Outros livros que poderiam interessá-lo

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  The Obvious Choice - Timeless...

  Jonathan Goodman

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  "A much-needed guide to winning in business as a human in an all-too online world." – Entrepreneur 
  Trying to win the internet is a gloriously inefficient way to build a business.  
  No matter your goals, The Obvious Choice offers 15 essential lessons on profit and success that are timeless because they prioritize the humans who buy from you and not erratic and temperamental algorithms. 
  Jonathan Goodman—one of the world's leading experts on helping people simplify their business—reveals proven frameworks for increasing efficiency, praying to the social media gods less, and mastering the art of finding your customers. 
  Backed by a wide range of case studies, Goodman shows how modern marketing technology has led us astray. That start-ups and established organizations alike have bought into the misguided idea that they need to become "famous on the internet" just to make a few sales. 
  If you're having trouble finding your way, the problem isn't you. The problem is what you've been made to believe it takes to succeed. 
  This book is for any marketer, business owner, coach, or entrepreneur who wants an easier way to make more money, help more people, and have more freedom by avoiding wasted time and resources on dead-ends and ineffective methods. 
  Specifically, you'll learn how to:Build trust in business relationships through community, specificity, and familiarity.Apply the four-step content creation framework designed for business owners, not influencers, to get more customers (because likes don't pay the bills).Improve profitability by cutting out the work not worth doing. 
    
  Algorithms change, humans don't. 
  No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so inhuman. 
  Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that's lost its way. 
  Buy this book to learn how to earn more and compete less in this much-needed approach to success in a crowded marketplace. 
  Useful information, charts, illustrations, and reflections can be found in the audiobook companion PDF download.

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  The Revenue Acceleration...

  Doug Davidoff

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  You can’t afford to keep taking big risks with uninspiring results. This book is for every leader who knows the frustration of spearheading a critical new initiative for exponential growth, only to watch it perform far short of its potential. 
  The Revenue Acceleration Framework bridges the gap between expectations and execution. Doug Davidoff shines a light on organizational shortcomings that others miss. His no-holds-barred approach to organizational change, combined with his unparalleled understanding of sales, as well as marketing theory and strategies, will help you steer your company to monumental growth. 
  Davidoff’s unique approach integrates real-world research with repeatable, scalable systems that deliver. Discover actionable ways to hone your decision-making skills while creating growth-oriented change. From learning to ask the right questions to outlining actionable methods to put the answers into practice, The Revenue Acceleration Framework holds the execution expertise your next initiative needs to succeed.

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  Only Connect - The Art of...

  Robert Mighall

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  A coherent story can make you better understood, believed in and trusted. So why is the business world only just discovering its power? This book draws on the psychology, history, and of course, the greatest works, of storytelling to show how modern businesses can communicate more effectively and creatively. Robert Mighall explains why story has a universal power to move people. He shows how to build a compelling core story, and apply that across a range of communications. And he demonstrates how trends in social media and content marketing are making this most ancient communication art ever more urgently relevant. What the corporate world needs most, story does best: establish the human connections upon which trust is build. And this book explains how.

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  The Little Book of Common Sense...

  John C. Bogle

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  The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals his key to getting more out of investing: low-cost index funds. Bogle describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold, at very low cost, a mutual fund that tracks a broad stock market Index such as the S&P 500. 
   
   
   
  While the stock market has tumbled and then soared since the first edition of Little Book of Common Sense was published in April 2007, Bogle's investment principles have endured and served investors well. This tenth anniversary edition includes updated data and new information but maintains the same long-term perspective as in its predecessor. Bogle has also added two new chapters designed to provide further guidance to investors: one on asset allocation, the other on retirement investing. 
   
   
   
  A portfolio focused on index funds is the only investment that effectively guarantees your fair share of stock market returns. Bogle shows you how to make index investing work for you and help you achieve your financial goals, and finds support from some of the world's best financial minds, including Warren Buffett, Benjamin Graham, Paul Samuelson, Burton Malkiel, Yale's David Swensen, Cliff Asness of AQR, and many others.

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  Stop Checking the Price! - Lose...

  J. F. Dodaro

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  Do you check your account every day and feel like you're always losing money? Worried the next recession will crash your portfolio? Pulling out your hair while the daily news fills you with fear? 
  Then you are a VICTIM OF INFORMATION OVERLOAD! 
   This book provides a simple trading strategy to Preserve And Grow Your Wealth by filtering the noise to get more valuable information in less time, reducing your stock research and trading effort by over 99%, and betting on long-term value creation to achieve financial success! 
  We are told the money managers on Wall Street who spend all day checking every stock price movement, every CEO tweet, and every company filing footnote have an edge in the stock market... But the pixelated truth is that information has mathematical limits: zooming into a single blurry pixel of an image tells you nothing about the big picture – the stock market is no different. And even if we did know every detail of the business, the laws of nature tell us we can't predict the future stock price in a complex marketplace anyway! 
  In "Stop Checking The Price" you will LEARN HOW TO:Follow the 1st Law of Investing for maximum long-term compounding… And why the "risk-return trade-off" is backwards. Use "80-20 Rule" to cut your research time and stock trading effort down by 99%. Filter bad apples (stocks) before they spoil the whole barrel (portfolio). Steal a page from the venture capitalist's playbook for explosive growth… And how to beat Warren Buffett! Set a timer and evaluate any stock in 60 seconds from a data snapshot.  
  Don't get lost in the blurry pixels – ZOOM OUT!

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  Soldiers and Silver - Mobilizing...

  Michael J. Taylor

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  By the middle of the second century BCE, after nearly one hundred years of warfare, Rome had exerted its control over the entire Mediterranean world, forcing the other great powers of the region—Carthage, Macedonia, Egypt, and the Seleucid empire—to submit militarily and financially. But how, despite its relative poverty and its frequent numerical disadvantage in decisive battles, did Rome prevail? Michael J. Taylor explains this surprising outcome by examining the role that manpower and finances played, providing a comparative study that quantifies the military mobilizations and tax revenues for all five powers. Though Rome was the poorest state, it enjoyed the largest military mobilization, drawing from a pool of citizens, colonists, and allies, while its wealthiest adversaries failed to translate revenues into large or successful armies. Taylor concludes that state-level extraction strategies were decisive in the warfare of the period, as states with high conscription and low taxation raised larger, more successful armies than those that primarily sought to maximize taxation. Comprehensive and detailed, Soldiers and Silver offers a new and sophisticated perspective on the political dynamics and economies of these ancient Mediterranean empires.

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