Your Customer  Rules! reveals the truth about how the best  organizations design, measure, and deliver great customer serivce  experiences. Based on extensive research into top-performing  organizations, Bill Price and David Jaffe have  devised 7 simple principles that correspond with the highest  customer retention--and therefore sustained profits. These 7  drivers of great customer experience are:    You know me, you remember me  You give me choices  You make it easy for me  You value me  You trust me  You surprise me withstuff that I can't imagine  You make me better and let me do more    Alongside these 7 drivers, the authors share examples of  companies who succeed at customer experience, such as Amazon,  DIRECTV, FlightCentre, Ventre-Privee, and Yamato Transport.  With a simple, elegant solution for driving lasting value for  customers by providing a great customer experience, Your  Customer Rules! is essential reading for store managers,  contact center managers, leaders of customer-facing teams, and  executives.

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  Binary Options Simplified - A...

  Emma Walker

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  The best manual available for anyone wishing to confidently and clearly enter the realm of binary options trading is "Binary Options Simplified: A Beginner's Guide to Understanding and Trading." Designed especially for novices, this book simplifies binary options into manageable chunks. It starts out with a definition of binary options, their workings, and how they are not like other financial instruments. The mechanics of trading—including the various kinds of binary options, the function of brokers, and fundamental market principles—will be well-established for readers. 
  The book goes into sophisticated methods and approaches meant to improve trading success as readers go. It addresses trading psychology, risk management, and fundamental and technical analysis and offers doable guidance on creating a solid trading plan, establishing reasonable objectives, and upholding discipline. Case studies, real-world examples, and illustrative graphics are included to assist reinforce important ideas and make learning interesting and useful. 
  Its fair viewpoint is what distinguishes "Binary Options Simplified." It gives an open discussion of the dangers and difficulties associated with binary options trading, in addition to highlighting the possible benefits. This guarantees readers are knowledgeable and ready for the realities of the market. This book gives you the information and resources you need to successfully negotiate the ever-changing world of binary options, whether you are brand-new to trading or looking to diversify your investment approaches. By the time this book ends, you will have a thorough comprehension and a self-assured attitude to trading.

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  Reignition - Transforming Stuck...

  Dave Hersh

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  A Secret Playbook for Transforming Stuck Startups
  Nine out of ten startups fail. Even venture capital firms make most of their returns on one out of ten investments hitting the proverbial “home run.” But in the media—and our culture—we glorify those success stories, leaving little room for the difficult side of entrepreneurship. Naturally, founders attempt to replicate the success of those winners by raising too much, scaling too quickly, and destroying themselves in pursuit of the much-celebrated “unicorn” status. But for those that aren’t in that 10% of hyper-growth companies, there is another path.
  
  In Reignition: Transforming Stuck Startups into Breakout Winners, entrepreneur, investor, and advisor Dave Hersh skillfully outlines how to transform a stuck startup into a lean, disciplined, focused organization with the time, space, and market position to find a breakout move.
  Dave’s perspective on startup transformation is unique, timeless, and in high demand from entrepreneurs worldwide who feel stuck. Drawing on his own experience and others’ stories of triumph and failure, Dave shows how companies can recover from a near-death experience and have a profoundly successful second act on a grand stage. Readers will learn how to shed unnecessary weight, adapt their leadership style, find their “best in the world” offering, optimize culture, and patiently navigate toward larger-scale success.
  
  Dave Hersh has a clear and vital message for startup founders, leaders, and stakeholders who find themselves stuck: All hope is not lost, but you must transform to survive. Bolstered by real-life stories of successful turnarounds, interviews with industry experts, and “hard lessons” from Dave’s own experiences, Reignition provides a clear and practical playbook for getting a company through the transition from stuck to great.
  Reignition is for anyone involved in the hard work of launching a successful second act, including startups and growth companies with $1M to $100M in revenue that have tasted success but need a different game plan to make it to the next level. Whether you are a founder, CEO, executive, advisor, or board member, this book will show you the path to successful transformation.
  Dave’s ability to go deep into the human side of company-building—along with his vulnerability, accessibility, and real-world experience—makes the reader feel like Dave is “in the boat” with them as they go through the difficult journey of rebooting their startup. Readers will gain the confidence to transform their companies, the skills to do it, and the reassurance that they are not alone.
  
  
  Dave Hersh is an entrepreneur, investor, and advisor based in San Francisco with over 30 years of experience in business strategy and startups. His ideas on building lean, profitable, mission-driven businesses have helped hundreds of businesses get unstuck and find their breakaway path. He is currently a general partner at Metamorph Capital, which acquires companies in need of a reboot and transforms them into healthy, sustainable leaders. Dave was the Founding CEO of Jive (NASD: JIVE), which he grew from a small open-source project to its IPO in 2011. He then spent two years as a Board Partner (investor) at the venture capital firm Andreessen Horowitz.

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  AI Goldmine - How I Made $10K...

  Mark Miller

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  What if talking to a robot could make you $10K a month... and change your life forever? 
  Sounds crazy, right? I thought so too — until I did it. 
  In AI Goldmine, I pull back the curtain and show you exactly how I turned simple conversations with ChatGPT into a thriving, automated income stream — with zero coding skills, zero followers, and zero clue what I was doing at first. 
  Inside this 2-in-1 power guide, you'll discover: 
  ✅ The real beginner-friendly strategies that work (even if you think you're "not good at tech") 
  ✅ How to spot "money prompts" that can unlock instant online opportunities 
  ✅ The step-by-step methods I used to go from broke to banking $10K+ every single month 
  ✅ The mistakes I made so you don't have to (and yes, some are hilarious) 
  ✅ How you can start today — no fancy equipment, no expensive courses, no wasting months "learning" 
  This isn't just another "AI hustle" ebook full of fluff. 
  This is the playbook I wish someone handed me when I started — written with real talk, real laughs, and real results. 
  If you can send a text message, you can build a profitable AI-powered side hustle (or full-time income) faster than you ever thought possible.

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  When Money Destroys Nations -...

  Philip Haslam, Russell Lamberti

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  The collapse of the Zimbabwe dollar in 2009 after years of rampant money printing is an alarming example of what lies in store for countries that print money to pay national debts, bail out banks and enrich political elites. 
  When Money Destroys Nations tells the gripping story of the disintegration of the once-thriving Zimbabwean economy and the inspiring and tragic accounts of how ordinary people survived in turbulent circumstances. Philip Haslam and Russell Lamberti give a straightforward and revealing account of the causes and consequences of Zimbabwe's hyperinflation and how they apply to you in our world today. 
  Zimbabwe's economic collapse is not an isolated tragedy. It holds lessons for all countries and for all political leaders tempted to take shortcuts to prosperity. Zimbabwe's lessons must not be ignored. 
  This is the story of When Money Destroys Nations.

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