Join us on a literary world trip!
Add this book to bookshelf
Write a new comment Default profile 50px
Subscribe to read the full book or read the first pages for free!
All characters reduced
Emotional Copywriting - The Psychology Behind the Persuasion - cover

Emotional Copywriting - The Psychology Behind the Persuasion

Emanuele M. Barboni Dalla Costa

Publisher: Publishdrive

  • 0
  • 0
  • 0


“Intercept unconscious desires, leverage emotions, and craft effective copy that audiences won’t be able to miss.”
The tiny (but incredibly powerful) manual that has already ignited the intuition of over 500 students. Revolutionize your creative and business writing technique in just over an hour: discover the “primal” needs of any reader and intercept their unconscious desires through the strategic and psychological use of your words.
What is Emotional Copywriting?
Intercepting Needs: Curiosity, Independence, Power, Savings, Acceptance
The Triggers of Competition, Family, Idealism, Honor and Social Contact
The Triggers of Status, Tranquility, Exercise, Romance and Serenity
Goals, Objections, Targets, Storytelling, Justifying with Logic and Empathy
Emotional and Logical Techniques Urgency, Comparison, Figures, CTAs, Questions and Guide the Reader
Trifecta Neuro Affective, Emotional Engagement, Testimonials and Message Personalization
Text Structure, Types, Concepts, Scaling and Creative Block Techniques
Writing for the Web: How to Be Read in the Ocean of the Internet".
Online Writing Challenges
Working with Securities
SEO Copywriting
Social Media Storytelling
Introduction to online storytelling and fields of application
Emotional message, value proposition, and narrative processes
Choose the correct language register
Web Content Editor
How Long Should a Post Be?
Simple Verbs, Active Forms, String Text
Ask Engaging Questions
Available since: 02/27/2022.

Other books that might interest you

  • Lead Yourself to Success - Ordinary People Achieving Extraordinary Results Through Self-leadership - cover

    Lead Yourself to Success -...

    Alan Chambers MBE

    • 0
    • 0
    • 0
    Let your lifelong adventure begin today.Lead Yourself to Success is your personal guide to greatness. Alan Chambers has led many expeditions to the North and South poles, but you don't have to lead a national team or a multinational corporation to be successful, as long as you can lead yourself. The desire to learn is human nature, and lessons from those who have been where you want to go are extraordinary opportunities. You gain the insight and guidance you need to get there and learn how to lead your own expedition down the path to success.Like any adventure, good preparation is key. You don't take off for the North Pole on a whim, and you don't just leap into leadership without understanding the responsibilities it entails. This audiobook shows you how to develop the leadership mind-set to get wherever you want to go in life, trust your own judgement, and come out on top of the world.
    Show book
  • The 21 Success Secrets of Self-Made Millionaires - How to Achieve Financial Independence Faster and Easier Than You Ever Thought Possible - cover

    The 21 Success Secrets of...

    Brian Tracy

    • 0
    • 0
    • 0
    The advice in this audiobook is based on Brian Tracy's twenty-five years of research, teaching, and personal experience on the subject of self-made millionaires. Tracy himself used these ideas to rise from humble beginnings to become a millionaire.And Tracy has discovered that all successful people practice these 21 success secrets, whether they're consciously aware of it or not. In The 21 Success Secrets of Self-Made Millionaires Tracy not only identifies and defines each success secret, but also reveals its source and foundation, illustrates how it functions in the world, and shows how to apply it in life and work through specific steps and practical exercises that everyone can use.Easy to read, easy to understand, and easy to apply, The 21 Success Secrets of Self-Made Millionaires shows how anyone can cultivate the habits and behaviors that will enable them to achieve not just financial independence, but success in any area of life.Because, as Tracy writes, "The most important part of achieving great success is not the money. It is the kind of person you have to become to earn that money and hold onto it."
    Show book
  • Whole Truth - A Fresh Money-Making Method to Wholesale the Most Misunderstood Side of Your Business - cover

    Whole Truth - A Fresh...

    Dale Pollak

    • 0
    • 0
    • 0
    Dale Pollak reveals the whole truth about wholesaling vehicles and provides a path for dealers to make more money as they wholesale inventory.In Whole Truth, Dale Pollak, best-selling author and highly regarded innovator in automotive retail, will lead you on a deep dive into the business of wholesaling vehicles, following unprecedented market conditions that followed the onset of COVID-19 and the ongoing disruption to new and used vehicle supply chains.Whole Truth examines the reasons dealers have long regarded selling wholesale vehicles as a money-losing proposition, and why the rise of new technologies, data science, and a more efficient wholesale marketplace now offers dealers an opportunity to create a double-barreled business in their used vehicle departments. The book dissects the half-truths of wholesaling that are rooted in the history of the wholesale market and continue to erode dealers’ profit-making potential as they wholesale vehicles, even in this unprecedented era of easy money. Pollak draws from the perspective and techniques of top-performing wholesale sellers to disclose the inconsistencies and creative math that undermine a dealer’s ability to yield consistent profits as they wholesale vehicles. Whole Truth also introduces Project Upside, a new solution that enables a more comprehensive, controllable, and convenient method for dealers to achieve consistent wholesale profits with no risk as market conditions normalize After reading this book, you can expect to gain—•	Greater understanding of the disparity between dealers and top-performing wholesalers•	A new way to size up and sell wholesale vehicles in a manner that achieves consistent profits every month•	A fresh perspective on the wholesale market as an efficient, transparent, and profit-generating business for your dealership•	And much moreThis revelatory new book captures and conveys the business-building opportunity dealers have overlooked for far too long. Pollak’s industry expertise and insight assure that Whole Truth will help you understand and unlock the profit-making potential that awaits your vehicles in the wholesale market.
    Show book
  • Affiliate Marketing: How to Grow Your Affiliate Business From Zero to Super Fast (How to Build Your Affiliate Marketing Assets From Scratch) - cover

