Otros libros que te pueden interesar

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  Jab Jab Jab Right Hook - How to...

  Gary Vaynerchuk

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  New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"—their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't.Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter and Tumblr.

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  Reach - Create the Biggest...

  Becky Robinson, Whitney Johnson

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  Cut through the noise and create the biggest possible audience for your work. This book offers a proven method for expanding your reach online so you can make a meaningful difference for others. 
   
   
  Anyone who makes the bold decision to put their ideas out into the world wants to reach as many people as possible. Unfortunately, too many think it's a question of numbers-the more people you can get in front of, the better. But if people try to reach everybody, they won't really connect with anybody. To make a difference, people need to target the people who will most benefit from what they have to say. 
   
  Reach provides a clear and structured approach to creating a consistent online presence that will support the biggest possible impact for any message. Becky Robinson provides a framework and approach to carefully cultivate and grow a following by consistently providing valuable content online over time. 
   
  This is a long-term process, and the audience may be modest-but it will be eager for whatever is provided. Ultimately, it's much better to be famous to a few than meh to the many.

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  Diversity in the Work Place -...

  Erika Nielsen Brown

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  In Diversity in the Work Place, you will discover:What diversity looks like now and how you, as a leader, can help foster a more inclusive workplaceThe devastating fear of the unknown and why so many leaders are reluctant to change and evolve their managerial skillsHow to be an inclusive leader, and build trust and open-mindedness among your employeesThe 7 pillars of diversity from race to sexuality so you can fully understand how to embrace acceptance and toleranceWhy inclusion matters -- and what you can do to cultivate an inclusive workspaceHow to become a diverse leader to effectively manage and lead a diverse teamUnderstanding bias and how to overcome its negative influence 
  And much more. 
  The world is changing and growing to be more diverse. Don’t get left behind -- it’s time you evolve with it. 
  Build a diverse and inclusive team on the basis of acceptance and respect.

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  Lucky by Design - The Hidden...

  Judd Kessler

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  hidden markets that determine who gets what in everyday life—and how to tip the scales in your favor. 
    
  “Who knew cutting-edge economics could be so fun—and so useful? Witty and entertaining, Lucky by Design is essential reading before your next job hunt, school application, or even dinner reservation.”—Seth Stephens-Davidowitz, economist and New York Timesbestselling author of Everybody Lies 
    
  What’s the secret to scoring a reservation at a hot new restaurant? When should you enter a lottery to increase your odds of winning? Why did your neighbor’s kid get into a nearby preschool while yours didn’t? Who gets priority for a life-saving organ donation? 
    
  These outcomes are not a matter of luck. Instead, they depend on how we navigate hidden markets that arise to decide who gets what when many of us want something and there isn’t enough to go around. Every day we play in these markets, yet few of us fully understand how they work.  
    
  In familiar markets, what we get depends on how much we’re willing to pay. Hidden markets do not rely on prices: you can’t buy your way in to a better position. Instead, what you receive hinges on the rules by which the market operates, and the choices you make in them. 
    
  Judd Kessler has spent a career studying and designing these very markets. Now, he reveals the secrets of how they work, and how to maneuver in them. Whether you want to snag a coveted ticket, secure a spot in an oversubscribed college course, get better matches in the dating and job markets, do your fair share of the household chores (but no more), or more efficiently allocate your time and attention, this must-read guide will show you how to get Lucky by Design.

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  Shatter The Glass Ceiling -...

  Vinitia Mathews Ph.D.

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  It is lonely being a woman or a person of color in the professional world.  
  We have all encountered the glass ceiling—the invisible barriers women and people of color face in the workplace. Vinitia Mathews not only faced the glass ceiling in her own career, but she has also had great success shattering it. Overcoming barriers was not a simple process. Throughout her career, the more Vinitia excelled and the higher she rose, the less she was surrounded by people who looked like her. The higher she climbed, the more alone she felt. 
  Vinitia Mathews was inspired to write this book so those like her—women and people of color—don’t feel alone with the career challenges they face. Use the seven actionable steps she shares in this book to accelerate your career success and shatter any glass ceiling that might be holding you back.

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  Use What You've Got - & Other...

  Barbara Corcoran, Bruce Littlefield

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  In Use What You’ve Got, Barbara shares her hilarious stories about growing up, getting into trouble, failing miserably, and then starting over again.  In each chapter, she comes back to one of her mom’s unconventional lessons, and how it applies in the real world of business.Whatever your calling, the homespun lessons that work for Barbara will help you use what you’ve got to create success in your life.  Whether you’re just starting out, fighting your way up the career ladder, or reentering the workforce, Use What You’ve Got is an owner’s manual to your most valuable asset.

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