Outros livros que poderiam interessá-lo

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  Power Questions - Build...

  Andrew Sobel, Jerold Panas

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  Great leaders, influencers, and teachers have long used thoughtful  questions to connect with other, challenge conventional wisdom, and  shed light on our toughest problems.   Power Questions sets out a series of strategic questions  that can turn around a conversation and transform the other  persons thinking.  Each question will be presented  within a real, engaging conversation to highlight its impact.   Andrew and Jerry also describe how to develop new types of  questions to suit every business and personal situation, and  include tactical questions to help professionals handle most any  type of meeting with a client, colleague or friend.  Examples  of Powerful Questions include:      Whats the most important thing we should be discussing  today?      I understand its possible.  But what would  make it possible?      How are you going to make your decision?       How do you think that is going to develop?      What dont you know about this?

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  The Human Brand

  Chris Malone, Susan T. Fiske

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  Customers everywhere describe their interactions with companies in a deeply personal way—we hate our banks, love our smartphones, and think the cable company is out to get us. What’s actually going on in our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.We see companies and brands—such as Hershey’s, Domino’s, Lululemon, Zappos, Amazon, Chobani, Sprint—the same way we automatically perceive, judge, and behave toward one another. As a result, to achieve sustained success in the future, companies must forge genuine relationships with customers that reflect warmth, competence, and worthy intentions. And as customers, we have a right to expect relational accountability from the companies and brands we support.Drawing from original research, and evaluating over 45 companies over the course of 10 separate studies, The Human Brand is essential reading for understanding how and why we make the choices we do, as well as what it takes for companies and brands to earn and keep our loyalty in the digital age.

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  Boosting Your Financial IQ - The...

  Steve Coughran

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  Let me ask you a simple question: 
  When you look at your company’s financials… do you truly understand what they’re telling you? 
  Most leaders don’t. 
  They see revenue, profit, and cash flow on the page, but they’re not fully confident in what it all means or what actions to take. So decisions get made on instinct. Growth feels harder than it should. Cash gets tight even when the business is busy. And deep down, there’s a quiet frustration that the numbers should make more sense than they do. 
  You’re not alone. 
  Most people who build and lead companies were never taught how the financial engine of a business actually works. They learned how to sell, build, operate, and lead teams, but not how the numbers connect or what really drives value. 
  Boosting Your Financial IQ was written to close that gap. 
  In this book, Steve Coughran walks you through the core financial ideas every business leader should understand in a clear and practical way. No academic theory. Just the concepts that actually help you see what’s happening inside your business and make better decisions because of it. 
  As you read, you’ll start to understand how the three financial statements connect, why profit and cash flow are not the same thing, what really drives the value of a company, and how a handful of financial levers can dramatically improve the health of your business. 
  More importantly, you’ll start to see your business differently. 
  You’ll recognize problems earlier. You’ll understand what’s really driving performance. And you’ll begin making decisions with the kind of clarity and confidence that great operators have. 
  If you’ve ever looked at your financials and thought, “I should understand this better,” this book was written for you.

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  The Sephora Story - The Retail...

  Mary Curran Hackett

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  What can you learn from the most successful companies in the world? The Sephora Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that turned the makeup retailer into a paradise for makeup enthusiasts everywhere. 
  Sephora is a playground for women, chock full of lipstick, eyeshadows, foundations, blushes, and so much more, just waiting to be experienced. It’s where teens learn to apply foundation and adults learn how to create the perfect smoky eye. It’s the cosmetic birthplace for the iconic Kardashian contour. And it’s a dominant brand, taking home a large portion of the $48.3 billion-dollar makeup industry. 
  The Sephora Story teaches you how Sephora was born in Paris in 1970 and has exploded since it opened its first North American store in 1997. Now, with at least one store in almost every mall, you may find yourself fighting to navigate the store.  
  Through Sephora’s story, you will learn:How to lead the evolution of a decades old brand and how to relaunch it in a new market.How to create a customer experience that revolutionizes an industry.How to bring together multiple brands under one roof without compromising their identities.And how to reach a younger audience and ignite a passion for your product. 
  It’s more than just makeup, it’s an experience and this book will teach entrepreneurs, innovators, marketers, and executives everything they need to know about creating an iconic experience for their customers.

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  Own Your Next Job - how to buy a...

  Jamie L. Jhnston

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  Everyone deams of being an entrepreneur. What happens when you get laid off or your job is not what you want. Rather than do another job search, buy a small business. Most people don't because they don't know where to start. This is a 'how to' book on where to find, buy, and operate a small business. This is the only way to job security and to build wealth for you and your family.

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  Art of War The - Variation in...

  Sun Tzu

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  Variation in Tactics - Considerations of advantage and of disadvantage should be blended together and used as per situations.If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle." ― Sun Tzu, The Art of WarSun Tzu wrote this classic book twenty-five hundred years ago, on a military strategy based on Chinese warfare and military thought.  It is composed of 13 chapters. Each one is devoted to an aspect of warfare and how it applies to military strategy and tactics. Since that time, these teachings have adapted for use in politics, business, and everyday life and stands immensely relatable in our contemporary world.

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