Outros livros que poderiam interessá-lo

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  Impasse - Climate Change and the...

  Roy Scranton

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  A Next Big Idea Club "Must Read" for August 2025! 
   
  Extreme heat, fires, floods, and storms are transforming our planet. Yet we get increasing emissions, divisive politics, and ersatz solutions that offer more of the same: more capitalism, more complexity, more "progress." 
   
  The impasse we face is not only political and institutional, but cognitive, existential, and narrative. We're incapable of grasping the scale, speed, and impact of global warming. And we optimistically cling to a narrative that promises a better tomorrow if we just keep doing what we're doing. 
   
  It's past time to free ourselves from our dangerous and dogmatic faith. Such unwarranted optimism will accelerate our disintegration. If we want to have hope for the future, it must be grounded in a recognition of human limits—a view Scranton calls ethical pessimism. 
   
  Scranton describes the challenges we face in making sense of our predicament, from problems in communication to questions of justice, from the inherent biases in human perception to the difficulties of empirical knowledge. What emerges is a challenging but hopeful proposition: if we have the courage to accept our limits, we may find a way to embrace our future.

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  One Up - Creativity Competition...

  Joost van Dreunen

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  What explains the massive worldwide success of video games such as Fortnite, Minecraft, and Pokémon Go? Game companies and their popularity are poorly understood and often ignored from the standpoint of traditional business strategy. What lessons can we draw from its major successes and failures about the future of entertainment? 
   
   
   
  One Up offers a pioneering empirical analysis of innovation and strategy in the video game industry to explain how it has evolved from a fringe activity to become a mainstream form of entertainment. Joost van Dreunen analyzes how game makers, publishers, and platform holders have tackled strategic challenges to make the video game industry what it is today. Using more than three decades of rigorously compiled industry data, he demonstrates that video game companies flourish when they bring the same level of creativity to business strategy that they bring to game design. Filled with case studies of companies such as Activision Blizzard, Apple, Electronic Arts, Epic Games, Microsoft, Nexon, Sony, Take-Two Interactive, Tencent, and Valve, this book forces us to rethink common misconceptions around the emergence of digital and mobile gaming. One Up is required for investors, creatives, managers, and anyone looking to learn about the major drivers of change and growth in contemporary entertainment.

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  Negotiation Skills to Build...

  Zane Rozzi

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  We'll discuss many highly-effective negotiation tactics that enable you to get the best possible deal for yourself while also building a strong and trusting working relationship with the other party. You'll secure yourself a number of happy long-term business partners. 
  While some negotiation tactics use strength, the most effective tactics use intelligence, strategy, and finesse. Here's why: The most crucial skill for you to have - as a negotiator - is the ability to make the other party feel they've won the negotiation and obtained a great outcome - even if, when dividing up the pie, you've secured most of the pie for yourself. You want the other party to be willing to do business with you again in the future, and also to give you great reviews, references, and referrals. 
  To accomplish the objectives above, you'll learn negotiation tactics that combine timeless relationship building skills, scientifically proven principles of influence and persuasion, and the best strategies from The Art of War by Sun Tzu - the classic 2,000-year-old Chinese military strategy book. You'll ensure the other party feels they've been treated fairly and obtained a great outcome, even if, when dividing up the pie, you've secured most of the pie for yourself. 
  The truth is, all that's necessary to get the results you want is for you to do a few basic fundamentals really well. Doing the basic fundamentals really well is always the fastest, easiest, and most effective way to get excellent results. Don't waste time on trendy advice that quickly fizzles out. Instead, learn timeless fundamentals that will always be relevant. 
  You'll be able to start applying what you've learned immediately after you've finished reading this book by using the example procedures, responses, strategies, behaviors, and action steps. It works; and it will work for you. Read this book, apply the information, and see for yourself.

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  How to Get on in the World - A...

  A. R. Calhoun

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  "How to Get on in the World: A Ladder to Practical Success" by A. R. Calhoun is a comprehensive guide offering practical insights for achieving success in various aspects of life. From career advancement and financial strategies to interpersonal skills and personal development, the book provides a roadmap for navigating the complexities of the modern world. Filled with actionable advice, it serves as a valuable resource for those seeking practical wisdom to enhance their lives and thrive in a competitive environment. Read in English, unabridged.

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  The Unsold Mindset - Redefining...

  Colin Coggins, Garrett Brown

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  What if the greatest salespeople on the planet are the opposite of who you think they are? 
  Everyone sells, every day. It’s why the most successful people are better than most at selling themselves, their ideas, or their products and services. 
  Yet when people hear the word sales they think of an overly confident, articulate extrovert (at best) or a pushy, know-it-all huckster (at worst). Because of these misperceptions, when we find ourselves in a situation where we need to sell, we feel compelled to put on the persona of a “good salesperson.” But there’s a disconnect between who we think good salespeople are and who they actually are. In any room, they’re not the most self-confident, they’re the most self-aware. They’re not the most sociable, they’re the most socially aware. And they don’t succeed in spite of obstacles, they succeed because of obstacles. 
  Colin Coggins and Garrett Brown sought out some of the most successful people from all walks of life, including CEOs, entrepreneurs, doctors, trial lawyers, professional athletes, agents, military leaders, artists, engineers, and countless others in hopes of understanding why these people are so extraordinary. Colin and Garrett found that, as different as all these incredible people were, they all had an eerily similar approach to selling. It didn’t matter if they were perceived as optimists or pessimists, logical or emotional, introverted or extroverted, jovial or stoic—they were all unsold on what it meant to sell and unsold on who people expected them to be. 
  The Unsold Mindset reveals a counterintuitive approach not just to selling but to life. It’s a journey toward an entirely new mindset—the greatest sellers on the planet aren’t successful because of what they do, they’re successful because of what they think. Being a good person and a good salesperson aren’t mutually exclusive. The Unsold Mindset will change the way you think about selling and the way you think about yourself. 
  Supplemental enhancement PDF accompanies the audiobook.

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  Optimizing Growth - Predictive...

  Mark Henneman, Dimitar Antov,...

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  Optimizing Growth is a handbook for how to succeed in the age of big data. Today's business environment looks dramatically different than it did even a decade ago, and it continues to evolve at an increasing rate; macroeconomic shifts, consumer trends, technological advances, and changing competitive dynamics are accelerating the pace of change, and businesses are struggling to grow amidst the turbulence. This book provides insightful guidance, real-world success stories and practical tools to achieve growth in this new era, utilizing big data to achieve a deeper understanding of demand, customers, competitors, and opportunity. With disruption around every corner, growth now demands innovative new approaches and an improved capacity to meet customer needs; by gaining a stronger grasp of demand, businesses can elevate performance from "survive" to "thrive." 
   
   
   
  ● Develop a deeper understanding of your business's growth factors 
   
   
   
  ● Re-sync your thinking to gain greater leverage against disruption 
   
   
   
  ● Delve deeper into demand, and boost fulfillment capabilities 
   
   
   
  ● Capture more growth opportunities using precision analytics frameworks

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