Outros livros que poderiam interessá-lo

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  25 Million Sparks - The Untold...

  Andrew Leon Hanna

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  25 Million Sparks takes readers inside the Za’atari refugee camp to follow the stories of three courageous Syrian women entrepreneurs: Yasmina, a wedding shop and salon owner creating moments of celebration in Za’atari; Malak, a young artist infusing color and beauty in her adoptive community; and Asma, a social entrepreneur with a storytelling initiative enriching children’s lives throughout the camp. Anchored by these three inspiring stories, as well as accompanying artwork and poetry created by Malak and Asma, the narrative expands from the intimacies of Za’atari to explore the broader refugee entrepreneurship phenomenon in more than 20 camps, cities, and towns across the globe. What emerges is a tale of power, determination, and dignity – of lighting the brightest sparks of joy, even when the rest of the world sees only the darkness.

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  HBR's 10 Must Reads - The...

  Daniel Goleman, Clayton M....

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  An introduction to the most enduring ideas on management from Harvard Business Review 
   
   
   
  Change is the one constant in business, and we must adapt or face obsolescence. Yet certain challenges never go away. These are the ten seminal articles by management's most influential experts, on topics of perennial concern to ambitious managers and leaders hungry for inspiration—and ready to run with big ideas to accelerate their own and their companies' success. 
   
   
   
  Includes articles by: Michael Porter on creating competitive advantage and distinguishing your company from rivals; John Kotter on leading change through eight critical stages; Daniel Goleman on using emotional intelligence to maximize performance; Peter Drucker on managing your career by evaluating your own strengths and weaknesses; Clay Christensen on orchestrating innovation within established organizations; Tom Davenport on using analytics to determine how to keep your customers loyal; Robert Kaplan and David Norton on measuring your company's strategy with the Balanced Scorecard; Rosabeth Moss Kanter on avoiding common mistakes when pushing innovation forward; Ted Levitt on understanding who your customers are and what they really want; and C. K. Prahalad and Gary Hamel on identifying the unique, integrated systems that support your strategy.

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  Deceptive Influence - Using...

  Cito Harder

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  Deceptive influence is a powerful tool used to manipulate thoughts, emotions, and decisions without the awareness of the affected individual. It operates through misleading tactics that distort reality, making people believe in false narratives or act against their best interests. This form of influence is found in various aspects of life, from personal relationships and workplaces to politics, marketing, and media. While influence itself is a natural part of human interaction, deception adds a layer of unethical persuasion that raises moral and psychological concerns. 
  At its core, deceptive influence relies on psychological vulnerabilities. People tend to trust familiar sources, respond emotionally before rationally analyzing information, and make decisions based on incomplete or distorted data. Manipulators exploit these tendencies by using selective truth, exaggeration, omission of key facts, and emotional appeals to push individuals toward specific actions or beliefs. The effectiveness of deceptive influence is largely due to its subtlety; victims often fail to recognize they are being misled until it is too late. 
  One of the most concerning aspects of deceptive influence is its widespread presence in modern society. In personal relationships, individuals may use gaslighting, guilt-tripping, or selective storytelling to control or manipulate their partners, friends, or family members. In the workplace, deceptive influence appears in corporate messaging, office politics, and misleading leadership practices. Companies use psychological tactics to create false urgency, encourage impulsive decisions, or present misleading information to employees and consumers.

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  Finding Clarity - How...

  Marc Lesser

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  A SURPRISING PATH TO BREAKTHROUGH COMMUNICATION AND PROFESSIONAL SUCCESS 
   
   
   
  For Marc Lesser the key to healthy relationships and effective workplaces is compassionate accountability—a practical and trainable way to clarify and achieve shared visions of success. Numerous examples include: 
   
   
   
  ● facing rather than avoiding conflict for the long-term benefit of all. 
   
   
   
  ● working with and through difficult emotions with clarity, care, and connection. 
   
   
   
  ● understanding the stories we live by and evaluating whether they're serving us well. 
   
   
   
  ● learning to listen and lead in ways that align with our mission and values. 
   
   
   
  Marc works from the premise that problems are inevitable and that the success of an enterprise or relationship relies on how they are resolved. This applies to any joint effort—in a workplace, a family, a civic organization, a community, a country, or the world at large.

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  Running with Purpose - How...

  Jim Weber

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  Read by the author. 
  Discover how Brooks Running Company CEO Jim Weber transformed a failing business into a billion-dollar brand in the ultracompetitive global running market. 
  Running with Purpose is a leadership memoir with insights, inspirational stories, and tangible takeaways for current and aspiring leaders, entrepreneurs, and the 150+ million runners worldwide and those in the broader running community who continually invest in themselves. 
  This leadership memoir starts with Jim Weber's seventh-grade dream to run a successful company that delivered something people passionately valued. Fast forward to 2001, Jim became the CEO of Brooks and, as the struggling brand's fourth CEO in two years, he faced strong headwinds. A lifelong competitor, Jim devised a one-page strategy that he believed would not only save the company but would also lay the foundation for Brooks to become a leading brand in the athletic, fitness, and outdoor categories. To succeed, he had to get his team to first believe it was possible and then employ the conviction, fortitude, and constancy of purpose to outperform larger brands. Brooks’s success was validated when Warren Buffett made it a standalone Berkshire Hathaway subsidiary in 2012. In Running with Purpose, you will find:Brooks’s bold strategy and unique brand positioning that fueled its move from the back of the pack to lead.The key to building a purpose-driven brand that is oriented around customer obsession, building trust, competing with heart, and having fun along the way.The six clear leadership lessons Jim has learned along his path and applies at Brooks to develop staff into authentic leaders.How Berkshire Hathaway's support and influence provided a tailwind for Brooks’s business and brand to surge.An inside look at the ups and downs of Jim's personal journey, which led to his conviction that life is too short not to enjoy what you do and the people by your side. 
  Photos and graphics are included in the audiobook companion PDF download.

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  Successful Digital Product...

  J.J. Gordon

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  Successful Digital Product Business: The Essential Guide on Information Product Business Success. Discover How to Take Information Product Creation to the Next Level and Achieve Success!The best thing about creating your own products is that once it’s finished you own that asset for the rest of your life. True wealth is built on assets, not raw income. And by creating your own assets, you are establishing reusable methods of income generation.Years ago an “info product” used to generally mean an eBook but these days there are many other options you can pursue as well. In this audiobook, you will learn more about digital products. You will get tips on creating, marketing and selling your own information product. You will discover all the options available when it comes to creating and selling your own information products that will help you build your own empire of wealth.This audiobook will discuss the following topics:- Testing Your Market- Subject Matter Research- Product Creation- PLR- Your Sales Message- Marketing and Selling- Outsourcing- And many more!Selling these products can be incredibly lucrative if you have the right know-how. To learn more, scroll up and click “add to cart” now!

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