Outros livros que poderiam interessá-lo

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  Meaningful Economics - Making...

  Bart J. Wilson

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  Economics has a problem—the discipline cannot distinguish the causes of human action from the consequences of human action. Economists deal with matters of fact, not with feelings and morals. They model representations of optimal agents, not flesh-and-blood human beings in ordinary life.  
  In Meaningful Economics, Bart J. Wilson challenges economics to directly engage human beings as we really are, not as economists ideally assume. Wilson argues that economic science is as much about purposes and human values as it is about incentives. Moreover, he shows how the outcomes of our decisions (costs and benefits) and the origins of our decisions (motives and goals) can be understood in an integrated way.Over the course of the book, Wilson develops a framework that connects the origins of human action to the outcomes of human action, explaining human conduct with causes and effects. He then shows how three basic principles of economics—trade, specialization, and property—require meaning, values, and purpose. With a fresh perspective and a novel theoretical framework that bridges economics and ethics, Meaningful Economics explains the roots of human conduct and its economic effects by grounding a science of economics in the moral sentiments that prompt human beings to act.

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  Your Customer Rules! -...

  David Jaffe, Bill Price

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  Most organizations struggle to really improve one of the most  important factors of their success: the sales and service  experiences they offer customers. Despite extensive--and  expensive--efforts, this critical competitive edge remains out of  reach for many. They key problem is that most companies fail to  understand that, more than ever before, the customer is in control  of the relationship. Where marketers used to think in terms of B2B  or B2C, they have to start thinking "Me2B"--that is, the way the  customer relates to the company.   Grounded in this shift, Your Customer  Rules! reveals the truth about how the best  organizations design, measure, and deliver great customer serivce  experiences. Based on extensive research into top-performing  organizations, Bill Price and David Jaffe have  devised 7 simple principles that correspond with the highest  customer retention--and therefore sustained profits. These 7  drivers of great customer experience are:    You know me, you remember me  You give me choices  You make it easy for me  You value me  You trust me  You surprise me withstuff that I can't imagine  You make me better and let me do more    Alongside these 7 drivers, the authors share examples of  companies who succeed at customer experience, such as Amazon,  DIRECTV, FlightCentre, Ventre-Privee, and Yamato Transport.  With a simple, elegant solution for driving lasting value for  customers by providing a great customer experience, Your  Customer Rules! is essential reading for store managers,  contact center managers, leaders of customer-facing teams, and  executives.

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  Don’t Spread the Wealth: How to...

  Richard Canfield, Jayson Lowe

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  Money doesn’t ruin, it reveals. 
  Have you heard the expression rags to rags in three generations? In three or fewer generations, everything your preceding family members worked so hard for can dissipate into nothing, like water draining out of a hole in the bottom of a bucket. 
  With their decades of experience in the finance industry, authors Jayson Lowe and Richard Canfield are paying forward and transferring the knowledge that was lovingly passed from their mentor, the late bestselling author R. Nelson Nash. They know that everything begins with how you think, and in Don’t Spread the Wealth, Jayson and Richard show you a more affluent way to do it. 
  By implementing the methods taught in Don’t Spread the Wealth, you will:Learn how to leave behind old habits on how to create continuity with money so future generations will thriveDiscover how to conduct a family banking meeting so everyone is involved in the effort to sustain generational wealthHave an impact not only on your lives but your children, their children, and every future generation that comes after them 
  The financial future of your family is determined by what you do today. Learn the game-changing Infinite Banking Concept, decide the legacy you want to leave, and then act on achieving that today!

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  Financial Statements - A...

  Thomas Ittelson

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  Simply the clearest and most comprehensive introduction to financial reporting available. No accounting background is required. “Finally, a handbook that takes the mystery out of accounting principles.” —Margi Gandolfi, VP Marketing/Strategic Planning of New York Blood CenterThis edition replaces all previous editions of this bestselling title based on the revised and expanded edition corrected and back to the basics.Financial Statements is a perfect introduction to financial accounting for non-financial managers, investors, business students, lawyers, lenders, entrepreneurs, and more. Financial Statements deftly shows that all this accounting and financial-reporting stuff is not rocket science and that anyone can understand it!Ittelson empowers non-financial managers by clearly and simply demonstrating how the balance sheet, income statement, and cash flow statement work together to offer a snapshot of any company’s financial health. Every term is defined in simple, understandable language. Every concept is explained with a basic, straightforward transaction example. And with the book’s uniquely visual approach, you’ll be able to see exactly how each transaction affects the three key financial statements of the enterprise. Each statement paints a different and essential picture—the “three-legged stool” of company reporting:• The income statement shows the manufacturing (or service offerings) and selling actions of the company that result in profit or loss during a period. It gives a very important perspective on the company’s performance, its profitability.• The cash flow statement details cash into and out of the company for a period. You need money to make money. Running out of cash is bad. Duh.• The balance sheet records at the end of a period, an instant in time, what the company owns and what it owes, including the owners’ stake, called shareholders’ equity. 

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  The Truth About Pricing - How to...

  Melina Palmer

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  Pricing mastery made easy. A must-listen for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing—it isn't about the price. Everything that happens before the price matters much more than the price itself. Have happier clients, boost your profits, and confidently master the pricing game with this comprehensive guide. 
   
   
   
  Boost your profits with an expert. Instructor of applied behavioral economics, marketing whiz, and bestselling author Melina Palmer provides a step-by-step guide to successful pricing strategies that resonate with your target audience, making them naturally more likely to choose you (regardless of the price). Discover the prices customers want and can't tell you, and gain an edge by understanding what your buyer values. The Truth About Pricing allows you to navigate pricing psychology and gain profitability, easier sales, and happier customers. 
   
   
   
  Inside, find: 
   
   
   
  ● The key to understanding your buyers needs and setting prices they want 
   
   
   
  ● What your customers—and your business—truly value 
   
   
   
  ● An easy to follow guide to successful pricing for entrepreneurs to boost profits and have happier clients

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  Frictionless

  Tim Kintz

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  No matter how you entered the car business, you know the frustrations that come with the job. Customers are savvier than ever, so without knowing how to negotiate and close deals, you'll find yourself selling out of desperation instead of inspiration. You know selling is a zero-sum game--either you sell them or someone else does. You want to improve your selling skills; unfortunately, available training is outdated or irrelevant. You just need someone to show you the proven path to negotiate and close deals more effectively so you can maximize your earning potential.Industry veteran and top sales trainer Tim Kintz is here to help.In Frictionless, Tim shares strategies and techniques you can use to create a win-win negotiation, deliver an exceptional experience while holding gross, and set up future deals. By shifting your mindset toward becoming a relational salesperson--rather than a transactional one--you'll go from simply surviving to succeeding in car sales. You'll make more money, enjoy a higher quality of life, have happier customers, and go from having a job to a full-blown career.

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