Outros livros que poderiam interessá-lo

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  How Being Real Leads to True...

  Victoria David

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  Authenticity isn’t just a trait—it’s a power. How Being Real Leads to True Success: The Power of Personal Mastery reveals how embracing your genuine self becomes the foundation for extraordinary achievement. In a world obsessed with appearances and external validation, this book guides you back to the core of who you are—helping you build success that feels as good on the inside as it looks on the outside. 
  Through timeless principles, reflective insights, and actionable strategies, you’ll learn how to align your values, emotions, and actions with your true purpose. Discover how self-awareness fuels clarity, how vulnerability enhances influence, and how living authentically can unlock lasting confidence, resilience, and fulfillment. 
  This isn’t about becoming someone new—it’s about mastering who you already are. If you’re ready to stop chasing illusions and start living with power, peace, and purpose, this book will show you the way to true success—by simply being real.

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  The Mobile Marketing Playbook

  Lany Gould

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  The Mobile Marketing Playbook: Proven Strategies for Reaching and Engaging Mobile ConsumersMobile marketing encompasses a range of tactics, including mobile advertising, in-app marketing, SMS and push notifications, mobile-responsive websites, and mobile apps. These tactics are designed to reach customers on the go and provide them with relevant, personalized experiences.With the proliferation of smartphones and mobile devices, mobile marketing has become critical to any successful marketing strategy. This audiobook offers proven strategies for creating and executing effective mobile marketing campaigns. It covers everything from mobile advertising and in-app marketing to SMS and pushes notifications. The audiobook provides a comprehensive overview of the mobile landscape and offers practical advice for leveraging mobile technology to reach and engage with customers."The Mobile Marketing Playbook" is an accessible guide that is suitable for marketers at all levels of experience. It covers both the basics of mobile marketing as well as more advanced strategies for optimizing campaigns and achieving results. Whether you're just starting with mobile marketing or looking to take your campaigns to the next level, this audiobook is an essential resource for success.In this audiobook, you will learn Proven Strategies for Reaching and Engaging Mobile Consumers, So what are you waiting for, download a copy of The Mobile Marketing Playbook today!

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  Taxes Have Consequences - An...

  PhD Jeanne Cairns Sinquefield,...

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  The definitive history of the effect of the income tax on the economy. 
   
   
   
  Ever since 1913, when the United States first imposed the income tax via constitutional amendment, the top rate of that tax has determined the fate of the American economy. When the top rate has been high, as in the late 1910s, the 1930s, 1940s, 1950s, and 1970s, the response of those with money and capital has been to curtail real economic activity in favor of protecting assets and income streams. Huge declines have come to the economy in these circumstances. The most brutal example was the Great Depression itself. When the top tax rate has been cut and held at reduced levels—as in the 1920s, the 1960s, in the long boom of the 1980s and 1990s, and briefly in the late 2010s—astonishing reversals have occurred. The rich have brought their money out of hiding and put it to work in the economy. The huge swings in the American economy since 1913 have had an inverse relationship to income tax rates.

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  The Growth Dilemma - Managing...

  Annie Wilson, Ryan Hamilton

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  You always want to grow your brand, but there's a dilemma: The more customer segments you target and serve, the harder it becomes to manage their diverse preferences and behaviors. Sometimes, you do such a good job building a loyal customer base that attempts to attract other customers feels like a betrayal to your core audience. Other times, a new segment adopts your products without your courting, and it creates tension with existing customers. 
   
   
   
  Welcome to "the conflict zone," where brands must navigate incompatibilities between customer segments to achieve growth, or risk losing more customers than they gain. How did Supreme's attempts to crossover into fashion cost the brand its coveted reputation among skateboarders? How did Apple lose one of its most devoted customer bases when it updated a piece of software? What did Tiffany do when its silver jewelry became too popular with teenagers? 
   
   
   
  Marketing experts and professors Annie Wilson and Ryan Hamilton answer these questions, and through dozens more cases provide insight into how brands can drive growth by attracting new segments without alienating or losing their current customers. They also explore how brands can more strategically select and manage customer segments to drive high velocity growth and symbiotic segment relationships.

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  Stir It Up! - Stay Relevant: A...

  Janine McClintock

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  What if you were equipped to take charge of your destiny, taking ownership of your life and career without waiting on someone else — especially an inept leader — to help you get where you want to go? Self-coaching is the solution. In Stir It Up! Stay Relevant: A Self-Coaching Parable, Maribel and her learning and development team at Waverly Corporation face the challenge of integrating artificial intelligence tools into their work.  Due to an incompetent boss, Maribel is driven to tap into self-coaching to stay relevant and lead her team during this major workplace disruption. Maribel's story will help you see your uniqueness, discover the coach within, apply more of your talent, and move purposefully through life. Her fictional experience provides a framework to teach professionals to self-coach their way to higher levels of self-awareness and effectiveness for business success and personal growth.  Through this parable, learn the eight Rs of stay relevant. Also future proof your career by growing your own leadership capabilities and keeping up with current trends. Turn fear into momentum and self-doubt into confidence. Connect to a mission you believe in, and use your strengths to add value and create impact at work. Stir It Up! teaches you how to coach yourself and make real change to stay relevant in a world of constant upheaval.

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  SHRM-SCP Simplified - Master the...

  Graham Alistair

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  ⭐⭐ Simplified Guide & Explanations Included⭐⭐ 
  Are you looking to advance your career and solidify your expertise by successfully obtaining your Society for Human Resource Management Senior Certified Professional (SHRM-SCP) certification? 
  Seeking a comprehensive resource that encompasses all the necessary elements to pass the SHRM-SCP exam? 
  Your search ends here! 
  This guide serves as your definitive companion for deepening your understanding, applying your skills, and engaging in hands-on exercises. With this, you're geared for success. 
  Updated for the SHRM-SCP Exam Structure. Includes Fresh Question Patterns. 
  Key features of this enriched guide: 
  - Profound insights about the SHRM-SCP Certification 
  - Detailed explanation of the SHRM-SCP (Society for Human Resource Management Senior Certified Professional) 
  - Fruitful strategies for exam preparation and tackling 
  - Practice tests with answer keys in every section 
  Our guide distinguishes itself through comprehensive coverage, which is essential for your exam victory. Concepts aren't merely skimmed; they are delved into with precision. 
  Please note that this guide is not affiliated with any official SHRM entity and is purely an independent resource for your benefit. 
  Designed with a clear structure and easy-to-understand language, our SHRM-SCP Exam Guide ensures smooth transitions between topics. Say goodbye to dense jargon and welcome clear, precise, and technically accurate content. 
  So, why wait? Click the BUY NOW button, secure your guide, and begin your journey to SHRM-SCP exam success!

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