Building Better Brands - Essential Marketing Strategies for the Construction Industry

Elton Mayfield

Summary

Ever wish you could fill out a change order for your marketing strategy? Now you can. Elton Mayfield is the President & Co-Founder of ER Marketing, a boutique marketing agency focused on the building industry.In Building Better Brands, Mayfield confronts the marketing challenges unique to the building and materials industry. In these pages, he lays out a simple framework which can allow any leader to rejuvenate their B2B marketing strategy:• Survey: What do people say about you? What do you want them to say about you? • Blueprint: What do you need to have in place to deliver the brand you want? • Build: How do you deliver the brand you promised and keep it up to code?With each of these concepts, he lays out practical examples and action steps so you can build a brand to be proud of.

Available since: 01/09/2024.

Print length: 200 pages.

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