Publisher: Morgan James Publishing
An insider's take on the world of marketing and how to successfully navigate it at any stage.
In Leader by Design, former long-time CEO of Sportsgirl, Colleen Callander aims to inspire all women to have a voice, live with purpose, lead in their own lives, change the rules, live with confidence and embrace their superpowers. She also aims to inspire organisations to embrace a new era of leadership – one that leads with kindness, trust and authenticity and one that has more women at the helm. Each chapter shares insights and tips, is thought-provoking, and will empower and inspire all women who, no matter at what stage they are in on their leadership journey in business or in life, to believe that the best is yet to come. Colleen teaches us how to ignite the courage and confidence to believe in our own superpower and believe in and embrace the positive influence that women can have on the world today through the way we lead. 'Leader by Design' is perfect for job seekers, new graduates, and experienced professionals, this practical, invaluable guide will have you prepared, ready and positioned for career success.Show book
Vividly reminiscent of the goings-on at Sterling Cooper-the late nights, the three-martini lunches, the sex on couches, and, of course, the actual work of plugging products-this is the story of what Madison Avenue was really like in the 1960s. A worldwide bestseller when first published in 1970, this frank, irreverent, and hilarious memoir is a one-of-a-kind cult classic.Show book
The Powers is an exploration of ten key factors to create and manage a strong, resonant brand in either the B2B or B2C space. Gone are the days when advertising gurus, research firms, and management consultants told a brand what to do and where to go. Today’s top brands are built from the inside out, rooted in an authenticity that resonates deeply with employees, business partners, and customers. Through their use of vivid examples and real-life, in-the-trenches experience, Tony Wessling and Peter van Aartrijk make brand-building enjoyable, interesting, and engaging. Never before has branding been so succinctly broken down into essential components. Leaders and marketers who apply these concepts will find their own brands becoming exponentially more powerful and their destiny firmly under their control.Show book
The comprehensive guide to starting and growing your dream business. In this groundbreaking book, bestselling author Jim Stovall shares the practical wisdom gained from his forty-year career as an award-winning entrepreneur alongside the time-tested strategies compiled by Dr. Kevin Schneider through his experience as the Director of the Stovall Center for Entrepreneurship at Oral Roberts University. Few books have offered both pragmatic, real-world examples and proven academic principles, as readers will find in The Art of Entrepreneurship. Transform your natural aptitudes, interests, and resources into a lucrative business as you discover:The key characteristics of an entrepreneur—and whether you possess them.Myths and misconceptions about entrepreneurship—it’s not a get-rich-quick scheme, nor is it simply for people who want to work less and not have a boss.How to get started as an entrepreneur—keeping your current job as you turn your side hustle or creative idea into an empire.Why some entrepreneurs succeed when others struggle—it’s not about trading time for money; it’s about creating a money machine.The values of entrepreneurship—first and foremost, service rendered to other people.The path of entrepreneurship from start to finish—learning when to pull the trigger and when to pull the plug.How to build the dream entrepreneur team that will support you in your journey. Entrepreneurship is both a science and an art. This book teaches both dimensions—the hard skills and the soft skills, the action steps and the mindset—so that you can seize the opportunities for entrepreneurship in your midst and turn your business idea into a successful start-up that adds value to you, your family, your community, and the larger world.Show book
What if the rules of modern capitalism were written during the Third Reich? Reinhard Höhn (1904-2000) was a commander of the SS, one of Nazi Germany’s most brilliant legal minds, and an archetype of the fervid technocrats and intellectuals that built the Third Reich. Following Germany’s defeat, after a few years in hiding, he emerged in the early 1950s as the founder and director of a renowned management school in Lower Saxony. Höhn’s story wouldn’t be very different from that of many other prominent Nazis if not for the fact that a vast number of Germany’s postwar business leaders—more than 600,000 executives—were educated at his management school. In this fascinating book, Johann Chapoutot, one of France’s most brilliant historians, traces the profound links between Nazism and the principles of modern corporate management, our definitions of success, and a concept of personal freedom that masks rigid hierarchical structures of power and control. “One of the most gifted European historians of his generation.”—Timothy Snyder, New York Times best-selling author of On TyrannyShow book
What does it take to become one of the most successful coaches in the world?Eddie Jones is one of the most successful sports coaches of all time. From coaching three different nations to Rugby World Cup Finals and with a winning record with England of nearly 80%, Eddie Jones knows what it takes to lead and manage high performance teams. What can sport teach us about leadership? For the first time, Eddie Jones shows just what it takes to be a leader in a high performance and high pressure environment and how these lessons can be applied to every walk of life, from coaching the U9 rugby team to leading a multinational organization to simply doing your job better.Have a voracious ambition to improve every day As he explains the High Performance Cycle of Success at the heart of his philosophy, Eddie Jones reveals the lessons he has learnt from Sir Alex Ferguson, Arsene Wenger, Pep Guardiola as well as from the founder of Uniqlo and Ron Adams from the NBA. He also gives a detailed analysis of his own performance as a coach as well as how he gets the best out of the players and coaches around him and what he saw in Tom Curry that no one else saw, which makes him think that he could be the next Richie McCaw. Always start with the end in mindDrawing on stories of nearly thirty years of coaching, including the 2003, 2007, 2015 and 2019 World Rugby campaigns, the full story of England's 2021 Six Nations campaign as well as why it takes humour, humility and relentless curiosity to lead an eclectic mix of superstars from Maro Itoje to James Haskell, George Smith to Kyle Sinckler, to create teams that are relentlessly hungry to win, Leadership is the ultimate rugby book about what it takes to be the best.Written with Donald McRae, two-time winner of the William Hill Sports Book of the Year Award, Leadership is the book for anyone who wants to learn how to build and lead a team to success.Show book
