Otros libros que te pueden interesar

• 

  The Secret Lives of Customers -...

  David S. Duncan

  • 0
  • 0
  • 0

  A "detective story" that delivers key insights for any businessperson asking the questions: who really are our customers, why do we lose them, how do we regain them?Customers can be a mystery. Despite the availability of more data than ever before, everyone, from the CEO to salespeople in the field, struggles to understand who their customers really are, what they want, why they lose them, and how to regain them.To crack the case, start thinking like a market detective.David Scott Duncan shows how in his entertaining story of Tazza, a fictional chain of cafes with declining sales and leaders urgently seeking to understand why. The vivid characters of Tazza’s market detective force come to their aha moment when they finally understand why their most loyal customers walked out the door—and how they can get them back.The core of the Tazza story is a simple, powerful idea that upends how most businesses view their customers. Customers have “jobs to be done.” They “hire” companies to solve a problem or fulfill a need and “fire” them when unhappy. Duncan’s fresh way of thinking about how to understand your customers’ secret lives provides an innovative path for solving whatever market mysteries you face.

  Ver libro

• 

  Beyond the Idea - How to Execute...

  Vijay Govindarajan, Chris Trimble

  • 0
  • 0
  • 0

  The New York Times best-selling authors of Reverse Innovation and How Stella Saved the Farm distill more than a decade of exclusive research into one short, powerful, action-oriented audio-book.Companies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world’s best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today.Vijay Govindarajan and Chris Trimble are the world’s leading authorities on the successful management of innovation. In Beyond the Idea, they distill more than a decade of research and insight into a practical, accessible, listen-at-one-sitting handbook that offers invaluable guidance for anyone charged with making innovation happen: executives, managers, consultants, project leaders, and teams.By offering specific action steps, Beyond the Idea extends the elegant conceptual insights from How Stella Saved the Farm, Govindarajan and Trimble’s parable. Beyond the Idea shows exactly how to:Build a team with a very particular structure, one that makes it possible to simultaneously build something new and sustain what existsManage any innovation initiative as a disciplined experimentImplement three distinct models for moving from ideas to actionBeyond the Idea is an essential audio-book for any business that recognizes that innovation always has been, and always will be, the key to long term growth and vitality.A Macmillan Audio production.

  Ver libro

• 

  Genentech - The Beginnings of...

  Sally Smith Hughes

  • 0
  • 0
  • 0

  In the fall of 1980, Genentech, Inc., a little-known California genetic engineering company, became the overnight darling of Wall Street, raising over $38 million in its initial public stock offering. Lacking marketed products or substantial profit, the firm nonetheless saw its share price escalate from $35 to $89 in the first few minutes of trading. Coming at a time of economic recession and declining technological competitiveness in the United States, the event ignited a period of speculative frenzy over biotechnology as a revolutionary means for creating new and better kinds of pharmaceuticals, untold profit, and a possible solution to national economic malaise.Drawing from an unparalleled collection of interviews with early biotech players, Sally Smith Hughes offers the first book-length history of this pioneering company. Hughes provides intimate portraits of the people significant to Genentech’s science and business, including cofounders Herbert Boyer and Robert Swanson, and in doing so sheds new light on how personality affects the growth of science. By placing Genentech's founders, followers, opponents, victims, and beneficiaries in context, Hughes also demonstrates how science interacts with commercial and legal interests and university research, and with government regulation, venture capital, and commercial profits.

  Ver libro

• 

  Viral Loop - From Facebook to...

  Adam L. Penenberg

  • 0
  • 0
  • 0

  Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop"-to use the product means having to share it with others. After all, what's the sense of being on Facebook if none of your friends are? The end result is a business that spreads rapidly, scales quickly, and has the promise to create staggering wealth. In this game-changing, essential book, Penenberg-who identified the phenomenon in a ground-breaking cover story for Fast Company-tells the fascinating, vivid story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses (some with billion-dollar valuations) that we have all grown to rely on.While Viral Loop is fascinating for Penenberg's savvy, incisive explanation of the concept, it's even more valuable for its prescriptive nature. Throughout the book, Penenberg illustrates how any kind of business can uncork viral loops to benefit its own bottom line, even retrofitting the concept for the offline world.Penenberg explores viral loops and their impact on contemporary American business, while illustrating how all kinds of businesses-from the smallest start-ups to nonprofit organizations to the biggest multinational corporations-can use the paradigm-busting power of viral loops to enable their business through technology.

  Ver libro

• 

  The Ages of Globalization -...

  Jeffrey D. Sachs

  • 0
  • 0
  • 0

  Today's most urgent problems are fundamentally global. They require nothing less than concerted, planetwide action if we are to secure a long-term future. But humanity's story has always been on a global scale. 
  Sachs takes listeners through a series of seven distinct waves of technological and institutional change, starting with the original settling of the planet by early modern humans through long-distance migration and ending with reflections on today's globalization. 
  Along the way, he considers how the interplay of geography, technology, and institutions influenced the Neolithic revolution; the role of the horse in the emergence of empires; the spread of large land-based empires in the classical age; the rise of global empires after the opening of sea routes from Europe to Asia and the Americas; and the industrial age. 
  The dynamics of these past waves, Sachs demonstrates, offer fresh perspective on the ongoing processes taking place in our own time—a globalization based on digital technologies. Sachs emphasizes the need for new methods of international governance and cooperation to prevent conflicts and to achieve economic, social, and environmental objectives aligned with sustainable development.  
  The Ages of Globalization is a vital book for all listeners aiming to make sense of our rapidly changing world.

  Ver libro

• 

  Social Media Marketing Live -...

  Rory Ames-Hyatt

  • 0
  • 0
  • 0

  Get ready to find out how your business can easily tap into this booming multi-billion dollar industry! 
  The ever-changing world of social media marketing means that you need to constantly find new tactics to stay ahead of your competition. 
  And when it comes to building brand awareness - whether for a bricks and mortar business, an e-commerce store, or your personal brand - video marketing dominates as the premium way to get your message out to your potential customers. 
  Now, over the past few years, a new and revolutionary piece of social tech has risen up to become the most effective way to reach your target audience...and that technology is called live-streaming video. 
  You see, the live-streaming video industry is so much more than just online gaming. In fact, this market is projected to grow to over 70 billion dollars by 2021, making it one of the most cutting-edge ways for entrepreneurs and influencers to reach out to clients in real time. 
  And with Social Media Marketing Live, you will have everything you need to begin taking advantage of live-streaming video - which can help you bring in extra sales, generate more leads, and really push your brand to win big online! 
  What you will learn inside Social Media Marketing Live: 
  + Find out how even absolute beginners can use this pioneering marketing innovation. 
  + Master the art of driving traffic to your website or store through a live streaming broadcast. 
  + Learn the key differences between the most popular live streaming platforms - and discover which platform offers the best fit for your brand. 
  + Get all of the very best tips on running a smooth live streaming show (without a single hitch!). 
  + Plus so much more!

  Ver libro