Other books that might interest you

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  What's Yours is Mine - Against...

  Tom Slee

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  The news is full of their names, supposedly the vanguard of a rethinking of capitalism. Lyft, Airbnb, Taskrabbit, Uber, and many more companies have a mandate of disruption and upending the “old order” — and they’ve succeeded in effecting the “biggest change in the American workforce in over a century”, according to former secretary of labor Robert Reich. But this new wave of technology companies is funded and steered by very old-school venture capitalists.In What’s Yours Is Mine, internationally acclaimed technologist Tom Slee argues the so-called sharing economy damages development, extends harsh free-market practices into previously protected areas of our lives, and presents the opportunity for a few people to make fortunes by damaging communities and pushing vulnerable individuals to take on unsustainable risk.This revised and updated edition of Slee’s original “smart and searing critique” includes a new foreword by the author.

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  Climbing the Corporate Ladder in...

  Kathleen Archambeau

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  Favoring neither the "in your face" aggressive tactics of the "break through the glass ceiling" school of thought, nor the "sugar and spice is everything nice" little-girl approach, Climbing the Corporate Ladder in High Heels shows women how to be outstanding successful and personally actualized without becoming just like men. There are 63 million working women in America, but only nine are top company CEOs. While women make up nearly 50 percent of the workforce, working women perform 90 percent of household and childcare duties. Women are left wondering, "Do I have to make a choice between my career or my life?" This book answers that question. You can have it all...just not all at once.

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  Write Like You Mean It -...

  Steve Gamel

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  “Honest, transparent, and realistic . . . His approach offers insights, advice, and sensible strategies to stop procrastinating and start writing.” —Neil Foote, Principal Lecturer, Mayborn School of Journalism 
   
  In his debut title, Write Like You Mean It, award-winning journalist and content writer Steve Gamel dives into his best advice for writers that he has gathered over the years. With stories from his early years and frequent foibles as a journalist, Gamel equips aspiring writers with trade tips to learn, tools to utilize, and lessons to write stronger content. He has designed “a book that is useful to all kinds of writers: first-time writers, veteran writers, nonfiction writers, fiction writers, freelance writers, college writers, high school writers, writers who own their own business, and so forth.” 
   
  Simple steps in each chapter break down the productivity practices of creatives, the organization needed to get to the finish line, and the purpose behind it all: drawing readers in with quality content and style. He discusses the intentional processes behind organizing ideas, conducting interviews, beating writer’s block, networking, editing, and publishing. Whether you’re an old hand at writing, a novice, or a college professor aspiring to write full-time, this book is for you, so you too can Write Like You Mean It! 
   
  “Blazes a trail for aspiring writers . . . provides numerous practical tips and suggestions to help you deal with the challenges of writing and getting published.” —Tim Stevenson, Master Sherpa Executive Coach, and author of Better 
   
  “Steve does a great job of laying things out in an easy format that communicates good information to the reader—which is what writing is all about.” —Ben Baby, NFL and Boxing Reporter, ESPN

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  Moving In-house - Why it might...

  Kasper Sierslev

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  For the past 15 years, I've been helping organisations setting up their in-house SoMe, content, branding, and marketing teams. Working with brands such as LEGO, Mars, Maersk, Apple and Georg Jensen I have seen some of the same frustrations and issues when they are working with external agencies.  
  Here you will find the ideas to create and manage your own in-house setup, tested process, step-by-step guides outlined in the book. They are easy to follow, despite being the result of more that a decade of experience and research. The process is designed to minimise your risk of failure are coupled with the inspiring stories. So if you've ever thought about what it would be like to bring in more of your marketing activities from your creative agencies-this book is for you.

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  Fool's Gold - How the Bold Dream...

  Gillian Tett

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  Drawing on exclusive access to J.P. Morgan CEO Jamie Dimon and a tightly bonded team of bankers known on Wall Street as the "Morgan Mafia"-as well as in-depth interviews with dozens of other key players, including Treasury Secretary Timothy Geithner-Gillian Tett brings to life in gripping detail how the Morgan team's bold ideas for a whole new kind of financial alchemy helped to ignite a revolution in banking, and how that revolution escalated wildly out of control.The deeply reported and lively narrative takes readers behind the scenes, to the inner sanctums of elite finance and to the secretive reaches of what came to be known as the "shadow banking" world. The story begins with the intense Morgan brainstorming session in 1994 beside a pool in Boca Raton, where the team cooked up a dazzling new idea for the exotic financial product known as credit derivatives. That idea would rip around the banking world, catapult Morgan to the top of the turbocharged derivatives trade, and fuel an extraordinary banking boom that seemed to have unleashed banks from ages-old constraints of risk.But when the Morgan team's derivatives dream collided with the housing boom and was perverted-through hubris, delusion, and sheer greed-by such titans of banking as Citigroup, UBS, Deutsche Bank, and the thundering herd at Merrill Lynch (even as J.P. Morgan itself stayed well away from the risky concoctions others were peddling), catastrophe followed. Tett's access to Dimon and the J.P. Morgan leaders who so skillfully steered their bank away from the wild excesses of others sheds invaluable light not only on the untold story of how they engineered their bank's escape from carnage but also on how possible it was for the larger banking world, regulators, and rating agencies to have spotted, and heeded, the terrible risks of a meltdown.A tale of blistering brilliance and willfully blind ambition, Fool's Gold is both a rare journey deep inside the arcane and wildly competitive world of high finance and a vital contribution to understanding how the worst economic crisis since the Great Depression was perpetrated.

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  T-Shirts and Suits - A Guide to...

  David Parrish

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  Successful creative enterprises integrate creativity and business. T-Shirts and Suits offers an approach which brings together both creative passion and business best practice. Written in an engaging and jargon-free style, the book offers inspiration and appropriate advice for all those involved in running or setting up a creative business. Marketing, intellectual property, finance, competition, leadership - and more - are included in this guide. Examples of best practice are described in 11 "Ideas in Action" sections featuring a range of creative businesses and organizations. The book condenses over twenty years’ experience of working in creative enterprises, combined with learning from clients and from business school.This creative entrepreneur book is a creative industries guide written especially for creative businesses and cultural enterprises by an experienced specialist creative industries consultant with a background in the creative and digital sector.This well-designed and attractive creative enterprise toolkit provides information about marketing, financial management, raising finance, limited companies, organisational structures, copyright, trade marks, patents, leading people, personnel management, business planning, business growth, strategic marketing, viral marketing, competitive advantage, business strategies, success, profitability, licensing income, business feasibility, project management, quality, forces of competition, market segmentation, strategic focus, saying no, intellectual property rights, internal analysis, environmental analysis, pareto analysis, continuing professional development, and much more.This book has been translated and published in several countries. This creative entrepreneurship book addresses creative business setup, business growth and is relevant to creative businesses at all stages of development. It’s a creative business guide for all creative entrepreneurs to read and use.

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