Otros libros que te pueden interesar

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  Adfluence - Influencing...

  D Nathan Venture

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  Attention: Have you ever wondered what makes some advertisements irresistibly compelling? The journey into the heart of human psychology begins here. "The Power of Persuasion" dissects the unseen forces that drive decision-making, revealing the cognitive biases and emotional triggers that you can harness to your advantage. 
   
  Interest: Step up your game by mastering the essential elements of impactful messaging. With chapters on "Crafting Your Message", discover how clear communication, powerful headlines, and storytelling can transform your ads into unforgettable narratives. Move beyond words with "Visual Impact and Branding", exploring logo design, color theory, and maintaining brand consistency across platforms. 
   
  Desire: Adapt to the digital age with advanced strategies in "The Digital Advertising Revolution". Learn the ins and outs of social media campaigns, SEO, content marketing, and leveraging influencers. Integrate these lessons with traditional media insights, ensuring your message resonates whether in print, on the radio, or on TV. Equip yourself with the tools to identify and segment your audience, making your campaigns laser-focused and personally relevant. 
   
  Action: Ready to transform your advertising prowess? By understanding metrics and analytics, adopting ethical practices, and staying ahead of emerging trends, you'll not only measure success but also innovate for future campaigns. Redistribute your resources effectively with budgeting strategies, inject creativity into your ads, and build a resilient brand that commands loyalty. 
   
  This book is your ultimate guide to achieving advertising excellence. Each chapter is designed to offer actionable insights, ensuring you're not just learning but implementing strategies that drive real results. Prepare to elevate your advertising game and achieve unprecedented influence.

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  AI Dystopian Apocalypse -...

  Robert Enochs

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  This visionary work encourages readers to prepare for an AI-dominated world and actively shape a future where technology and humanity coexist harmoniously. In an era where the future of the human workforce is uncertain, this dystopian nonfiction book stands as a beacon of hope and a guide for those willing to understand and adapt. Join us in exploring the labyrinth of challenges and opportunities that lie ahead. The future is not just coming; it's already here. Are you ready? 
  This new nonfiction book is not just a fast read; it's an urgent call to understand and adapt to the tidal wave of change propelled by AI's relentless advance that may force many of us onto a Universal Basic Income as millions are displaced in the job markets or find ourselves searching for other types of self-employment. 
  Embark on a journey through time with The Age of AI (unveiling the layers of this new world), from its sudden emergence to its exponential growth in 2024. Witness industries crumble in The AI Job Apocalypse, understand the personal toll through harrowing Human Cost stories, and confront the stark realities of wealth and power dynamics in The Economics of AI. Each chapter weaves a compelling and unnerving narrative in the realm of automation displacement, revealing the facets of a future fraught with challenges. 
  But your career path doesn’t have to be all doom and gloom. In AI Dystopian Apocalypse, discover the silver linings and innovative career solutions emerging from the ashes of traditional employment. From global movements battling AI displacement in Resisting the Inevitable to groundbreaking strategies in Building a New Society, learn how humanity is surviving and attempting to flourish.

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  The Prince - A New Translation...

  Niccolò Machiavelli, Leafiq...

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  Timeless wisdom. Modern language. Powerful insight. 
  For over five centuries, The Prince has stood as one of the most influential works on power, politics, and human nature. Yet for many readers, the original text can feel distant—locked in the language and context of the Renaissance. 
  This new audiobook translation brings Machiavelli’s brilliant ideas into the 21st century with clarity and force. Written in clear, modern English, it captures the sharp wit, realism, and boldness of Machiavelli’s voice—without the heavy, old-fashioned phrasing that often clouds his message. 
  Whether you’re a leader, entrepreneur, student, or thinker, this fresh translation will help you:Understand how power really works—in politics, business, and everyday life.Learn Machiavelli’s timeless lessons on leadership, strategy, and persuasion.Hear The Prince the way it was meant to be heard—direct, daring, and utterly relevant. 
  Perfect for modern listeners, this audiobook offers an accessible experience that respects Machiavelli’s original intent while making it engaging, practical, and easy to follow. 
  Includes:A faithful yet modern translation for today’s readers and listeners.A short introduction explaining Machiavelli’s world and why his ideas still matter. 
  Discover why “Machiavellian” has come to define cunning leadership—and why The Prince remains essential listening for anyone who seeks to understand power.

