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Emotional Copywriting - The Psychology Behind the Persuasion - cover

Emotional Copywriting - The Psychology Behind the Persuasion

Emanuele M. Barboni Dalla Costa

Publisher: Publishdrive

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Summary

“Intercept unconscious desires, leverage emotions, and craft effective copy that audiences won’t be able to miss.”
 
The tiny (but incredibly powerful) manual that has already ignited the intuition of over 500 students. Revolutionize your creative and business writing technique in just over an hour: discover the “primal” needs of any reader and intercept their unconscious desires through the strategic and psychological use of your words.
 
TABLE OF CONTENTS
 
Introduction
 
What is Emotional Copywriting?
 
Intercepting Needs: Curiosity, Independence, Power, Savings, Acceptance
 
The Triggers of Competition, Family, Idealism, Honor and Social Contact
 
The Triggers of Status, Tranquility, Exercise, Romance and Serenity
 
Goals, Objections, Targets, Storytelling, Justifying with Logic and Empathy
 
Emotional and Logical Techniques Urgency, Comparison, Figures, CTAs, Questions and Guide the Reader
 
Trifecta Neuro Affective, Emotional Engagement, Testimonials and Message Personalization
 
Text Structure, Types, Concepts, Scaling and Creative Block Techniques
 
Conclusions
 
Writing for the Web: How to Be Read in the Ocean of the Internet".
 
Online Writing Challenges
 
Working with Securities
 
SEO Copywriting
 
Social Media Storytelling
 
Introduction to online storytelling and fields of application
 
Emotional message, value proposition, and narrative processes
 
Choose the correct language register
 
Web Content Editor
 
How Long Should a Post Be?
 
Simple Verbs, Active Forms, String Text
 
Ask Engaging Questions
Available since: 02/27/2022.

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