Outros livros que poderiam interessá-lo

• 

  The Upside of Oil and Gas...

  Jay R. Young

  • 0
  • 0
  • 0

  The oil and gas industry is old and is notoriously resistant to change. Author Jay Young wants to revolutionize it.In his book, The Upside of Oil and Gas Investing, Jay Young presents a new investment model for the oil and gas industry that represents a total change in the way much of the smaller, independent companies in the industry operate. He dissects the industry in detail, showing you the pitfalls investors can find themselves falling into when they sign onto a deal structured according to the old model.Aiming to give investors the opportunity to participate in the extraordinary investment of oil and gas with a transparent understanding of both the downside risks and the upside potential, Jay Young outlines a new process that allows for efficiency, productivity, and, as a result, building wealth quickly.

  Ver livro

• 

  The Stoic Path - The Golden Sayings

  Epictetus

  • 0
  • 0
  • 0

  This program is read by an AI-based synthesized voice.Potent wisdom from the one of the greatest Stoic philosophers  The Stoic Path is your essential guide to a better life. Countless leaders, athletes, and thinkers have been shaped by the tenants of Stoicism, with its rational acceptance of the present moment and uncompromising insistence on virtue. The principles that form the backbone of Stoic thought are timeless—offering a refreshingly honest clarity to the complexity of modern life.The Stoic Path is a collection of the wisdom of Epictetus, one of the greatest Stoic philosophers of antiquity. Hastings Crossley translated the original text from Greek and compiled Epictetus’s most potent wisdom to create an accessible, compelling distillation of stoic thought. Originally published as The Golden Sayings of Epictetus, this new edition has been redesigned to appeal to modern audiences while maintaining the authenticity of the original translation.A Macmillan Audio production from St. Martin's Press Essentials.

  Ver livro

• 

  Augment It - How Architecture...

  Mehdi Nourbakhsh PhD.

  • 0
  • 0
  • 0

  Do you want to increase efficiency and productivity to meet demand, but find you’re struggling with low budget and resources? 
  As a manager or executive working in the architecture, engineering, and construction industry, you’re under pressure to do more with less, reduce waste, produce faster, AND still turn a profit. 
  The solution? 
  In the past, technology has helped AEC companies to gain efficiency and become more productive. Artificial intelligence is one of the most under-utilized emerging technologies in the AEC industry, but when understood and used correctly, it improves efficiency, empowers creativity, and improves bottom-line results. 
  There is lots of misleading and confusing information out there about AI, and none specific to the AEC industry – until now. Unlike other, more technical or generic books, Augment It is written for you, the AEC professional. 
  You will learn:what AI is and what it can and cannot dowhat data is and how it can help your organizationhow to find a good AI problem with a high return on investmenthow to plan and execute your first AI projecthow to build and scale AI projects in your companyhow to define your AI strategy 
  Augment It also provides case studies of how AI is being used in businesses today. By implementing the techniques explained in this book, you – and your organization – will become an industry innovator with a sustainable and profitable future.

  Ver livro

• 

  Be a Disruptor - Streetwise...

  Stratis Morfogen

  • 0
  • 0
  • 0

  Stratis Morfogen has been one of the most innovative names in New York City's hospitality scene for decades. From bringing the famed Fulton Fish Market online in 1997 to pioneering the automat movement with Brooklyn Dumpling Shop to opening a 25,000 square foot venue in Times Square during the pandemic, Morfogen continues to disrupt the status quo. 
   
   
    
  In Be a Disruptor, Morfogen provides an unconventional, real-world education for any entrepreneur by sharing how he beat the odds in the cutthroat, mob-influenced New York City restaurant world. Morfogen teaches listeners what he has learned about finding business opportunity in any situation, starting new ventures in times of adversity, and succeeding against all odds in one of the most challenging environments in the world. It's a playbook for entrepreneurs with the engaging qualities of a memoir. 
   
   
    
  With lessons for navigating pressures from powerful entities like the New York mob and local government, restarting mentally and financially after failed ventures, being aggressive when competitors are being conservative, and managing business and personal relationships, Be a Disruptor is a can't miss, street-smart education for any entrepreneur, restauranteur, or anyone interested in how the NYC hospitality world really works.

  Ver livro

• 

  Crystallizing Public Opinion -...

  Edward Bernays, Mitch Horowitz

  • 0
  • 0
  • 0

  The Bare-Knuckled Truths of Edward BernaysYou may not know Edward Bernays, but Edward Bernays knows you.  His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today.This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising. Bernays, who believes the public behaves like a herd of animals, shows how ideas about what to eat, and how we should look and dress can easily be put into our heads. He outlines how the masses can be controlled in whatever way the influencer chooses.This original and complete edition includes a new Introduction by PEN Award-winning historian, Mitch Horowitz.By adapting the ideas that this pioneering PR strategist, who considered himself part of an intellectual and economic elite entitled to govern public opinion and global policy, governments and advertisers have been able to “regiment the mind.” His work explains the popularity of today’s TV news shout-fests and angry social media posts because, as Bernays observed, crowds love a contest. This crowd-contest dynamic fuels the hostile and sarcastic comment chains that populate Twitter, Facebook, and other social media outlets.We know that beliefs can gain sudden popularity based on the public’s proclivity for seven factors: “flight-fear, repulsion-disgust, curiosity-wonder, pugnacity-anger, self-display-elation, self-abasement-subjection, parental-love-tenderness.”Named as one of the 100 most influential Americans of the 20th Century by Life magazine, Bernays’ clients included the American Tobacco Company, several U.S. presidents and the opponents of the Guatemalan revolution. This Austrian-born nephew of Sigmund Freud made a study of the different ways to use propaganda.  "Crystallizing Public Opinion" was his first major effort to sell himself and his philosophy of public relations.

  Ver livro

• 

  Global Expansion Remote Presence...

  Jan Buis

  • 0
  • 0
  • 0

  Is global expansion of your business becoming inevitable?Have previous global expansion efforts failed?Are there too many unknowns in your global expansion strategy?
  This book, Global Expansion Remote Presence for Scale-Ups, is the third in a four-part series. After selecting expansion regions and defining the appropriate Route-to-Market strategies, allocate the necessary resources. In the decision-making process, this step often represents one of the most significant expenses and can be the critical factor in determining whether or not to proceed. To demonstrate its effectiveness, the book includes three unique case studies that provide real-world context and application.
  For Scale-Ups, in particular, with limited budgets, taking the wrong approach in your global expansion efforts can be far more costly than anticipated. Missteps not only result in financial losses but can also leave lasting scars and foster negative sentiments toward future expansion efforts.
  With the limited time available to Scale-Up management teams and their investors in mind, this book—and the entire series—is based on real-life, practical knowledge. It encourages stakeholders to invest a little more time and resources upfront to ensure that both the company and its leadership are better prepared for the journey of becoming a global player.

  Ver livro