WHATEVER HAPPENED TO "PLEASE" AND "THANK YOU"?
We live in a world where respect, gratitude, and appreciation have been replaced by efficiency, dismissiveness, and even fear of genuine connection.
Sometimes, we don't stare up from our screens and devices long enough to realize there is even another person on the other side of the tweet or email. "Is anybody out there?"
One thing is for sure: this speed of life has taken a toll on our basic use of good manners and etiquette.
Nowhere is this more apparent than in the decline of professional business communications. But manners and etiquette can be a powerful tool for business and sales success. It Begins with Please and Doesn't End with Thank You will show you how to regain those tools and techniques of bygone eras and update them for the digital today.
This how-to guide and go-to resource takes the concepts of "please" and "thank you" into every realm where you engage with clients and prospects-from your first hellos and emails, phone and video calls, to conference rooms and restaurants. With his "return to the personal" philosophy, sales veteran Edwin P. Baldry breaks down the practices, principles, and protocols for successful business dealings and relationship-building. Via tips, tools, and humorous tales, Baldry shows how to tap into the often-overlooked power of manners to improve your business relationships, and how to transfer etiquette into sales performance.
A twenty-first–century sales philosophy that “gets straight to the point about what works, and what doesn’t work in today’s marketplace” (Kevin Kruse, New York Times-bestselling author of 15 SecretsSuccessful People Know About Time Management, Founder and CEO of LeadX).
Being successful at sales has nothing to do with “selling.” The best salespeople are the ones who are always curious—not always closing. Succeed Without Selling contains everything a small business owner or sales professional needs to know about what it takes to be successful. From prospecting to discovery to referrals and strategic alliances, it’s all covered. There are even chapters for sales managers, direct sellers, and service providers.
Succeed Without Selling also includes resources like sample scripts and proposal templates. Anyone who wants to grow their business will find actionable, easy-to-follow information to help them embrace the value of being more interested in others than in making the sale. Succeed Without Selling changes the way readers look at the sales process forever—and stops them from engaging in behaviors that just don’t work.
Let’s face it, if you can’t write a sales letter, you can’t sell your products. It’s a fact.That’s why we’re here to walk you through our proven template piece by piece, step by step so that you can emulate it to your hearts content.Where do you start in a sales letter? How do you create an attractive headline? How do you connect to your viewers in such a way that they can’t take their eyes of your site until they’re purchased your product?We’re about to answer all those questions and more. The great thing about this is you don’t need to go on any extensive copywriting courses, you don’t need to spend years practicing, and there’s absolutely no need for you to be an expert or experienced writer in any way. As long as you can write in English, this template works every time.
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