Otros libros que te pueden interesar

• 

  Industry Influencer - Growing...

  Glenn Vo

  • 0
  • 0
  • 0

  Written by an expert on the new age of Internet networking and a practicing dentist who owns a multi-million-dollar Texas practice, Industry Influencer helps readers unlock “Triangle of Genius” to turn side hustles into lucrative and meaningful online engagements.
   
  Dr. Glenn Vo delivers a unique twist on traditional business advice, empowering readers to find their “Triangle of Genius” as a way to connect with the nearly 4 billion people on social media. Consumers are buying products and making choices on Facebook, Instagram, LinkedIn and their equivalents in nanoseconds. Every 24 hours, a million more people join this tremendous force. Industry Influencer is highly appealing to business owners and entrepreneurs who have found themselves struggling to catch up with the relentless pace of industry influence. They’ve spent countless dollars on hiring outside agencies. They’re looking for a foothold in this exciting, but rocky, new world. Now, Industry Influencer teaches them how to have more fun and make more money while sharing their passions with up to 4 billion people.  

  Ver libro

• 

  Economy of Words - Communicative...

  Douglas R. Holmes

  • 0
  • 0
  • 0

  Markets are artifacts of language—so Douglas R. Holmes argues in this deeply researched look at central banks and the people who run them. Working at the intersection of anthropology, linguistics, and economics, he shows how central bankers have been engaging in communicative experiments that predate the financial crisis and continue to be refined amid its unfolding turmoil—experiments that do not merely describe the economy, but actually create its distinctive features.   Holmes examines the New York District Branch of the Federal Reserve, the European Central Bank, Deutsche Bundesbank, and the Bank of England, among others, and shows how officials there have created a new monetary regime that relies on collaboration with the public to achieve the ends of monetary policy. Central bankers, Holmes argues, have shifted the conceptual anchor of monetary affairs away from standards such as gold or fixed exchange rates and toward an evolving relationship with the public, one rooted in sentiments and expectations. Going behind closed doors to reveal the intellectual world of central banks,Economy of Words offers provocative new insights into the way our economic circumstances are conceptualized and ultimately managed. 

  Ver libro

• 

  From customer to user - - crack...

  Jacob Johansen, Jes Randrup Nielsen

  • 0
  • 0
  • 0

  This book will enable you to crack the most significant challenge in business: applying and maintaining a constant outside-in perspective. 
  Stop focusing on customers and expand your worldview to users. All you have to do is fulfil the needs of users. 
  Following user needs creates a new compass for your business to navigate by. 
  Based in Shanghai, Jacob Johansen facilitates the transformation of brands and organizations. This book builds on his experiences remaking some of the world’s most influential companies. In “From Customer to User,” he shares his provoking and groundbreaking principles for the business organizations of the future.

  Ver libro

• 

  The Journalist and the Murderer

  Janet Malcolm

  • 0
  • 0
  • 0

  Janet Malcolm delves into the psychopathology of journalism using a strange and unprecedented lawsuit as her larger-than-life example: the lawsuit of Jeffrey MacDonald, a convicted murderer, against Joe McGinniss, the author of Fatal Vision. Examining the always uneasy, sometimes tragic relationship that exists between journalist and subject, Malcolm finds that neither journalist nor subject can avoid the moral impasse that is built into the journalistic situation.This book is a work of journalism as well as an essay on journalism: it at once exemplifies and dissects its subject. In her interviews with the leading and subsidiary characters in the MacDonald-McGinniss case, Malcolm is always aware of herself as a player in a game that she cannot lose. The journalist-subject encounter has always troubled journalists, but never before has it been looked at so unflinchingly and so ruefully. Hovering over the narrative is the MacDonald murder case itself. The Journalist and the Murderer derives from and reflects many of the dominant intellectual concerns of our time, and it will have a particular appeal for those who cherish the odd, the off-center, and the unsolved.

  Ver libro

• 

  The Carrot Chaser - 4 Truths for...

  Todd Hopkins, Ray Hilbert

  • 0
  • 0
  • 0

  The Carrot Chaser is a thrilling, heartwarming story of how to follow God in a busy worldMatthew Swift is a young, brash, and arrogant executive who seems to have it all. His image graces the covers of all the top business magazines. He’s got money, power, and of course, lots of toys. But when Matthew's unscrupulous business practices and his disregard for the people around him finally catch up with him, his world comes crashing down. In this inspirational business fable, Matthew finds true love and discovers four keys to real success—keys that you can use in your own life.

  Ver libro

• 

  The Power of An Hour - Business...

  Dave Lakhani

  • 0
  • 0
  • 0

  Praise for The Power of an Hour    "The master at getting what you want from others now tells us how  to get what we want from ourselves! This is really a great book,  and I recommend it highly-for you, for your team, and for your  children."  -Bob Burg, author, Endless Referrals    "If you want to make predictable, systematic change in your life or  your business, buy this book. Each chapter is a stand-alone system  that results in powerful change . . . fast."  -David Hancock, The Entrepreneurial Publisher, CEO, Morgan James  Publishing    "Dave's methods helped me take my business from $0 to $10 million  in sales.If you're a creative business owner who wants total focus  and massive success, run, don't walk, and get this book!"  -Stephanie Frank, author, The Accidental Millionaire    "The Power of an Hour is a mighty powerful way to sort out your  financesby first sorting out yourself!"  -Mark Joyner, #1 bestselling author, The Irresistible Offer    "The disease of the twenty-first century, no matter who you are or  what you do,is Time Deficit Disorder. Dave Lakhani offers a  brilliant solution in this book.Get it and take the cure-you'll be  surprised how much better you feel!"  -David Garfinkel, author, Customers on Demand

  Ver libro