Outros livros que poderiam interessá-lo

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  Become a Successful First-Time...

  David Roche

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  Regardless of your expertise and experience, it's your people skills, political nous and ability to build key relationships that will ensure you survive and thrive. Packed with real-life examples and practical guidance, Become a Successful First-Time CEO is a roadmap to help you develop the confidence and master the strategies you need to be an inspirational corporate leader.
   
  Understand how to:
   
  
  - Create a dynamic, engaged and empowered senior leadership team
  - Manage upwards and impress your boss and the board
  - Maximise your position to exploit opportunities
  - Develop strong relationships with your most important clients, suppliers and partners
  - Become highly regarded and influential in your industry
   
  "I would have welcomed this book if it was available decades ago. It's about time it was written and there can be no better guide." - Richard Charkin, CEO Mensch Publishing, ex CEO of Macmillan and Exec Director of Oxford University Press and Bloomsbury, and President of the International Publishers Association and the United Kingdom's Publishers Association.

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  The instinct of workmanship

  Thorstein Veblen

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  "The Instinct of Workmanship" is a book written by Thorstein Veblen, an American economist and social theorist. The book was published in 1914 and explores the relationship between humans and their work. 
  Veblen argues that the instinct of workmanship is a fundamental human trait that drives individuals to create and produce. This instinct is rooted in our desire to improve our own lives and the lives of those around us. However, Veblen also contends that this instinct is often hindered by the influence of social and economic institutions, such as the profit motive, the division of labor, and the competitive nature of capitalist markets. 
  Veblen explores the implications of these hindrances for individual well-being, social progress, and economic development. He argues that the current economic system is inefficient and wasteful, and that it fails to promote the full expression of the instinct of workmanship. He proposes alternative economic and social structures that could better facilitate the development and expression of this instinct, such as a society based on collective ownership and control of production. 
  Overall, "The Instinct of Workmanship" is an important contribution to the fields of economics and sociology, and it remains relevant to contemporary debates about the nature and purpose of work, the role of institutions in shaping human behavior, and the possibilities for creating a more just and equitable society.

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  Marketing in the (Great Big...

  Kathleen Schaub

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  Transform Complexity into Opportunity
  Marketing leaders face an uphill battle: their teams are expected to deliver predictable, measurable results in a world characterized by uncertainty, human behavior, and complexity. Traditional approaches attempt to treat marketing as a vending machine where input guarantees output. But this outdated approach sets CMOs up for frustration in today’s dynamic business environment. 
  Kathleen Schaub—marketing innovator, former CMO, and research analyst—reveals a radically needed shift in thinking that will not only bring clarity to the whole organization but help CMOs thrive in the chaos. Drawing on decades of experience combined with relevant science, Schaub explains why industrial-era practices fall short today and outlines a more flexible approach that embraces marketing as a complex system. Schaub’s method begins with four essential mindset shifts—think like an investor, navigator, statistician, and ecologist—and builds on them with actionable operational changes in intelligence, teams, work methods, and change management.
  Marketing in the (Great, Big, Messy) Real World empowers marketing leaders to create adaptable, resilient marketing systems that thrive in uncertainty. Unlock your team’s full potential and turn complexity into opportunity.

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  Presentations

  Harvard Business Review

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  Feeling stressed about your upcoming presentation? Whether you're nervous about how you'll organize your thoughts or how you'll articulate them on the big day, Presentations provides the quick guidelines and expert tips you need to: 
   
   
   
  ● Craft your message 
   
   
   
  ● Prepare and rehearse effectively 
   
   
   
  ● Engage your audience 
   
   
   
  ● Manage Q&A sessions 
   
   
   
  Don't have much time? Get up to speed fast on the most essential business skills with HBR's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic. Advice you can quickly listen to and apply, for ambitious professionals and aspiring executives—from the most trusted source in business.

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  The Coming Healthcare Revolution...

  Paul Kusserow, David W. Johnson

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  The Coming Healthcare Revolution identifies and describes five top-down macro forces and five bottom-up market forces that have sufficient strength to transform the US healthcare industry from the outside-in. The powerful macro forces are demographic determinants, funding fatigue, chronic pandemics, technological imperatives, and pro-consumer/market reforms. The equally powerful market forces are whole health, care redesign, care migration, aggregators' advantage, and empowered caregivers. Written by David Johnson and Paul Kusserow, professional healthcare advisors operating at the intersection of healthcare economics, policy, strategy, and capital formation, this book provides expert insight on how the US healthcare system is becoming cheaper, better, more balanced between prevention and treatment, easier to access, and more empowering for both frontline caregivers and consumers. 
   
   
   
  In this book, listeners will learn about factors leading to rising healthcare costs; US healthcare in comparison to other high-income countries; similarities between the US automobile industry crisis in the 1980s and today's adapt-or-die situation for healthcare providers and suppliers; and how the healthcare industry is reorganizing to decentralize delivery of whole-person health in ways that will improve health outcomes and overall societal health.

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  Taming the Risk Hurricane -...

  David Hillson

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  A leading expert on risk management describes how to steer your company through a "risk hurricane"-the extreme risk exposure that can lead to major disruption for your business. 
   
  Risk management has become a standard part of the strategic tool kit, providing senior leaders with a forward-looking radar to scan the future and give early warnings of approaching threats and opportunities. However, even best-in-class organizations can falter in the face of extreme risk exposure. Special circumstances demand special responses, and extreme risk exposure needs very careful handling. Routine risk management approaches will fall short, but businesses that demonstrate a high degree of flexibility and resilience will have the competitive advantage and the ability to thrive where others fail. 
   
  The causes and consequences of meteorological hurricanes have parallels in the way uncontrolled risk exposure can develop in organizations. Both are caused largely by predictable factors, but both are characterized by sustained uncertainty and severe impact once they develop. If we can learn to predict a risk hurricane, prepare for it effectively, and survive its effects, then our organizations will be well placed to address the challenge of extreme risk exposure, if and when we are unfortunate enough to face it.

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