Outros livros que poderiam interessá-lo

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  Weird Universe - Everything We...

  Dr. Erika Hamden

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  Unlock the wonders of space with a fresh and exciting perspective. 
   
  Erika Hamden, a renowned astrophysicist and educator, brings her passion for space to life in this engaging book. With years of experience studying the cosmos, Hamden specializes in making complex topics fun and easy to understand. Her expertise shines through as she leads listeners on an exploration of the strangest and most awe-inspiring phenomena in space. Whether you're fascinated by the biggest black holes, curious about the history of NASA, or simply want to explore the strange and magnificent things we've found in outer space, this book is for you. No prior knowledge required—just a desire to understand more about the cosmos and its connection to life here on Earth. 
   
  See how space exploration shapes our everyday world. Space isn't just an abstract concept—it plays a crucial role in shaping the technology we use every day. From NASA's breakthroughs to innovations inspired by our exploration of the cosmos, Hamden shows how space discoveries influence our world. You'll also gain insight into the process behind these findings, from the questions scientists ask to the groundbreaking answers they uncover. By the end of the book, you'll understand not just what we know about the universe, but how we've come to know it.

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  Cashvertising Online - How to...

  Drew Eric Whitman

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  The latest book from Dr. Direct™ will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising.   Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line. Most books discussing online ads teach things like: how to create accounts, how to select demographics, what options to select (video vs. carousel vs. slideshow, etc.), and other topics like maximizing the use of Facebook pixels for fine-tuning your target audience. To create successful Facebook, Instagram, Twitter ads, not only do you need to know copywriting basics, but you also need to understand the highly personal nature of the medium. The successful copywriter needs to make the shift to the highly personal “you and me” approach and learn how to sell without expressing the typical appearance of salesmanship. Likewise, a number of books teaching email marketing primarily focus on things like mailing lists, segmentation, funnels, and automation. All important stuff to be sure, but unless your sales copy is persuasive, these things aren’t worth a damn. The majority of these books spend little time teaching readers how to use the power of advertising and consumer psychology in the Facebook and email environments to cause people to actually respond—the whole purpose of advertising! Cashvertising Online is not a book on general copywriting. Instead, it examines the hidden principles specific to actual successful online ads and email promotions and the numerous and potent psychological techniques they employ that make them so persuasive.

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  What the River Knows - Essays...

  Michael Engelhard

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  Edward Abbey, who never much liked Alaska, called it "our biggest, buggiest, boggiest state." To others, it has been a cure for despair. When Michael Engelhard moved to Fairbanks more than three decades ago, he was a cheechako, a subarctic tenderfoot. Gathering skills and experiences the hard way, he attained "Sourdough" status while realizing there would always be more to learn, see, and do in the land of midnight sun and auroras. 
   
   
   
  En route, Engelhard suffered frostbite, stubborn yaks, grizzly charges, trophy hunters, cold-water immersion, heartbreak, incontinent raptors, one pesky squirrel, and honeymooners from abroad. He tried to rescue a raven and explored Arctic dunes and a glacier's blue heart, and his own as he mingled with caribou on their epic journeys.

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  Why Am I Taller? - What Happens...

  Elizabeth Howell, Dr. Dave Williams

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  What happens in space that causes the body to change? Learn about life in space from astronauts 
  		 
  Is the human body built for Mars? NASA’s studies on the International Space Station show we need to fix a few things before sending people to the Red Planet. Astronauts go into space with good vision and come back needing eyeglasses. Cognition and DNA expression could be affected for years. And then there’s the discomfort of living in a tight space with crewmates, depression, and separation from the people you love.
  		 
  Space doctors are on the case. You’ll meet the first twin to spend a year in space, the woman who racked up three physically challenging spacewalks in between 320 days of confinement, and the cosmonaut who was temporarily stranded on space station Mir while the Soviet Union broke up underneath him. What are we learning about the human body?
  		 
  As astronauts target moon missions and eventual landings on Mars, one of the major questions is how the human body will behave in “partial gravity.” How does the human body change on another world, as opposed to floating freely in microgravity? What can studies on Earth and in space tell us about planetary exploration? These questions will be important to the future of space exploration and to related studies of seniors and people with reduced mobility on Earth.

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  Black Bear - A Story of...

  Trina Moyles

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  When Trina Moyles was five years old, her father, a wildlife biologist known in Peace River as "the bear guy," brought home an orphaned black bear cub for a night before sending it to the Calgary Zoo. This brief but unforgettable encounter spurred Trina's lifelong fascination with Ursus americanus—the most populous bear on the northern landscape, often considered a nuisance to human society. As a child roaming the shores of the Peace in the footsteps of her beloved older brother, Brendan, she understood bears to be invisible entities: always present but mostly hidden and worthy of respect.After years of working for human rights organizations, Trina returned to northern Alberta for a job as a fire tower lookout. Over four summers, Trina begins to move beyond fear and observe the extraordinary essence of the maligned black bear—a keystone species who is as subject to the environmental consequences of the oil economy as humans. At the same time, she searches for common ground with Brendan on the land that bonded them.Impassioned and eloquent, Black Bear is a story of grief and a vision of peaceful coexistence in a divided world. It captures the fragility of our relationships with human and nonhuman species alike, and the imperative to protect the wild—along with the people we hold closest.

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  Time Traveler - A Scientist’s...

  Dr. Ronald L. Mallett, Bruce...

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  This is the dramatic and inspirational first-person story of theoretical physicist, Dr. Ronald Mallett, who recently discovered the basic equations for a working time machine that he believes can be used as a transport vehicle to the past. Combining elements of Rocket Boys and Elegant Universe, Time Traveler follows Mallett's discovery of Einstein's work on space-time, his study of Godel's work on a solution of Einstein's equation that might allow for time travel, and his own research in theoretical physics spanning thirty years that culminated in his recent discovery of the effects of circulating laser light and its application to time travel. The foundation for Mallett's historic time-travel work is Einstein's theory of general relativity, a sound platform for any physicist. Through his years of reading and studying Einstein, Mallett became a buff well before he had any notion of the importance of the grand old relativist's theories to his own career. One interesting subtext to the story is Mallett's identification with, and keen interest in, Einstein. Mallett provides easy-to-understand explanations of the famous physicist's seminal work.

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