Otros libros que te pueden interesar

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  The 101 of Book Marketing - A...

  Bo Bennett PhD

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  "Master Book Marketing for Self-Published Authors: A Comprehensive Guide" 
   
  Navigating self-publishing doesn't end with your book's release. Promoting it to the right audience is key. "The 101 of Book Marketing" is your comprehensive guide to this vital phase. 
   
  This book defines self-publishing and its challenges while emphasizing the importance of marketing. Develop and maintain your author brand, bolster your online presence, and leverage platforms like Facebook, Twitter, LinkedIn, and Instagram. 
   
  Offline marketing strategies are explored too, including book readings, networking events, and speaking engagements. Learn to gather book reviews and employ promotional techniques. Discover the world of book advertising, including paid and free options, AI's role, and Amazon's algorithm. 
   
  Measure your success, maintain marketing momentum, and find inspiration in successful self-published author case studies. The appendix offers valuable resources. Get your copy today and master the art of self-published book marketing!

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  The Softer Side of Leadership -...

  Eugene B. Habecker

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  Many who lead or who aspire to lead rightly champion the importance of hard skills. These are skills that are informed by quantitative measurement and analytical thinking, among others. Knowing the numbers, embracing leadership tasks, and implementing the right strategies are important but no longer enough to be an effective leader. Indeed, the best of the leadership literature consistently emphasizes the importance of soft skills as this quote illustrates: "The capabilities required of top leaders include new and often 'softer' skills that are rarely explicitly recognized or fostered in the corporate world." (Harvard Business Review, July-August, 2022, p.42)
  In The Softer Side of Leadership, Dr. Habecker, who spent 35 consecutive years as a CEO of two universities and one large NYC non-profit, makes the case for the integration of soft skills into every aspect of the leader's personal life and the organizational agenda. He draws from his own experience, that of other international colleagues, the leadership literature, and from the Scriptures.
  The first part of the book focuses on the soft skills that help to continuously fuel the healthy development of the leader's spiritual, mental, physical, and emotional foundations. The second part focuses on the skills that drive organizational effectiveness and contribute to healthier cultures. Each chapter includes "The Chapter Idea" summary and a practical application: "Putting the Idea to Work."
  The essential idea of the book is this: As readers develop their soft skill competencies, including the skills, behaviors, practices, and disciplines presented in The Softer Side of Leadership, and combine them with their hard skill competencies, they will be better equipped to be more effective as leaders which will likely result in both healthier personal lives and healthier organizations.

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  Absolute Essentials of Digital...

  Terrence Shard, Allen Kent

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  Absolute Essentials of Digital Marketing Bundle, 2 in 1 Bundle: Introduction To PPC Marketing and The SEO BlueprintWith so much information on the internet nowadays, one of the most crucial things for any business is to simply keep up. It’s almost impossible to keep up with everything but any business should aim for their content to get out there to reach its target audience. With so much information on the internet, it’s easy for any content to get buried in the last  pages whenever people search for terms. You need SEO to make sure your content is in the front pages and read by your target audience. One method of creating visibility is through online promotion and marketing. The use of pay-per-click advertising campaigns, coupled with savvy social media maneuvers will drive traffic to your website. Pay-per-click allows you to select a list of keywords that can be used to “find” your website by search engines.This bundle will teach you all about SEO and PPC marketing and how you can use it to your advantage in driving traffic to your website, boosting sales and launching your website to success. You will learn tips on how to make sure your content appears on the front pages of search engines. You will also discover advanced SEO strategies This 2 in 1 bundle includes the following audiobooks:1. Introduction To PPC Marketing: The Complete Guide to Search Engine Optimization and PPC Marketing to Help Boost Sales and Grow Your Business2. The SEO Blueprint: The Ultimate Guide on SEO Optimization, Discover the Proven Techniques and Strategies on How to Dominate SEO on GoogleIf you want to learn more, download your copy of Absolute Essentials of Digital Marketing 2 in 1 Bundle today!

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  The Resilience Plan - A...

  Marie-Hélène Pelletier

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  Resilience is not a given. You need a strategy.Leaders and business professionals handle grueling hours and exceed high expectations. They are undaunted by challenges and embrace opportunities for growth. They assume they are resilient.But given enough demands, anyone can burn out. This makes logical sense, yet you likely still think it could never be you. You are fabulous and at risk of burning out.Resilience is not an innate character trait. Whether you’re in a leadership role or working as part of a team, you need to implement strategies that build and nurture resilience. You need a resilience plan.Award-winning mental health expert Marie-Hélène Pelletier draws on her clinical practice and extensive knowledge in therapeutics and business practices to explore how resilience is the best defense against burnout and how everyone can build it in themselves—not with a one-size-fits-all plan but with strategies to help you create a custom plan.Pelletier uses relatable stories and activities to bring her concepts into context. By working through the exercises in this practical guide, you will have a goal-oriented, custom strategy with the knowledge to implement and sustain it, to protect your health and success into the future.

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  The Journey to CEO Success - 7...

  Patrick Thean, Michael Praeger

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  Buckle up for the exhilarating ride of leading a high-growth company.Whether you're a first-time founder or a seasoned executive, Patrick and Michael deliver the roadmap to avoid painful mistakes and build an enduring, thriving business. From the crucible moments that tempered Michael Praeger into the visionary CEO who steered AvidXchange's meteoric rise, these pages overflow with hard-won wisdom to transform leaders and equip companies to scale new heights.Packed with real-world stories and tactics from veteran CEO coach Patrick Thean, this book reveals the seven essential practices to guide entrepreneurs and leaders to breakthrough success.Learn how curiosity and continuous self-improvement help CEOs spot problems early and lead their teams to the summit. Discover how to achieve alignment across your organization and turn your culture into a competitive weapon to attract top talent. Explore the keys to constructing a world-class leadership team and focusing relentlessly on your core customer.The Journey to CEO Success brings together over twenty years of insights working alongside pioneering executives. Pick it up and unleash your organization's full potential.

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  The Momentum Machine - Keep...

  Caleb David

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  "Ignite unstoppable momentum and propel yourself toward your dreams with 'The Momentum Machine,' a dynamic guide to maintaining consistent progress and achieving lasting success. This book delves into the psychology of motivation, revealing how to overcome inertia, build momentum, and keep moving forward, even when faced with challenges. In a world where distractions and setbacks are common, 'The Momentum Machine' provides a practical and actionable approach to cultivating the habits and mindset needed to maintain consistent progress. Through inspiring stories, proven techniques, and actionable exercises, you'll learn to break down your goals into manageable steps, cultivate a growth mindset, and build unwavering determination. Discover how to harness the power of small wins, overcome procrastination, and create a life of consistent progress. 'The Momentum Machine' isn't just about achieving goals; it's about creating a lifestyle of continuous growth and forward momentum. Whether you're seeking professional success, personal growth, or a greater sense of fulfillment, this book will empower you to keep moving toward your dreams. Ignite your momentum and achieve your aspirations."

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