Publisher: Bibliomundi
There has never been a better time to start your own podcast.Sales of smartphones over recent years have fueled more interest in podcasts and now there are more podcast listeners than ever before. And the numbers are growing every year.Planning your podcasts is a very important step in the process and many marketers make the mistake of trying to wing it...
Terry Giles has lived a classic-American success story. By thirty, he had built one of the largest criminal defense firms in Southern California and had generated tens of millions in revenue working with high-profile clients. By thirty-four, he had left the legal profession and had achieved even greater success as an entrepreneur, seemingly overnight. But as Giles observes in The Fifteen Percent, no one goes through life without facing serious obstacles. Speaking about his own hard-won experience from his difficult upbringing to his place in some of America’s loftiest boardrooms, Giles offers listeners the answer to the question that took him years to answer: Why do some people overcome hardships better than others? Using examples from his career and life—defending child sex-abuse victims, his involvement in Monica Lewinsky’s trial, and managing Dr. Ben Carson’s 2016 presidential campaign—he illustrates these ideas in action. In each chapter, you’ll learn valuable skills including fearlessness, embracing underdog status, visualizing the future, and positive thinking, all of which prove that you do not have to be a victim of bad circumstances to adopt the superpowers of “the fifteen percent.” Entertaining, inspiring, and full of useful insights you’ll turn to again and again, The Fifteen Percent will help you overcome whatever’s holding you back so that you can achieve lasting success in your career and your life.Show book
What do economists know that business executives find useful? Economics ought to be indispensable for business decision-makers because it deals with the issues executives face daily: what to pro duce, how and how much, at what price, how best to use resources (time, labor, capital), how to understand markets. Why, then, do managers often think that economists' theories are ivory-tower and impractical? Perhaps because most economics texts are mystifying, jargon-rid den, and written from every perspective except that of the line manager.In Executive Economics: Ten Essential Tools for Managers, Shlomo Maital brings economics down to earth, back to the hard day-to-day decisions that executives have to make. He shows how all decisions can be organized around two key questions: What is it worth? What must I give up to get it? Answering these questions depends upon finding and maintaining the right relation in the "triangle of profit" -- cost, price, and value.Each of Executive Economics ten chapters focuses on one or more legs of the triangle of profit, defines a decision tool, and illustrates how it can be used to improve the quality of executive decisions. Drawing on recent examples from both Fortune 500 firms and smaller companies, Maital shows why economics main contribution is to deepen executives' understanding of the structure of their costs, and to explain why some of a business's highest expenses are those that never appear on a check stub or in a profit-and-loss statement.Executive Economics is written for executives, about executives, and by an author who has both taught executives at MIT's Sloan School of Management for over a decade and served as a consultant to small and large businesses. It is must reading for executives who need simple, effective decision-making tools to give them an edge in today's competitive global economy.Show book
At some point, every small business will have to take on a contract with a large organisation if they are going to grow. But less than 15% of small companies are actually ready to take this step. Over more than 20 years in business, Bronwyn Reid has seen time and time again how winning one, initial contract with a “big name” can be the spark that lets a small company realize its potential growth. But as Bronwyn knows from first-hand experience, becoming a supplier to a large company isn’t easy – and there’s a lot to know and do. But almost everything that has been written about the small business/big business relationship is from the big company point of view. In this unique book, Bronwyn describes the 5 essential steps for attracting and retaining buyers as customers – whether they be national or international companies, Government, or even large Not For Profits. Understand how big buyers think Set solid business foundations Develop robust business systems Get on their radar Tell your storyShow book
Most people want to improve their presentations but don't know where to start—and that can be costly. That is where this book can help. Terri Sjodin has done the heavy lifting and eliminated the guesswork by providing specific solutions to guide you through the process of crafting an improved presentation to use at your very next meeting (in-person, virtually or in a hybrid environment). She shares the results of her multi-year research project—which identified twelve common sales presentation mistakes that may cost an individual the win, the deal, or the opportunity—and shows how to avoid them. Why focus on mistakes? Because you can't improve what you don't recognize as a problem.Presentation Ready is divided into three sections: building your case, leveraging creativity, and honing your delivery. Each chapter explores a specific presentation mistake—why it happens, why it's damaging, and includes practical tips on how to correct it. You may laugh or cringe at some of these confessions, stories, and observations, but they are all true. The solutions will ultimately help you course-correct to save yourself time, increase your earning potential, reduce stress, and gain greater confidence for future presentations. You will learn vicariously through the experiences of others, and use that edge to transform your presentations almost overnight.Show book
There is an Instagram niche for everyone, whether you are a succulent grower, food blogger, nature lover, or a travel marketer. You just need to find your niche and stick to it. Doing this may not be easy; take time deliberating the best choice. It also requires accuracy and patience. For effective Instagram marketing: •You must be sure that the content you share through Instagram will reflect the values that you represent as a brand. Being genuine can help you resonate well with your target audience. •You should be flexible without compromising your business goals. Even though the strategies and tactics described in this book are proven effective, you must still be open to experimenting to see which can really bring results. •You should always be mindful of your Instagram activities. While you can outsource the job, it is still your responsibility to make sure that your posts are beneficial to your brand and your activities can bring results. Be on top of your online activities as it can make or break your business. This guide will focus on the following: •Why use Instagram? •How Instagram works; the different functionalities •How to make a great Instagram account •How to make money from Instagram page •Why content needs to be effective •Building a personal brand in 2019 •How to do lead magnet on Instagram like a pro •Creating an effective marketing strategy •Why Instagram for social marketing •Best apps to use to market your brand on Instagram •Building value and setting up your account for success •Common mistakes to avoid when marketing on Instagram •The best tips for growing your Instagram business account… AND MORE!Show book
Do you have a business that struggles to keep track of jobs? Do you need to improve your manufacturing efficiency? Kanban could well be the answer to your problem? Most businesses, even successful ones, can face the challenges of being inefficient. In fact, the more success you generate, the likelier it will become. The test for any business is how to overcome such a problem and the answer could well be Kanban. Developed in Japan, Kanban uses the rate of demand to control production and in this book, Kanban: A Complete Step-by-Step Guide to the Basic Concepts in Kanban, you can discover how to implement it through chapters on: Ø The history of the concept Ø Core practices Ø Push and pull production Ø How the system works Ø Making a Kanban board Ø How to apply it to manufacturing Ø Advantages of Kanban Ø Software Ø And lots more… Being efficient is the way that any business maximizes its profitability and anything that can help with this should be applied. Kanban is one of the most important tools ever devised for productivity efficiency and any business, large or small, will see a difference once they implement it. Get a copy of Kanban today and improve your business efficiency for the future!Show book