    Affiliate Marketing: How to Grow...

    Duane McCormack

    • 0
    • 0
    • 0
    I began my affiliate marketing journey in 2008. Although it was quite easier for newbie affiliate marketers to make money back then, I tried many times without seeing much success. I watched tons of YouTube videos and tried to implement the tips those guys gave. Guess what? They barely worked. I burned hours of my time searching for the right ways to do it. I wasn’t successful. 
    My success came when I found this book a friend who had been in the affiliate marketing business for about five years suggest this book to me. Together, we brainstormed and tried a couple of programs. That was how we were able to break the affiliate marketing code. Today, making six figures doesn’t seem like a future objective. It’s as easy as reading ABC. 
    How to Be an Affiliate Marketing RockstarChoose your specialty wellCreate a site that gets followedUse the force of giftsLearn how to get designated traffic to your siteComponents That Affect Your Affiliate Marketing CommissionsExpanding your associate showcasing bonusesThe decision of subsidiary promoting programThe itemThe marketThe transformation periodUnderstanding the Key Elements to Building a Solid ListSubsidiary Marketing Leads 
    Affiliate marketing is your route to earning some serious bucks. Thousands of companies both large & small have programs so you can profit from the thousands of products they offer. 
    Affiliate marketing is ideal for bloggers looking to monetize their work. This is a multibillion-dollar market. There’s always room for more because the opportunity keeps growing as more and more companies offer affiliate programs. This book shows you how to get a slice of the pie!
    Show book
  • Becoming a Coaching Leader - The Proven System for Building Your Own Team of Champions - cover

    Becoming a Coaching Leader - The...

    Daniel S. Harkavy

    • 0
    • 0
    • 0
    As a leader, a coach is the most significant role you can play. Discover how coaching makes developing people a high-payoff activity where you can equip tomorrow’s leaders, today. 
    As a coach to some of the country’s highest-profile executives, Daniel Harkavy has witnessed the transformation - both professional and personal - that comes when leaders utilize coaching to turn their paycheck-driven teams into cultures of vibrant and successful growth.  
    Since founding his company Building Champions Inc. in 1996, Harkavy and his team have coached thousands and shared their knowledge by certifying coaching leaders across the country. Now, in this strategic and thought-provoking guide, he shares his proven strategy for improving your team’s performance while raising quality of life inside and outside of the office.  
    In Becoming a Coaching Leader, you will learn:the core four foundations to every coaching strategy,the most powerful leadership tools you can and should leverage,and the key behaviors and disciplines of successful coaching leaders. 
    Becoming a Coaching Leader shows you how to leverage coaching techniques to equip tomorrow’s leaders and pave a lasting leadership legacy. 
    Quick leadership quizzes, companion graphics, and a quick-reference road map for implementation are available in the audiobook companion PDF download.
    Show book
  • Social Media Marketing 2021 - The 7 Secret Digital Marketing Strategies to Turn Your Online Business Personal Brand or Marketing Agency into a Cash Cow - Strategies for Beginners are Included! - cover

    Social Media Marketing 2021 -...

    Michael Branding, Mica

    • 0
    • 0
    • 0
    If you want to turn your online business into a money printing machine that generates over $12,649 a month, then keep reading! 
    Entrepreneurs and influencers all around the world are starting to pay attention to the business opportunities offered by the internet. In fact, during the last year alone, online commerce has seen a growth of over 27% and this trend will not change very soon.  
    However, even if the numbers look incredible, big brands and companies have not saturated the entire market yet. Why? Because they have still to shift their focus from old school tactics to powerful social media strategies. This allows retailers and new entrepreneurs to take full advantage of users' attention, which is greatly underpriced at this moment.  
    You have to act fast, because once big companies start to deploy large sums of money into the digital space, it will be almost impossible for the average Joe to start a profitable online business.  
    This is why you need to start today, following the right strategies that teach you how to actually monetize your online presence. 
    The beauty of social media marketing is that it can be done with little money. Being able to position yourself effectively is the best way to assure your business a long lasting success and this book will show you how to do it! 
    Each strategy will be explained step by step with one goal in mind: monetization! 
    It is time to turn their attention into sales! 
    Click “Buy Now” and get this book today!
    Show book