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  The Psychology of Salesmanship

  William Walker Atkinson

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  The mere mention of the word "psychology" in connection with business was once greeted with a shrug of the shoulders, a raising of the eyebrows and a change of the subject. The average business man was apt to impatiently resent the introduction into business of topics or speculation regarding the soul, or of theories and tales regarding concepts of psychology. Change has come to the man in business. He understands that psychology means "the science of the mind," psychology plays a most important part in business, and that it is quite worth his while to acquaint himself with its fundamental principles. The best authorities on salesmanship and advertising now recognize this fact and emphasize it in their writings. In The Psychology of Salesmanship Atkinson discusses Psychology in Business, The Mind of the Salesman, The Mind of the Buyer and more bringing greater understanding to the reader of the Psychology of Purchase

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  Christmas Grace

  Leslie Lynch

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  No one wants to celebrate Christmas this year. Not Ella McKendrick, who, on the cusp of success as a potter, is tasked with her husband’s company party on too-short notice. She gives up her first pottery sale to pitch in, but the joy of the season is diminished. Not Gertie Wycliffe, Ella’s mom, a new widow who is doing everything she can to avoid her first Christmas alone. No one understands the grief and terror she feels—maybe because the craziness of a seventy-four-year-old woman signing up for skydiving lessons is all she lets them see. Not Natalie Shaw, Ella’s pregnant daughter. Natalie’s husband is deployed halfway around the world, and she believes that ignoring the holiday might blunt her loneliness. Then disaster strikes, not once but twice. Three generations; three untenable situations. Three women who come together for each other, and remember what’s most important about Christmas.

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  Top 10 Short Stories The - The...

  Voltaire, Victor Hugo, Alphonse...

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  The Top 10 – The French – An Introduction 
   
  Among the glories of French culture are the abundance of its literary talents.  Within its rich historical legacy are authors who take the landscape of life and create very telling stories.  This conflict between history and life summons ideas of strength, beauty, brutality, elegance and all manner of feelings and emotions in these miniature gems. 
   
  Short stories have always been a sort of instant access into an author’s brain, their soul and heart.  A few pages can lift our lives into locations, people and experiences with a sweep of landscape, narration, feelings and emotions that is difficult to achieve elsewhere. 
   
  In this series we try to offer up tried and trusted ‘Top Tens’ across many different themes and authors. But any anthology will immediately throw up the questions – Why that story? Why that author?  
   
  The theme itself will form the boundaries for our stories which range from well-known classics, newly told, to stories that modern times have overlooked but perfectly exemplify the theme.  Throughout the volume our authors whether of instant recognition or new to you are all leviathans of literature. 
   
  Some you may disagree with but they will get you thinking; about our choices and about those you would have made.  If this volume takes you on a path to discover more of these miniature masterpieces then we have all gained something.

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  Soul of a Dog

  Jon Katz

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  With its endearing blend of humor, wisdom, and  insight, Soul of a Dog by New York Times best-selling author  Jon Katz illuminates the interaction between humans and  animals. Although he features his ever-faithful border collie  Rose, Katz also includes revealing observations about  Mother the murderous barn cat, Elvis the doughnut-loving  steer, and his other dogs—Izzy, Lenore, and Pearl.

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  Three Ghostly Stories

  Rudyard Kipling

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  Three superb ghost stories by master storyteller, Rudyard Kipling. The Finest Story in the World:  When the young bank clerk Charlie Mears comes up with an innovative idea for a new story, he has no notion just how amazing his tale is. Inspired by dreams which are memories of former lives, he takes us back to the vivid and brutal world of ancient Greece. But Charlie's own literary skill is not equal to the task of writing his novel. His friend must take on the challenge of extracting the finest tale in the world from the reluctant and ever-distracted brain of the young clerk. But just as there seems to be some progress, something most unexpected occurs.... The Finest Story in the World:  When the young bank clerk Charlie Mears comes up with an innovative idea for a new story, he has no notion just how amazing his tale is. Inspired by dreams which are memories of former lives, he takes us back to the vivid and brutal world of ancient Greece. But Charlie's own literary skill is not equal to the task of writing his novel. His friend must take on the challenge of extracting the finest tale in the world from the reluctant and ever-distracted brain of the young clerk. But just as there seems to be some progress, something most unexpected occurs....The Phantom Rickshaw:  An uncanny tale from the Raj. When Jack Pansay's affair with Mrs. Keith-Wessington comes to an unseemly end, he believes the matter to be over. But Mrs. Wessington's obsession with him continues year after year, as she stalks him in her rickshaw around the walks of Simla. When Pansay announces his engagement to Kitty Mannering, the trauma is too much for Mrs. Wessington and she dies shortly afterwards. But this is only the beginning of Pansay's torment. From now on, the ghost of Mrs. Wessington appears in her rickshaw wherever he goes in her eternal quest to win him back. "They":  A long underrated masterpiece of Kipling's brilliant narration, They is a hauntingly beautiful tale of eternal love and loss. During a motor trip, the writer chances upon a country house which is visited by elusive and mysterious children, and meets the equally mysterious blind lady who lives there. Fascinated, enchanted, and yet somehow unsettled by the experience, he finds himself repeatedly drawn back to the house until finally the uncanny truth dawns.  The Phantom Rickshaw:  An uncanny tale from the Raj. When Jack Pansay's affair with Mrs. Keith-Wessington comes to an unseemly end, he believes the matter to be over. But Mrs. Wessington's obsession with him continues year after year, as she stalks him in her rickshaw around the walks of Simla. When Pansay announces his engagement to Kitty Mannering, the trauma is too much for Mrs. Wessington and she dies shortly afterwards. But this is only the beginning of Pansay's torment. From now on, the ghost of Mrs. Wessington appears in her rickshaw wherever he goes in her eternal quest to win him back. "They":  A long underrated masterpiece of Kipling's brilliant narration, They is a hauntingly beautiful tale of eternal love and loss. During a motor trip, the writer chances upon a country house which is visited by elusive and mysterious children, and meets the equally mysterious blind lady who lives there. Fascinated, enchanted, and yet somehow unsettled by the experience, he finds himself repeatedly drawn back to the house until finally the uncanny truth dawns.

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  Eleven

  Patricia Highsmith

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  The legendary writer Patricia Highsmith is best remembered today for her chilling psychological thrillers The Talented Mr. Ripley and Strangers on a Train. A critically acclaimed, bestselling author in Europe, Highsmith has for too long been underappreciated in the United States.Eleven is Highsmith's first collection of short stories, an arresting group of dark masterpieces of obsession and foreboding, violence and instability. Here naturalists meet gruesome ends and unhinged heroes disturb our sympathies. This is a captivating, important collection from "one of the truly brilliant short-story writers of the twentieth century" (Otto Penzler). Includes an introduction by Graham Greene.

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