Outros livros que poderiam interessá-lo

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  Interviewing Users 2nd Edition -...

  Steve Portigal, PhD Jamika D. Burge

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  In this new and updated edition of the acclaimed classic Interviewing Users, Steve Portigal quickly and effectively dispels the myth that interviewing is trivial. He shows how research studies and logistics can be used to determine concrete goals for a business and takes the reader on a detailed journey into the specifics of interviewing techniques, best practices, fieldwork, documentation, and how to make sense of uncovered data. Then Steve takes the process even further—showing the methods and details behind asking questions—from the words themselves to the interviewer's actions and how they influence an interview. There is even a chapter on making sure that information gleaned from the research study is used by the business in such a way to make it impactful and worthwhile. Oh, and for good measure he throws in information about Research Operations. 
   
   
   
  But, hey, that's just the nuts and bolts of the book. The truly fun part is Steve's voice and how he portrays this information through amusing anecdotes about his career, fascinating examples from other practitioners, and tips and tricks that only the most experienced UX researchers, like Steve, could come up with. As a nod to the pandemic, he offers ideas for the best way to interview someone remotely, and he also discusses personal bias—how to identify and deal with it so that it doesn't affect interviews.

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  Green hydrogen for industry: A...

  Irena International Renewable...

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  This report highlights the range of policy options available to support green hydrogen in the industrial sector and complements these policies with country examples.

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  Towing Icebergs Falling Dominoes...

  Robert B. Banks

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  An engineering professor reveals how math and reasoning apply in the real world with a “fascinating” collection of problems and puzzles (Library Journal). 
   
  A Choice Outstanding Academic Title of the Year 
   
  Although we seldom think of it, our lives are played out in a world of numbers. Such common activities as throwing baseballs, skipping rope, growing flowers, playing football, measuring savings accounts, and many others are inherently mathematical. So are more speculative problems that are simply fun to ponder in themselves—such as the best way to score Olympic events. 
   
  Here Robert Banks presents a wide range of musings, both practical and entertaining, that have intrigued him and others: How tall can one grow? Why do we get stuck in traffic? Which football player would have a better chance of breaking away—a small, speedy wide receiver or a huge, slow linebacker? Can California water shortages be alleviated by towing icebergs from Antarctica? What is the fastest the 100-meter dash will ever be run? 
   
  The book’s twenty-four concise chapters, each centered on a real-world phenomenon, show how math and simple reasoning together may produce elegant models that explain everything from the federal debt to the proper technique for ski-jumping. 
   
  “Engaging.” —New Scientist 
   
  “Infused with infectious enthusiasm.” —Publishers Weekly 
   
  Note: Some images inside the book are unavailable due to digital copyright restrictions.

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  Living Night - On the Secret...

  Sophia Kimmig

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  The secret world of animals at night, and a call to preserve the endangered darkness they inhabit, by an intrepid wildlife biologist 
   
   
   
  When the sun has set, things get interesting with wild animals. Where people wait for buses during the day, a family of raccoons rummages through the trash can. Foxes and skunks search for food; fireflies send flashing signals to potential mates; owls and bats fly overhead. Night is not just a time, but a diverse habitat that we still know too little about. Wildlife biologist Sophia Kimmig is on the trail of the secrets of the night. Not only does she introduce its wild inhabitants, but she also shows what it's like to live in this parallel world—how it came to be, what it looks like, feels like, and smells like—in this fascinating journey into the wonders of the night.

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  The Story of Drugs - How...

  John Harpoon

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  Throughout human history, substances have shaped the course of civilizations, influencing not only individual lives but entire societies. From the sacred plants used in ancient religious rituals to the drugs that sparked global trade and conflict, substances have been at the center of some of the most transformative events in human history. These substances—whether natural or synthetic—have impacted cultures, economies, medicine, and politics in ways that continue to reverberate today. 
    
  The use of psychoactive substances is as old as human civilization itself. In ancient times, plants like opium, cannabis, and peyote were not only used for their mind-altering properties but also for their spiritual significance. Shamanistic rituals, often involving trance-like states induced by these substances, were common across many early societies. These practices tied substances to deep spiritual experiences, leading to the belief that these plants had a divine or otherworldly power. 
    
  As civilizations grew, so did the complexity of their relationship with drugs. The Egyptians, Greeks, and Romans all had distinct approaches to substances, incorporating them into everything from medicine to social rituals. The introduction of alcohol as a staple in religious ceremonies and social life further solidified the role of substances in the daily lives of these societies. At the same time, substances like opium were recognized for their medicinal value, setting the stage for the eventual development of the pharmaceutical industry. 
   

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  Bright Galaxies Dark Matter and...

  Ashley Jean Yeager

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  We now know that the universe is mostly dark, made up of particles and forces that are undetectable even by our most powerful telescopes. The discovery of the possible existence of dark matter and dark energy signaled a Copernican-like revolution in astronomy: not only are we not the center of the universe, neither is the stuff of which we're made. Astronomer Vera Rubin (1928–2016) played a pivotal role in this discovery. By showing that some astronomical objects seem to defy gravity's grip, Rubin helped convince the scientific community of the possibility of dark matter. In Bright Galaxies, Dark Matter, and Beyond, Ashley Jean Yeager tells the story of Rubin's life and work, recounting her persistence despite early dismissals of her work and widespread sexism in science. 
   
   
   
  Yeager describes Rubin's childhood fascination with stars, her education at Vassar and Cornell, and her marriage to a fellow scientist. At first, Rubin wasn't taken seriously; she was a rarity, a woman in science, and her findings seemed almost incredible. Still, she continued her groundbreaking work, driving a scientific revolution. She received the National Medal of Science in 1993, and has since been memorialized with a ridge on Mars, an asteroid, a galaxy, and most recently, the Vera C. Rubin Observatory—the first national observatory named after a woman.

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