Otros libros que te pueden interesar

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  SM’s Ultimate Book Marketing...

  Kevin White

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  Let’s face it: in the sea of self-publishing, most authors’ books don’t get noticed, much less read. They put in all this work to write a book that no one sees. And this is where Spirit Media’s Ultimate Book Marketing Guide comes into play to change the trajectory of the entire publishing experience. 
  This guide pulls together the knowledge and expertise that bestselling author, entrepreneur, and pastor Kevin White learned the hard way in the publication of his first bestselling book, Audacious Generosity—including the invaluable lessons he learned while self-publishing his next two bestsellers, Get to the Point and What’s Your Word? Kevin learned so much that he started his own publishing company in 2021, Spirit Media, to help other authors hone their visions and achieve their goals. 
  Today, Spirit Media is helping authors refine their brands for marketing success, professionally editing and polishing authors’ manuscripts, ghostwriting as needed, creating professional graphic design of book covers, and publishing authors’ works in paperback, hardback, eBook,

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  Youtility for Accountants - Why...

  Darren Root, Jay Baer

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  Youtility fundamentally changes how accountants and accounting firms think about marketing and their business. 
   
  Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful. 
   
  The difference between helping and selling is just two letters, but embracing the former makes the latter much, much easier. 
   
  Meticulously researched, and filled with examples of accountants and accounting firms that have accelerated their business enormously by embracing the principle of Youtility marketing, this special audiobook from best selling authors Jay Baer and Darren Root provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers. 
   
  Based on the New York Times best seller Youtility, this is the playbook for modern marketing effectiveness in the accounting industry.

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  Presentations

  Harvard Business Review

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  Feeling stressed about your upcoming presentation? Whether you're nervous about how you'll organize your thoughts or how you'll articulate them on the big day, Presentations provides the quick guidelines and expert tips you need to: 
   
   
   
  ● Craft your message 
   
   
   
  ● Prepare and rehearse effectively 
   
   
   
  ● Engage your audience 
   
   
   
  ● Manage Q&A sessions 
   
   
   
  Don't have much time? Get up to speed fast on the most essential business skills with HBR's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic. Advice you can quickly listen to and apply, for ambitious professionals and aspiring executives—from the most trusted source in business.

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  Impactful Influence for Modern...

  Paul A. Wyatt

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  Influential leaders make lasting positive change happen — Learn the expert tools, tips, techniques and insights that will help YOU become an effortlessly influential leader today!
  
  What sets an inspiring and effective leader apart from others?
  
  Is it being able to impact the opinions, attitudes, choices, and behaviors of your team members?
  
  Is it influencing or persuading others in a positive way?
  
  Is it helping employees achieve their goals and bringing out the best in them?
  
  The simple answer is: All of the above.
  It is a leader's ability to effortlessly influence their teams by connecting, encouraging, and inspiring them toward short- and long-term success — it's as simple and as complicated as that.
  
  Simple, because it's the standard that we're all trying to strive toward. Complicated, because becoming a truly influential leader requires continuous self-development.
  
  Unfortunately, most fail. But the few who do succeed are able to move mountains.
  
  The ability to have an impact on an organization and its employees doesn't magically come alive granted once elevated to a position of leadership. Honing this ability is more complex than that.
  
  So, how do you become such a leader?
  
  What steps do you need to take in order to reach collective goals?
  
  What mindset do you need to adopt in order to freely embrace lasting, positive change?
  
  "Impactful Influence for Modern Leaders: How to Use the Power of Influence to Lead Other People Toward Success" is a powerful self-help guide for leaders to learn more about the power of influence.
  
  Our humanness involve deep-rooted inhibitions about ourselves that often come in the way of our success and – most of all – personal happiness.
  
  "Impactful Influence for Modern Leaders" is a conscientiously written book based on the expansive theory of how ambition, when combined with the right methods of enhancing the skills necessary to influence others, can create world-class leaders.

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  Clickonomics - How to Win...

  Simba Mudonzvo

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  Are you ready to master the wild, wild web? 
  Welcome to Clickonomics, where the internet isn't just a place to make money; it's a digital jungle where the art of getting attention is both a science and a spectacle. This audiobook, narrated in a deep, engaging British voice, paints a vivid imagery as it tells the fascinating story of the internet, much like a business documentary by David Attenborough. 
  What's Inside: 
  - The Evolution of the Internet: From the dial-up days of Web 1.0 to the immersive, algorithm-driven world of Web 3.0, understand how the internet has transformed and what it means for your business.- The Attention Economy: Discover why attention is the new currency and how to capture it in a world where everyone's shouting for clicks.- Content is King, but Engagement is Queen: Uncover the secrets of creating content that not only attracts but also retains and engages your audience.- The Psychology of Clicks: Delve into why we click, what drives us to engage, and how to turn those clicks into meaningful connections.Why Clickonomics?- Revolutionary Approach: This audiobook throws out the traditional marketing playbook. It's raw, real, and unfiltered, offering insights from an entrepreneur's perspective. Unlike other marketing books that give you theory, tips, and hacks, Clickonomics provides the missing ingredient: CONTEXT. It explains the story of the internet, its evolution, how people think and act online, and the quirks that make the digital world unique. This context is crucial because without it, the strategies from other books often fail, leading to frustration and abandonment.- Witty and Engaging: Simba makes complex marketing concepts digestible and entertaining.Whether you're an entrepreneur, a marketer, or just internet-curious, Clickonomics will challenge you to rethink how you engage with the digital world. It's not just about clicks; it's about understanding the context behind those clicks to create lasting impact.

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  Mr Jenkins Told Me - Forgotten...

  Jonathan Bancroft

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  This book wasn't written to earn money or win fame. It was written to help you accomplish your dreams. Packed full of encouraging stories and detailed advice, you'll likely read "Mr. Jenkins Told Me..." from cover-to-cover in just one sitting. And when you wake up the next morning you'll want to read it again. Overflowing with timeless truths that will resonate in your heart, you'll find yourself saying, "Deep down I already knew that, but I've never heard it put quite so plainly or clearly. And these examples are fabulous." If you're going to read just one book this year, this is the one to choose. And when you're finished reading, you'll know the truth: a business strategy that is working can easily be copied, but no one can copy your culture. And culture eats strategy for breakfast.

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