Outros livros que poderiam interessá-lo

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  The Win-Win Negotiating Strategy...

  Herb Cohen

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  As a master negotiator for more than three decades, Herb Cohen is "the guy the pros go to." Here with wit and wisdom, Herb reveals his conceptual canopy—a step-by-step approach for establishing and maintaining mutually satisfying long-term relationships. Emphasizing the importance of style (manner and means) over substance (terms and conditions), and using recognizable anecdotes and examples, you will learn how to transform an opponent into a genuine partner. Herb covers the "nuts and bolts" of building optimal relationships: opening with commonality, saving zero-sum issues for last, obtaining reciprocity, gaining investment, and the necessary closing criteria. Learn what is most important in the bargaining process and how to win—or compromise—with the most effective strategies ever conceived.

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  The Laws of LinkedIn - 23 Laws...

  Cullen P. Haynes

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  The Laws of LinkedIn is not a beginner’s guide to crafting the perfect LinkedIn page. Rather, it’s for seasoned professionals ready to dominate the platform and attract a flood of dream clients. Cullen P. Haynes, Australia’s top finance broker on LinkedIn, reveals the psychological strategies behind LinkedIn success, empowering you to turn connections into loyal clients and consistent revenue. The author challenges the notion that success is about who you know and proves that it’s really about who knows you. Learn how to:  
  • position yourself as an authority in your field, paving the way for ideal clients to think of you first when they need solutions;  
  • transform your LinkedIn profile from a static resume into a dynamic, value-driven influence engine;  
  • unlock the potential to dominate the platform while touching countless lives.  
  Whether you’re looking to build influence, grow your client base, or convert connections into long-term relationships, The Laws of LinkedIn delivers a proven blueprint for success.  
  Prepare to amplify your impact, monetize your presence, and master LinkedIn as a tool for growth.

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  Rethinking Fandom - How to Beat...

  Craig Calcaterra

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  “Modern fandom is rubbish, and Calcaterra explains why, but in so doing, also shows us the way out of our desensitized, corporate, laundry-hugging ways.” —Keith Law, The Athletic   Sports fandom isn’t what it used to be. Owners and executives increasingly count on the blind loyalty of their fans and too often act against the team’s best interest. Sports fans are left deliberating not only mismanagement, but also political, health, and ethical issues.   In Rethinking Fandom, sportswriter (and lifelong sports fan) Craig Calcaterra outlines endemic problems with what he calls the Sports-Industrial Complex, such as intentionally tanking a season to get a high draft pick, scamming local governments to build cushy new stadiums, actively subverting the players, bad stadium deals, racism, concussions, and more. But he doesn’t give up on professional sports. In the second half of the book, he proposes strategies to reclaim joy in fandom: rooting for players instead of teams, being a fair-weather fan, becoming an activist, and other clever solutions.   With his characteristic wit and piercing commentary, Calcaterra argues that fans have more power than they realize to change how their teams behave.  “If you’re like me and love sports but have become increasingly dismayed by the ‘sports-industrial complex,’ Calcaterra’s book will prove a balm that allows you to hold onto that fandom without turning a blind eye to the myriad problems and sources of exploitation on the field.” —John Warner, The Chicago Tribune  “Rather than simply criticizing, Calcaterra provides positive solutions to help us form a healthier and more thoughtful relationship with the sports we love. A vital book for any sports fan in the 21st century.” —Mike Duncan, New York Times–bestselling author

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  The Product Loop - Product...

  Specular

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  Successful products require more than great ideas and hard work. They require a structured and pragmatic path from idea to market. Without such a path forward, even the most capable teams risk misalignment, rework and launching something the market doesn’t want. The Product Loop (the Loop) establishes product development hygiene by organizing what product teams must accomplish to be successful through an outcomes-based framework. When executed as structured, The Loop guides teams through validating real opportunities, building solutions that deliver value, and bringing them to market successfully. Whether you’re launching your first product, refining an existing one or preparing to scale, the Loop gives your team a common language, shared focus and a solid foundation for sustained product success.

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  Social Media Marketing For...

  Larrie Miller

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  **Master Digital Marketing and Social Media for Professional Success**   
  Do you use social media daily but struggle to leverage it professionally? This book is your ultimate guide to mastering digital marketing and transforming your career or business.   
  The digital revolution has reshaped how we live and work. Companies and professionals must adapt to stay competitive. Without a clear strategy, you risk falling behind in this ever-evolving landscape.   
  **What You’ll Learn:**   
  This book simplifies the complexities of digital marketing, offering a step-by-step guide to:   
  - Attract and retain customers with modern, customer-focused strategies.   
  - Navigate tools like SEO, Google Ads, and Social Media Marketing (Facebook, Instagram, LinkedIn, etc.).   
  - Master techniques like Content Marketing, Email Marketing, Growth Hacking, and more.   
  - Understand digital analytics, Big Data, AI, and their impact on business.   
  **Who Is This Book For?**   
  - **Marketing Professionals:** Stay updated with the latest strategies.   
  - **Aspiring Digital Marketers:** Build a strong foundation for your career.   
  - **Entrepreneurs and Startups:** Compete effectively with larger companies using smart digital strategies.   
  **What’s Inside:**   
  Discover how to use platforms like Facebook, Instagram, YouTube, and LinkedIn to grow your brand. Start with the basics and progress to advanced tools and techniques, even on a limited budget.   
  This concise, practical guide is perfect for beginners and professionals alike, offering actionable insights to help you succeed in the digital world.   
  **Take Action Now:**   
  Scroll to the top of this page and click the **Buy Now** button to start transforming your business and career today!

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  Culture Through Crisis - One...

  Andrew Limouris

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  When the world was flipped on its head in early 2020, Medix went into crisis mode with everyone else. Business came to a halt. Clients and competitors alike were shutting their doors at record pace. Major cities were turning to ghost towns and the idea of normal life as we knew it was being questioned. 
   
  As COVID-19 attempted to pull Medix into the depths, the leadership team struggled. They sought new and innovative ways to keep revenue coming in the door and employee paychecks clearing. They swam hard to the surface as COVID-19 continued to pull. 
   
  And that’s when they were thrown a life raft: their team. The members of the organization — the Medix Ohana — stepped up in such a way that it saved the company. The team not only saved the company, but they managed to grow sales at a time when others in the industry were locking their doors for good. 
   
  HOW DID THEY DO IT? 
  AND WHY? 
  COMPANY CULTURE.

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