Otros libros que te pueden interesar

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  How to Create Outstanding...

  Vines Graener

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  People form their first impression of you—and your business—in under a second. It’s a startling thought. Fortunately, online articles have a bit more leeway. Most web pages have just under a minute to capture visitors' attention and persuade them to stay or leave. 
  That said, sixty seconds isn’t much time. If you need to convince a new user that your content is worth their clicks and shares, you might think brevity is key. Surprisingly, that’s not always the case. To truly stand out in a crowded digital landscape and keep users engaged, long-form articles are the way to go.

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  Game Changer - The Untold Story...

  Davis Truman

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  "Game Changer: The Untold Story of Nike Air Jordan And Its Successful Marketing" is a captivating exploration of the rise of the Air Jordan brand and its profound impact on sports and popular culture. This book reveals the strategic marketing genius behind Nike's groundbreaking campaigns and the transformative partnership with basketball legend Michael Jordan. Through a compelling narrative, it showcases the challenges, triumphs, and evolution of the Air Jordan line, offering valuable insights into effective marketing and brand storytelling. A must-read for sports enthusiasts and marketing professionals, this book unveils the untold story behind one of our most influential marketing campaigns.

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  The Leadership Constant -...

  Dr. Judy Morley

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  Humans have been conditioned to fear and avoid changes, but no advancement happens without it. Change is the driving factor behind all progress even though we are inherently uncomfortable with it and strive to maintain the status quo. We prefer repetitive, routine tasks with minimal energy which is why so much of our lives happen on autopilot.Comfort zones provide a sense of well-being, but change happens and we are thrust into transitions, sometimes against our will. It takes time to process the emotions and adapt to a new environment with a new set of rules and as difficult as that is for individuals, the level of complexity is multiplied in organizations. This provides specific challenges to leadership who must adapt the conscious act of leading audaciously as it is the difference between survival and failure. A leader must motivate people out of their natural preference for inertia and into a new level of excitement about making changes that they are programmed to resist. History provides excellent examples of audacious leadership strategies.Dr. Judy Morley outlines five audacious strategies, illustrated by examples from the Civil War, the Battle of Gettysburg, and contemporary businesses. Each strategy is considered audacious because it didn’t necessarily follow the prescribed norms and called for bold, daring action. The success of these strategies in the microcosm of the Battle of Gettysburg is reinforced by a contemporary example in the macrocosm of today’s business world. If the use of these strategies can change the course of humanity, they can certainly beef up your leadership.

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  Globalization and Society - How...

  Fred Grandsen

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  Globalization is a complex and multifaceted process that has shaped the modern world in profound ways. It refers to the increasing interconnectedness of societies, economies, and cultures across national borders. This phenomenon has accelerated over the past few decades due to advancements in technology, transportation, and communication, making it easier for people, goods, services, and ideas to move across the globe. While globalization is often associated with economic integration, it also has significant social, political, and cultural dimensions. 
  Historically, globalization can be traced back to ancient trade routes such as the Silk Road, which facilitated exchanges between distant civilizations. The Age of Exploration in the 15th and 16th centuries further expanded global interactions as European nations established colonies and trade networks around the world. However, modern globalization is distinct in its speed and scale. The 20th and 21st centuries have witnessed unprecedented levels of global integration, driven by technological innovations like the internet, satellite communication, and air travel. These advancements have made it possible for businesses to operate internationally, for cultures to influence one another more rapidly, and for individuals to access information from virtually anywhere.

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  The Second Decision - the...

  Randy H. Nelson

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  Are you the right person to lead your company? You’re in the 
   driver’s seat of a growing company that an entrepreneur―possibly you― made 
   the First Decision to start. Now, imagine your Board of Directors asking you 
   question after question about your business knowledge and decision-making 
   process. Pass―you leave the meeting knowing you have the skills to lead your 
   organization for the next three years. Fail―you are put on an improvement 
   plan or need to fi nd a replacement. Author Randy H. Nelson knows that 
   business doesn’t work this way―the majority of Entrepreneurial CEOs are not 
   required to be Qualified to lead their organizations. In The Second 
   Decision, Randy has combined his 6 years of Naval service, 25 years of 
   business experience, and thousands of hours with business leaders to develop, 
   The Entrepreneur Qual Card™. Chapter by chapter, you will discover whether 
   you are a Leader that will put the company on your shoulders, a Role-Player 
   that takes another position in the company, or a Creator that moves on to the 
   next big idea. Determine your role and make the hard leadership decisions to 
   help your company beat the odds and keep growing for years to come. Whichever 
   role suits you best, The Second Decision will give you the self-awareness and 
   the step-by-step guide to be―or to train―the Qualified leader that your 
   company needs.

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  No Explanation Required! - A...

  Carol Sankar

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  With only 5.8% of CEO positions in the S&P 500 held by women, it's clear that there are more women who deserve a seat at the table than actually have one. In No Explanation Required!, Carol Sankar gives you the strategies you need to create the success you deserve—today. 
   
   
   
  Loaded with real-life examples and backed by proprietary research, No Explanation Required! coaches you on how to speak up for yourself, stop debating your decisions, and eliminate "limiting" language. In example after example, it becomes clear how these too-frequent expressions ("I'm sorry," "Excuse me," "I'll get back to you") can strip you of your authority and credibility. 
   
   
   
  Instead, you'll discover positive, practical ways to assert your confidence and master communication at work, with chapters that include "The Self Promotion Gap," "Perception and Performance," "What's Like Got to Do with It?," and "The 8-Minute Rule"—how to create eight-minute micro conversations and connections. Every chapter offers key takeaways you'll want to put into effect immediately—and keep in mind always. With the tactics in No Explanation Required! mastered, you'll be better equipped to stop explaining and start negotiating—for gender parity, better compensation, opportunities, and so much more.

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