Otros libros que te pueden interesar

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  Good Power - Leading Positive...

  Ginni Rometty

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  One of the world's most respected leaders, former IBM CEO Ginni Rometty overcame childhood and financial struggles to embark on a groundbreaking career that took her from entry-level engineer to eight years as the first woman CEO of an iconic global company. 
   
   
   
  Forty years in business and public advocacy taught Rometty the transformative power of leadership that blends authenticity, relationships, and curiosity with vision, rigor, and conviction. In her personable yet direct voice, Rometty reveals experiences that taught her how to orchestrate change for clients, companies, and communities. Her lessons and stories offer a blueprint for how we can all drive meaningful change in positive ways—a concept she calls "good power." 
   
   
   
  The book begins with raw, vivid memories from Rometty's youth and early professional life as she reflects on the trauma and role models that influenced how she later thought about good power. Rometty then shares how she strived to use good power during her career and as a transformative CEO. Five principles—be in service of many stakeholders, build belief among skeptics, make tough choices, champion tech ethics and inclusion, be resilient—show how to navigate tension and build trust on the path to real change. She also shows how good power can scale to address urgent societal issues, even in our polarizing times.

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  SEO for business

  Asger Svendsen

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  SEO for Business is your essential guide to mastering search engine optimization and driving real growth for your company. Written by Asger Svendsen and narrated by Andrew Odio, this audiobook breaks down SEO into clear, actionable steps that any business owner or marketer can follow. 
  You’ll learn how search engines work, how to find the right keywords to attract customers, and how to optimize your website for maximum visibility. Discover the power of link building, gain authority in your industry, and track your progress with SEO analytics to refine your strategy over time. 
  Whether you're a small business owner, entrepreneur, or marketing professional, SEO for Business gives you the tools and knowledge to improve your search rankings, increase organic traffic, and turn visitors into loyal customers.

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  Marketing = Customers + Heart -...

  Judy Celmins, Eriks Celmins

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  Stop wasting your advertising money! 
  It's easy to feel frustrated and disheartened when you're trying to grow your small business, pouring precious cash into advertising channels and funnels with little or no return. But you can change your business's fortune with a marketing plan that places your customers at the very heart of your business. 
    
  Marketing = Customers + Heart is more than a marketing book, it's your way of business. If you follow this clear, practical, and proven formula you too will win in small business. Join Judy and Eriks Celmins as they share the 7 Stages for building a solid growth strategy – stages you can implement immediately, and every day. Developed over their three decades of experience challenging conventions and problem-solving in a wide range of innovative businesses and industries, this formula will help you:Build a solid foundation to create, understand, nurture, and retain customers.Tap into your hidden reserves of creativity for new and exciting ideas.Feel confident that your marketing decisions are finally on target with your goals and aspirations.Discover how stronger customer relationships lead to deeper insights and greater growth.Expand your mindset and easily identify new opportunities before your competitors. 
  The Marketing = Customers + Heart formula comes at the very first, critical step of your marketing strategy – a step that too many businesses skip over. This book is a must-read, before you waste one more cent sending the wrong message. 
  When you purchase this book, 100% of the gross profits will be donated to a Ukrainian family in desperate need. You can find out more by visiting our website https://thriveablebiz.com

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  Buy Hold and Sell! - The...

  Ken Moraif

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  Protect your retirement from the next big crash with a New Twist  on the Old Investment Strategy.   For years, advisors  have recommended that investors take a "buy and hold" approach to  the market, but people over fifty can't afford to rely on this  strategy. Buy, Hold, s top 100 Financial Advisors in the United States  three years a row and who called the 2008 market crash in November  of 2007, this book outlines an alternative strategy that better  serves investors who are at retirement age. Written in  easy-to-understand language and buoyed by Ken's trademark humor,  this guide shoots down the myths that keep investors in risky  markets, and arms readers with the knowledge, motivation, and  strategies that may help them survive-and even thrive-during the  inevitable next bear market.  Too many retirees lost a large percentage of their investments  during the market collapse of 2008 and spent years trying to regain  their footing. During the collapse, many advisors told their  clients to stay in the market. Ken did the opposite, advising his  clients and listeners of his popular radio show Money  Matters to get out of the market in November of 2007-before  the economic meltdown. With this book, Ken shares his 26 years of  experience to help investors prepare for the imminent bear market  that could devastate their retirement plans.  For those looking to build a sound financial plan for the long  run, this book provides expert insight and solid advice with  supporting charts, graphs, statistics, and anecdotes.    Understand the buy-hold-SELL strategy  Learn how to design a sell strategy to protect principal in the  next bear market  Find clear-cut information regarding retirement finances  Discover the benefits of a diversified portfolio This book  expands upon old advice to provide the most important part of the  equation: a sell strategy designed to protect principal.    The goal of Buy, Hold, & SELL! is not to make  investors rich quick, but to help keep them from becoming poor.

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  Disembedded - Regulation Crisis...

  Basak Kus

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  During the last two decades, there has been much scholarly and popular interest in the financialization of the American economy—why the turn to finance has taken place, what constituted it, and what has come out of it. In Disembedded, Basak Kus draws from the theories of Karl Polanyi—one of the greatest and most influential political economists of the twentieth century—to answer these questions. Focused primarily on the state's regulatory role in a dominantly financialized economy, Kus examines how neoliberal principles influenced the evolution of American regulatory policies, shaping the financial sector's operations and practices. Her narrative traces the trajectory of these interactions, highlighting critical junctures, policy decisions, and market outcomes that culminated in the financial crisis. Offering historical insights into the financial crisis spanning 2007-2010 and its ensuing influence on American politics and democracy, Disembedded provides a broad-ranging and systemic explanation of the American political economy, especially the regulatory landscape that shaped the patterns of financialization.

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  Bonfire of the Sanities - Reset...

  David Wright

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  To make informed decisions about retirement investments, it is crucial to pay close attention to the various paths available and understand how these changes affect them.Especially in today’s rapidly changing economic environment, investors need to be prepared. It is critical to recognize areas benefiting from new initiatives or regulations early and take advantage of them to meet a retiree's risk tolerance while avoiding the losers.In this book, retirement advisor David Wright rethinks the conventional wisdom to help retirees control what they can by managing potential loss and taking advantage of the new policies shaping our world early on.The retirement reset requires thoughtful and competent contemplation, understanding the various paths available, and informed decisiveness.Don’t let yourself get left behind. The future won’t wait for you.

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