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Summary

With the introduction of new disruptive technologies in recent  years, the rules for marketing and product development have changed  forever.  There is no longer control over where and how  consumers receive marketing messages. The consumer has almost  limitless choices for making a purchase in a decision window that  is smaller than ever before and consumers are looking for a  relationship, not a transaction.  Laddering is a process that allows companies to better understand  customers by asking the right questions from your data and your  customers. To make smart decisions it is vital to get to the core  of a customers behavior. You can use this knowledge to  unlock the potential of your product or service in todays  marketplace. The book is instrumental in:    Understanding your customers DNA and why consumers buy  from you  Capitalizing on the true patterns of why people buy  Unlocking your companys big data to make smarter,  informed decisions  Establishing your consumers core motivations and buying  eco-system    Laddering helps you look at your customers in a new  way and as a result maximize your profits and reduce your support  costs.  You must understand what is truly important to build  and how to market for success in the new many to many economy.

Duration: about 6 hours (05:29:53)
Publishing date: 2020-12-28; Unabridged; Copyright Year: 2020. Copyright Statment: —

• Business & Economics