Outros livros que poderiam interessá-lo

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  Sell More With Sales Letters:...

  Carsten Meinders

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  The fundamental goal of any company is to increase the value of the business for shareholders. Whether you want to get a great response to a newspaper or magazine ad, a direct sales letter or a website, you need to be clear about the following basic fact:
  "What is it that makes your business stand out?" An important and frequently used marketing communication tool is the sales letter. It can build your customer base and increase your sales.

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  Mango Millionaire - Smart Money...

  Radhika Gupta, Niranjan Avasthi

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  An easy and straightforward guide to mastering your money – from two trusted expertsHow much should you spend and how much should you save? Should you rent or buy? How much debt is too much? Which insurance policy is right for you? How do you choose the best investment product?If you’ve ever found yourself grappling with these questions, you’re not alone. As India’s financial landscape has evolved, the sheer number of choices have grown, but so have the myths and misinformation. Managing money isn’t just for the privileged few; it’s for everyone – especially the aam janta, or the mango people.Radhika Gupta and Niranjan Avasthi draw from their extensive experience at Edelweiss Mutual Fund – one of India’s leading and fastest-growing asset management companies – to bring you Mango Millionaire – a crisp, reliable and no-nonsense guide to smart financial planning.From budgeting and saving to investing, debt management, risk and taxes, it lays down practical advice in bite-sized, easy-to-read chapters. Packed with insightful stories from real investors and easy-to-follow steps, Mango Millionaire slices through the jargon and serves up practical answers to empower you to take control of your financial future.

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  A Rare Recording of Edward L...

  Edward L. Bernays

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  Edward Louis Bernays (November 22, 1891 - March 9, 1995) was an American pioneer in the field of public relations and propaganda. A nephew of Sigmund Freud, Bernays touted the idea that "The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society." His books include Crystallizing Public Opinion (1923), Propaganda (1928), Public Relations (1945) and The Engineering of Consent (1955). The following recording was made in 1986.

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  The Art of War

  Sun Tzu

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  The Art of War by Sun Tzu is an ancient Chinese military treatise dating from the Late Spring and Autumn Period (roughly 5th century BC). The work, which is attributed to the ancient Chinese military strategist Sun Tzu ("Master Sun"), is composed of 13 chapters. Each one is devoted to a different set of skills or art related to warfare and how it applies to military strategy and tactics. 
  The audiobook version of The Art of War narrated by Mike Vendetti is a faithful and engaging rendition of this classic text. Vendetti's clear and concise delivery makes the complex concepts of The Art of War easy to understand, and his passion for the material is evident throughout. This audiobook is an essential resource for anyone interested in military history, strategy, or leadership. 
  Some of the key takeaways from The Art of War include:The importance of knowing your enemy and yourself.The need to be flexible and adaptable in the face of changing circumstances.The importance of deception and surprise.The need to build morale and unity within your forces.The importance of discipline and order. 
  The Art of War is a timeless classic that has been studied and admired by military leaders and strategists for centuries. It is a must-read for anyone who wants to understand the principles of warfare and leadership. 
  If you are interested in learning more about The Art of War, I recommend checking out the audiobook narrated by Mike Vendetti. It is a faithful and engaging rendition of this classic text that will help you understand the principles of warfare and leadership.

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  Ethical Machines - Your Concise...

  Reid Blackman

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  The promise of artificial intelligence is automated decision-making at scale, but that means AI also automates risk at scale. Are you prepared for that risk? 
   
   
   
  Already, many companies have suffered real damage when their algorithms led to discriminatory, privacy-invading, and even deadly outcomes. Self-driving cars have hit pedestrians; HR algorithms have precluded women from job searches; mortgage systems have denied loans to qualified minorities. And often the companies who deployed the AI couldn't explain why the black box made the decision it did. 
   
   
   
  In Ethical Machines, Reid Blackman gives you all you need to understand AI ethics as a risk management challenge. He'll help you build, procure, and deploy AI in a way that's not only ethical but also safe in terms of your organization's reputation, regulatory compliance, and legal standing—and do it at scale. And don't worry—the book's purpose is to get work done, not to ponder deep and existential questions about ethics and technology. Blackman's clear and accessible writing helps make a complex and often misunderstood concept like ethics easy to grasp. Most importantly, Blackman makes ethics actionable by tackling the big three ethical risks with AI—bias, explainability, and privacy—and tells you what to do (and what not to do) to mitigate them.

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  Money Talks - A Lifestyle Guide...

  Ellie Austin-Williams

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  A feminist take on financial wellbeing which alleviates financial anxiety in millennials and Gen Z by tackling the areas in life where money and wellbeing intersect. 
   
  How can we handle the impact of comparison culture on our bank accounts? Should we want an engagement ring, or is that anti-feminist? How can we say no to events we can’t afford but we feel obliged to attend to please others? 
   
  Money has the power to shape, make or even break our lives, and can have a significant impact on our mental health – so why aren’t we treating it as an important part of our wellbeing? In each chapter of this book, financial writer, speaker and influencer Ellie Austin-Williams tackles a major area in our life that might bring us financial anxiety, from friendship to love.

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