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  The Economics of Accounting

  Richard Frankel, S.P. Kothari,...

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  In today's dynamic business landscape, understanding the economic roles of accounting is essential: more than simply measuring change in value, accounting information plays a vital role facilitating exchanges, whether within an organization itself or in capital markets. In The Economics of Accounting, Richard M. Frankel, S. P. Kothari, and Luo Zuo take the view that earnings and other accounting outputs help firms function more efficiently by making contracts more effective, aiding decision-making, bridging information gaps, enabling price discovery, and reducing trading costs.The book provides an overview and analysis of the economic role of financial accounting. Beginning by examining the attributes of accounting earnings and their relation to stock prices, the authors present a strategic analysis of accounting earnings that recognizes the influence they have on decisions made by users and producers. These decisions shape the properties of accounting information and its application in valuation, contracting, and firms' investment choices. The authors argue that accounting information plays a pivotal role in fostering firms' commitment to stakeholder protection, leading to increased value creation for shareholders. The authors offer expert guidance through accounting and its roles in driving efficiency and value creation, unlocking its true potential.

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  Rethink Lead Generation

  Alicia Sigler

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  Rethink Lead Generation: The Essential Guide on Effective Marketing Strategies to Find More Leads and Boost Sales The best internet marketers and businesses know that the single most important activity they can engage in is building leads. This is the difference between success and failure and it’s truer in today’s world of online business than it perhaps ever has been. A lead is someone who might become a customer. A lead is someone who has had some kind of contact with your business and some sort of interest in your brand. In this audiobook, you will learn a number of approaches you can use to attract leads and boost your business’ profits. You will learn more about different types of leads, how to build a mailing list, different software you can use, how you can build leads in person and many more!This audiobook will cover the following topics:- The Types of Leads and What They Mean- Playing the Long Game – Create Leads, Not Customers- How to Create Interest and Sell the Dream- How to Build Trust and Influence- Building a List Through a Squeeze Page- A Guide to Writing Persuasive Copy- Creating Leads Face-to-Face and Through Other Means- How to Convert – Turning a Lead Into a Buyer- Lead Management Software Explained- The Best Lead Generation Methods- And many more!A lead is someone who has unlimited potential for you as far as your business is concerned. If you want to learn more on how to attract more leads, scroll up and click “add to cart” now!

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  CHOOSE TO BE RICH - 3 STEP GUIDE...

  Robert T. Kiyosaki, Diane...

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  Robert T. Kiyosaki 
  Robert Kiyosaki, author of Rich Dad Poor Dad - the international runaway bestseller that has held a top spot on the New York Times bestsellers list for over six years - is an investor, entrepreneur and educator whose perspectives on money and investing fly in the face of conventional wisdom. He has, virtually single-handedly, challenged and changed the way tens of millions, around the world, think about money.In communicating his point of view on why 'old' advice - get a good job, save money, get out of debt, invest for the long term, and diversify - is 'bad' (both obsolete and flawed) advice, Robert has earned a reputation for straight talk, irreverence and courage.Rich Dad Poor Dad ranks as the longest-running bestseller on all four of the lists that report to Publisher's Weekly - The New York Times, Business Week, The Wall Street Journal and USA Today - and was named "USA Today's #1 Money Book" two years in a row. It is the third longest-running 'how-to' best seller of all time.Translated into 51 languages and available in 109 countries, the Rich Dad series has sold over 27 million copies worldwide and has dominated best sellers lists across Asia, Australia, South America, Mexico and Europe. In 2005, Robert was inducted into Amazon.com Hall of Fame as one of that bookseller's Top 25 Authors. There are currently 26 books in the Rich Dad series.In 2006 Robert teamed up with Donald Trump to co-author Why We Want You To Be Rich - Two Men - One Message. It debuted at #1 on The New York Times bestsellers list.Robert writes a bi-weekly column - 'Why the Rich Are Getting Richer' - for Yahoo! Finance and a monthly column titled 'Rich Returns' for Entrepreneur magazine.Prior to writing Rich Dad Poor Dad, Robert created the educational board game CASHFLOW 101 to teach individuals the financial and investment strategies that his rich dad spent years teaching him. It was those same strategies that allowed Robert to retire at age 47.

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